In an effort to expand payment opportunities for creators of popular original video content, Meta Platforms is updating its Reels Play bonus program, adding Facebook Challenges and rolling out new insights for Reels Play creators. Successful Facebook Challenge videos will enable creators to earn “up to $4,000 in a given month,” according to Meta, which says it will “also explore the ability for eligible creators to earn a share of revenue on crossposted Reels via overlay ads” from videos that appear on both Facebook and Instagram. Continue reading Meta Adds Facebook Challenges and Expands Monetization

Social video platform TikTok has unveiled a new advertising solution that allows brands to place their messages next to the top content in TikTok’s For You feed. The contextual ad solution, TikTok Pulse, is the first to allow TikTok creators a chance to share ad revenue. The program initially makes publishers, public figures and creators with 100,000 or more followers whose videos are in the top 4 percent eligible for a 50/50 ad revenue split. Pulse launches in the U.S. in June, with plans to roll out to additional markets in the fall. Continue reading TikTok ‘Pulse’ Pairs Advertising with Top-Performing Videos

Appearing at the NewFronts, Snap unveiled a new program in conjunction with celebrity greeting app Cameo as well as a new advertising initiative called Snap Promote and some new original programs. Snapchat creators will have the opportunity to team on short-form video ads with the 45,000-plus actors, athletes, musicians and influencers. The new Snap x Cameo Advertiser Program venture — an expansion of the Creator Marketplace Snap launched last year to increase monetization opportunities — was created by Cameo for Business and built by Snap. Continue reading Snap Teams with Cameo and Introduces Its New Ad Initiative

Discussion and news-sharing site Reddit has invested $1 million in Community Funds, a program that supports Reddit users in bringing their best ideas to life. For the past six months, Reddit has been experimenting with the initiative, supporting 13 projects nominated by communities on the platform including a comics tournament, a digital conference for history buffs and a musical artist billboard in Times Square. Starting in June, Reddit will be accepting nominations for projects needing from $1,000 to $50,000 in funding for anything from events and contests to giving and “almost anything you can think of to bring people together.” Continue reading Reddit to Offer $1 Million to Fund Community-Based Projects

The European Parliament and EU member states reached agreement Saturday on the proposed Digital Services Act, which aims to hold Big Tech accountable for “illegal and harmful content” and “provide better protection for Internet users and their fundamental rights, as well as define a single set of rules in the internal market.” Calling the DSA “historic, both in terms of speed and of substance,” European Commission President Ursula von der Leyen added, “the greater the size, the greater the responsibilities of online platforms.” Companies like Facebook, YouTube, TikTok and others will be forced to hold the line against dangerous content and misinformation or face stiff fines. Continue reading EU Advances Digital Services Act to Hold Tech Accountable

French mobile app BeReal, available for iOS and Android smartphones, has become a hit with Gen Z users. Pitched as an authentic alternative to image-driven social apps like Instagram and TikTok, college students and other young adults have driven what Sensor Tower says are nearly 6.8 million downloads in the past two years. BeReal’s primary feature is it pings all users at the same time, once every 24 hours, prompting them to snap and post a photo. Timing of the prompt changes every day in an effort to catch users at random unprepared moments. Continue reading Gen Z Is Drawn to BeReal, a Photo App with No Ads or Filters

YouTube is beginning a phased rollout for a new YouTube Shorts feature that, much like TikTok Stitches, allows users to remix videos using content created by others. The new feature will automatically opt-in videos across the platform, with IP owners able to opt-out if they don’t want their content used in remixes, the company says, explaining that it will function as a discovery feature. “Any time a Short is created from your own channel’s content, it will be attributed back to your original video with a link in the Shorts player,” notes YouTube. Continue reading Audio Remix Function Expanded to Video for YouTube Shorts

TikTok has officially gone live with Effect House, the augmented reality tool that allows users to create AR filters and share them with the community. The ByteDance company has been testing the feature since last summer. Since then, at least 450 creators have used Effect House to create more than 1.5 billion videos that generated over 600 billion global views, according to TikTok. “Whether you’re teleporting into new worlds with Green Screen or freeze-framing with Time Warp Scan,” Effect House empowers expression “through a wide array of engaging and immersive formats.” Continue reading TikTok Launches Effect House for User-Generated AR Filters

