YouTube Premium is upping is value proposition, adding new features including an enhanced bitrate for web and iOS, SharePlay so Apple users can watch together on FaceTime, and the ability to manage queues using mobile devices. The broader functionality is designed to impress upon potential subscribers that the $12 per month service offers more than ad-free viewing. YouTube says it now has 80 million Premium members “and trialers” taking advantage of a “more immersive YouTube experience.” In the coming weeks, enriched 1080p HD video will be available for Premium accounts first on iOS and then on the web. Continue reading YouTube Premium Adds Value to Platform with New Features

While there are a fair share of cynics ready to write-off the metaverse before it has a chance to crawl out of its crib, many marketers remain believers. Forty-six percent of consumer branding professionals tell Forrester Research they will be upping their metaverse budgets in 2023, while only 12 percent plan to spend less. But generative AI seems to have stolen some of its thunder, with FactSet reporting AI was mentioned on 163 March earnings calls, up from seven in March 2022. The metaverse got 35 mentions, down from 112 the previous year. Continue reading Metaverse Still Shows Potential for Brand Building, Marketing

Utah has become the first state to pass laws requiring social media platforms to obtain age verification before users can register. The law is designed to force social networks to enforce parental consent provisions. As of March 2024, companies including Facebook, Instagram, Snap, TikTok and Twitter will be required to secure proof of age for Utah users via a valid ID instead of just letting people type in their birth date at sign-up. While Utah is out front on the issue, nine other states have proposed legislation that includes age checks, most recently Arkansas. Continue reading Utah’s Social Media Law Requires Age Verification for Minors

SoftBank-owned Alibaba Group — with headquarters in Hangzhou, China — plans to split into six independent companies that may seek separate IPOs, the company announced as Chinese authorities appear to be winding down a regulatory clampdown on the country’s powerful technology sector. The business empire assembled around e-commerce by industrialist Jack Ma these past 20 years was at its peak valued at more than $800 billion but is now assessed at about one-fourth that amount. The company’s stock soared on the news adding about $32 billion in global value, a rising tide that also lifted competitors’ boats. Continue reading Alibaba to Split into Six New Companies with Potential IPOs

Despite threats by U.S. lawmakers to ban popular social video app TikTok, parent company ByteDance continues to drive its apps to the top of the charts. The Chinese company’s latest hit is Lemon8, described as a rival to Instagram that serves a “lifestyle community.” As of Monday, Lemon8 was No. 10 across apps and games in the U.S. App Store’s Top Charts. On Tuesday it climbed to No. 9 among apps. The video- and photo-sharing app was launched internationally in March 2020, but ByteDance appears to have taken a new interest in promoting it. Last month, media outlets reported the company was paying influencers to post on it. Continue reading ByteDance Pushes Lemon8, a Possible Instagram Competitor

The Federal Trade Commission is cracking down on fraudulent tech advertising, which escalated substantially during the COVID-19 pandemic, issuing orders to eight social media and video streaming platforms seeking information on commercial practices that are deceptive or expose consumers to false health-care products, financial scams and counterfeit or fake goods. The action compels services including Meta Platforms’ Instagram, Alphabet’s YouTube, ByteDance’s TikTok and Amazon’s Twitch to provide answers in 45 days so the FTC can analyze their practices. In addition to fact-finding, the order is intended to pressure the companies to self-regulate. Continue reading FTC Demands Info from Tech Firms in Fight Against Ad Fraud

TikTok CEO Shou Zi Chew plans to offer broad platform safety and security promises at his hearing before the House Energy and Commerce Committee, according to testimony provided in advance of today’s event. The well-being of child users will be a point of focus, as will the Chinese-owned app’s proposed firewall to protect U.S. data from foreign access and government interference. “TikTok will remain a platform for free expression and will not be manipulated by any government,” Chew’s prepared remarks indicate, noting “there are more than 150 million Americans who love our platform.” Continue reading TikTok CEO Testifies Before Congress as App Faces Scrutiny

A video editing app from China’s ByteDance is gaining in popularity in the U.S. even as the parent company comes under fire for its viral video app TikTok potentially threatening national security. App-tracking firms including Shanghai-based Diandian show CapCut has more U.S. downloads than TikTok in recent weeks. CapCut lets users quickly create online memes and videos using templates and filters that include music and visual effects. Users say the app helps them achieve professional-looking results that are more likely to go viral on TikTok, as well as Facebook, Meta’s Instagram and Google’s YouTube. Continue reading ByteDance Video Editing App ‘CapCut’ Gains Traction in U.S.

