By
Paula ParisiJanuary 19, 2023
Activision Blizzard’s Blizzard Entertainment has hit an impasse with licensee NetEase and will as of next week be suspending “most Blizzard game services in mainland China due to the expiration” of current agreements. The arrangement encompasses popular titles such as “World of Warcraft,” “Hearthstone” and “Diablo III.” Blizzard has worked with Chinese video game publisher NetEase since 2008. “The two parties have not reached a deal to renew the agreements that is consistent with Blizzard’s operating principles and commitments to players and employees,” Blizzard said in a statement. Continue reading Blizzard Entertainment to Suspend Game Access for NetEase
By
Paula ParisiJanuary 18, 2023
TikTok is in discussions with U.S. lawmakers about a $1.5 billion plan to reorganize its operations in order to provide more transparency and allay fears of Chinese spying and data manipulation. The talks have become more urgent in recent months as regulators at the federal and state level are threatening to ban the short-form video app on government-issued devices. TikTok parent ByteDance been negotiating with CFIUS, the Committee on Foreign Investment in the U.S. since 2019, when an investigation was opened following the Beijing-based media firm’s acquisition of Musical.ly, which it merged into TikTok. Continue reading TikTok Considers $1.5 Billion Plan to Quell Security Concerns
By
Paula ParisiJanuary 5, 2023
QuickVid is a new AI-driven text-to-video platform aiming for a mass market user base. The tool draws on various generative AI systems to automatically create short-form videos for YouTube, Instagram, TikTok and other platforms. Created by former Meta Platforms programmer Daniel Habib “in a matter of weeks,” QuickVid is quite rudimentary, though Habib says he plans to continue fine tuning and adding features. Unlike Google and Meta have done with their nascent text-to-video systems, QuickVid has bypassed the formalities of research papers and industry previews and jumped directly to a public-facing website. Continue reading QuickVid Uses AI to Create Short Videos from Text Prompts
By
Paula ParisiJanuary 4, 2023
Insider Intelligence forecasts that 2023 will mark the first time since 2014 that the combined digital advertising market share for Meta Platforms and Alphabet will fall below 50 percent, indicating erosion of their “duopoly.” Projection of a 2.5 percent drop due to increased competition from rivals including Amazon, Apple, TikTok and Microsoft will put the pair at a projected 48.4 percent this year, according to the research group. While the trajectory is likely to garner negative media and investor attention, it is a plus from the perspective of fending off global antitrust attacks. Continue reading Digital Ad Share for Meta, Alphabet to Drop Below 50 Percent
By
Paula ParisiDecember 15, 2022
The U.S. House and Senate have introduced companion bills to ban TikTok and other apps that censor news, pose threats to the personal data of U.S. citizens and entities or engage in other surreptitious behaviors. The Senate bill, advanced by Marco Rubio (R-Florida) is called the ANTI-SOCIAL CCP Act, an acronym for Averting the National Threat of Internet Surveillance, Oppressive Censorship and Influence, and Algorithmic Learning by the Chinese Communist Party. The related House bill has bipartisan support from Representatives Mike Gallagher (R-Wisconsin) and Raja Krishnamoorthi (D-Illinois). Continue reading Congress Intros Bills to Ban TikTok Due to Security Concerns
By
Paula ParisiDecember 12, 2022
Amazon is introducing Inspire, a feature that lets customers shop from a custom feed of videos and photos. Drawing comparisons to TikTok, Inspire is currently available to select U.S. users, with plans for a national rollout in the coming months. Inspire takes Amazon further into social shopping territory, where competitors Meta Platforms and Alphabet have followed TikTok and its parent ByteDance into the short-video shopping format. While the U.S. and Europe have failed to duplicate the astounding volume of China’s social shopping, Amazon — with a customer base in the hundreds of millions — could jump-start it. Continue reading Amazon Pushes into Social Shopping with Its Inspire Feature
By
Paula ParisiDecember 9, 2022
South Dakota Governor Kristi Noem’s executive order banning TikTok from state agencies has added further fuel to Washington’s calls for an outright ban on the Chinese-owned short-form video platform. The South Dakota tourism department deleted its account and 60,000 followers, and the state’s public broadcasting service and six public universities are planning how to move forward. Nebraska in 2020 became the first U.S. state to implement a government agency TikTok ban. Now a movement seems to be gaining momentum, with South Carolina, Arkansas and Maryland at various stages of action in dealing with the perceived national security threat. Continue reading U.S. States Rise Up Against TikTok Over Security Concerns
By
Paula ParisiDecember 2, 2022