In April, Apple gave consumers the option to turn off ad tracking on iPhones, and this month Google began revealing plans to replace traditional cookie tracking with what it says will be a less intrusive measure. Experts say, however, these changes don’t actually safeguard data privacy. Rather, companies are taking a new approach that consolidates data power among fewer gatekeepers, a change some say may be for the worse. The new method, known as “first-party” tracking, prevents accruing a tracking history from app to app, but lets specific sites gather info with consumer permission. Continue reading Latest Privacy Moves Do Not Prevent Consumer Ad Tracking

Subscribers to the premium Twitter Blue will soon be able to test an edit feature, according to Twitter, which says a tweet edit button has for years been its most-requested UI update. Speculation that the feature would be added has run rampant since Elon Musk, a vocal proponent, announced his significant investment in the company. Following news that Musk will join its board, Twitter revealed that it has been working on such a feature since last year and testing will begin in the coming months. However, the feature is somewhat controversial. Continue reading Twitter Will Begin Testing a Controversial Edit Button Feature

Community forum aggregator Reddit is looking into expanding user-generated video content. Although it hasn’t yet reached the testing phase, reports say the platform is exploring a TikTok-like suite of editing tools, including a reaction feature comparable to Stitches and Duets (which have inspired similar functionality on Instagram’s Reels and Snapchat’s Spotlight). Reddit already supports video, but not reactions. Reportedly, its interest at this early stage is in reactions as an engagement tool for discussions, not in fostering a full-blown creator economy like TikTok, Instagram and Snapchat. Continue reading Reddit Is Evaluating Video Reactions to Enhance Discussions

TikTok is introducing a new feature, the TikTok Library, aimed at making it easier for creators to augment entertainment content and jump on trends. The TikTok Library will initially be populated with content from Giphy, including the audio-enhanced GIFs known as Giphy Clips. Companies ranging from TV and movie studios to game makers, record labels, sports leagues and media outlets have been sharing licensed content using Giphy Clips. Giphy was founded in 2013, and was in 2020 purchased for $400 million by Facebook, now Meta Platforms.  Continue reading TikTok Library Taps Giphy to Add New Video Creation Tools

Spotify is testing a feature that lets podcast discovery platform Podz help people find new podcasts they may like. Now, Spotify is taking the algo-driven audio newsfeed for which Podz became known and turning it into a more personalized discovery experience. The big idea here is to extrapolate. Podz provided machine-curated audio samples. As part of its Spotify integration it is targeting the next level: letting users tap to read an audio transcript, review show graphics or hear more of the podcast. Spotify acquired Podz last summer for approximately $49.4 million. Continue reading Spotify Puts Podz Acquisition to Test with Discovery Feature

Big Tech executives may find themselves facing UK prosecution or jail time sooner than expected as the target date for Online Safety Bill (OSB) enforcement collapses to within two months of becoming law, rather than the two years originally proposed. Several new offenses have been added to the bill, including criminal liability for those who destroy evidence, fail to cooperate with Ofcom investigations or impede regulatory inspections. Facebook, Instagram, TikTok, Twitter and YouTube can all expect audits for the sort of harmful content the OSB seeks to address. Continue reading Criminal Liability Will Be Added to the UK’s Online Safety Bill

TikTok has launched a distribution platform for music creators, SoundOn. The all-in-one platform, which also offers marketing assistance, is designed to help artists develop and launch their careers. Released in beta last year, SoundOn has already gone live in the U.S., UK, Brazil and Indonesia, enabling music to be directly uploaded to TikTok and Resso, a music streaming platform ByteDance launched in 2020. SoundOn enables “artists to grow their fanbases, harness their creative voice and get their music heard worldwide,” TikTok says. Creators keep 100 percent of their streaming royalties in year one and 90 percent thereafter. Continue reading TikTok Launches SoundOn to Help Music Creators Monetize