The Biden administration has reportedly come to the conclusion that ByteDance must sell its stake in TikTok or face the possibility of a U.S. ban. The decision comes as Congress turns up the heat on action against TikTok, which is suspected of compromising U.S. data and potentially manipulating news feeds to influence opinion. It follows a quiet, years-long assessment by the Committee on Foreign Investment in the U.S. (CFIUS), which The Wall Street Journal says “made the sale demand recently.” The Treasury Department, which oversees CFIUS, declined to comment. Continue reading ByteDance Must Sell Chinese TikTok Stake or Face U.S. Ban

A former TikTok employee has stepped forward to inform congressional investigators that the company’s proposal for protecting U.S. user data is “deeply flawed,” potentially leaving data for more than 100 million American citizens exposed to parsing by China-based entities, including parent company ByteDance and Chinese Communist Party (CCP) rulers. The allegations come at a sensitive time in negotiations with the Committee on Foreign Investment in the United States (CFIUS) to keep TikTok operating in the U.S. over the objection of a bipartisan contingent of lawmakers, who are calling for a ban. Continue reading Former TikTok Worker Tells Congress Project Texas ‘Flawed’

The European Union’s implementation of the Digital Services Act (DSA) and the Digital Markets Act (DMA) is poised to trigger worldwide changes on familiar platforms like Google, Instagram, Wikipedia and YouTube. The DSA addresses consumer safety while the DMA deals with antitrust issues. Proponents say the new laws will help end the era of self-regulating tech companies. Although as in the U.S., the DSA makes clear that platforms aren’t liable for illegal user-generated content. Unlike U.S. law, the DSA does allow users to sue when tech firms are made aware of harmful content but fail to remove it. Continue reading Changes Ahead for Big Tech When EU Regulations Enforced

Spotify is adding new features that will allow for more social expression and help users discover new music, among other things. The audio streaming giant service is adding a video feed designed to recommend songs, podcasts and audiobooks via short clips, like those found on TikTok, YouTube Shorts and Instagram. “Previews,” as they’re called, allow users to swipe through content recommendations. Generated either via algorithm or configured by an artist or podcaster, the short videos are meant to encourage a deep dive into something new or saving for later.
Continue reading Spotify Launches New Video Feed to Keep Listeners Listening

A bipartisan Senate bill to mitigate risks from adversarial nations is making its way around the hill. The Restricting the Emergence of Security Threats that Risk Information and Communications Technology (RESTRICT) Act directs the Commerce Department to implement procedures that “identify, deter, disrupt, prevent, prohibit and mitigate” foreign technology threats, as well as requiring Commerce to make available to intelligence agencies declassified information on the nature of the risk. The legislation is the most recent salvo by Congress in its attempt to repel invasive technologies by countries whose values clash with ours, exemplified by TikTok and China. Continue reading Senate RESTRICT Act Cracks Down on Tik Tok, Foreign Tech

TikTok is introducing a new feature called “Series” that lets eligible creators post collections of premium content behind a paywall. One Series can include up to 80 videos, each up to 20 minutes long, and creators can charge anywhere from $0.99 to $189.99 for access. Creators will set pricing for their Series, which can be purchased via in-video links or via the creator’s profile. Series participation is currently limited to “select creators,” who TikTok is reportedly allowing to keep all revenue, after applicable fees. However, that is expected to change as the program expands in the coming months. Continue reading TikTok Adding Paywall for ‘Series’ Videos of Up to 20 Minutes

Reddit is introducing changes designed to make it easier for users to browse and navigate its communities. Currently testing is a concept that separates text and video into separate streams, dubbed “Read” and “Watch.” Users can toggle between the split-view feeds. In the current format, both “Read” and “Watch” will include recommendations as well as posts that users subscribe to. “In 2023, the product and design improvements you’ll see from us will simplify and streamline how people discover, join, and contribute (post, vote, comment) to communities and bring new ways to engage in conversations and content,” Reddit explains. Continue reading Reddit Tests Split-View Text and Video Feeds, Other Updates