TikTok is taking steps to ensure U.S. user data is secure and that young people will be protected from harmful content, company CEO Shou Zi Chew said at The New York Times’ DealBook Summit. “We have very rigorous data-access protocols,” the executive said Wednesday, addressing concerns expressed by members of Congress and the Federal Trade Commission. Chew said TikTok, which is owned by Beijing-based ByteDance, plans to work with Oracle as its data storage provider based in large part on the company’s strong security protocols. Continue reading TikTok CEO Shou Zi Chew Determined to Solve Data Issues
By
Paula ParisiDecember 1, 2022
Meta Platforms has been fined $275 million for violating European Union privacy rules, the result of a 2021 data leak that led to the online publication of personal information belonging to 500 million Facebook users. The penalty is the latest imposed on Meta by Ireland’s Data Protection Commission, which in September imposed a $400 million penalty on Instagram for mishandling children’s data. In October 2021, the same regulator fined Meta $235 million for violations by its WhatsApp messaging service. In total, Irish authorities have imposed penalties of more than $900 million on Meta in the past two years. Continue reading Ireland DPC Fines Meta $275 Million for Data Privacy Breach
By
Paula ParisiNovember 21, 2022
A coalition of more than 20 advocacy groups with an interest in child safety is petitioning the Federal Trade Commission to prohibit social media platforms including TikTok as well as online games and other services from bombarding kids with ads and using other tactics that may hook children online. Regulators are being lobbied to prevent online services from offering minors “low-friction rewards” — unpredictably granting positive reinforcement for scrolling, tapping or logging on to prolonged use. The groups say the technique is the same used by slot machine makers to keep gamblers engaged. Continue reading Advocacy Groups Seek to Enact Online Rules to Protect Kids
By
Paula ParisiNovember 17, 2022
Google is stepping up in-app shopping, adding it to YouTube Shorts. “Doom scrolling is about to become doom shopping,” heralds the official blog of Nasdaq, where Google parent Alphabet trades. Now those parsing the YouTube feed of videos 60-seconds or less will have the option to purchase items instantly rather than through redirection to a third-party site. The move comes as Google and others saw digital ad revenue contract this year as a result of economic headwinds and increased competition — notably from TikTok, which is tracking to double its advertising income in 2022. Continue reading YouTube Shorts Testing In-App Shopping, Affiliate Marketing
By
Paula ParisiNovember 16, 2022
TikTok is closing in on its downward revised 2022 ad revenue target of $10 billion, according to research firm Insider Intelligence. The ByteDance company had initially projected $12 billion but adjusted the forecast due to a digital advertising downturn that’s affected everyone from Alphabet to Meta Platforms. Despite the hedge, TikTok’s ad haul this year will nearly double that of 2021, and is expected to surpass the performance of Twitter and Snap. However, it still trails advertising on Meta’s Facebook and Instagram, which generated more than $84 billion in the first nine months of 2022 (essentially flat). Continue reading After Doubling Ad Revenue, TikTok Turns to In-App Shopping
By
Paula ParisiNovember 15, 2022
YouTube is adding a Live Q&A feature aimed at helping creators to interact with viewers during live streams. Now, when a Q&A starts a prompt will appear pinned to the top of the chat. As viewers begin chatting their questions, creators can select the ones they’re responding to and pin them at the top, too, so participants will know which query is being responded to. The new system brings some organization to what was a sometimes confusing Q&A format, with creators scrolling for questions and participants often clueless as to the context of the response. Continue reading YouTube’s Live Q&A Brings Order to Live-Stream Questioning
By
Paula ParisiNovember 11, 2022
With research showing TVs are the biggest growth platform for YouTube Shorts, the streamer is rolling out its purpose-built player for HDTVs worldwide, starting this month. The YouTube Shorts on TV player will work with recent-model smart TVs, game consoles and streaming devices such as Roku and Google’s Chromecast. Users will now see a “Shorts shelf” on the homepage of their YouTube TV app, or the Shorts can be launched directly from a creator’s channel. YouTube Shorts are seen on about 1.5 billion mobile devices monthly, and this move is designed to increase views. Continue reading New YouTube Shorts Feature Is Optimized for HDTV Screens
By
Paula ParisiNovember 8, 2022
YouTube is getting ready to introduce a new feature called “Go Live Together” that allows qualifying creators to have a guest join their live stream. Initially available only via mobile, YouTube plans to eventually expand to more platforms and expand the number of participating creators. Although creators can only host one guest at a time, they can rotate them. Once you are invited, the guests’ stream will appear below the host’s. To activate it, creators will be asked to enter stream details, including a title, description, thumbnails, visibility and monetization settings. The move follows similar functionality introduced by TikTok and Twitch. Continue reading YouTube Offers Co-Streaming with ‘Go Live Together’ Feature