Meta Platforms is reportedly ceasing production of consumer version of its Portal video calling device, but will continue manufacturing the Meta Portal (formerly Facebook Portal) — which can connect up to 50 participants — for business use, according to recent reports. The company is also said to be cutting back on Reality Labs investments, reportedly shelving plans to release the augmented reality glasses developed under the codename Project Nazare, expected to come to market in 2024, and is skipping ahead to a more advanced, second generation version. Continue reading Meta Shifts Focus and Investments as It Looks to Cut Costs

Twitter is expanding its online shopping initiatives with features including “Product Drops,” which allow e-commerce merchants to tease upcoming availabilities. “People come to Twitter to talk about products and product drops every day. And merchants have long been dropping products on Twitter without any native product support,” Twitter explained. Product Drops connects the two. Participating merchants can add a “Remind Me” button on upcoming product tweets. Users who tap it receive in-app notifications around the drop that connects to a “shop on website” button, while clicking the tweet itself opens a product page with pricing and details. Continue reading Twitter Expands Its E-Commerce Efforts with ‘Product Drops’

Direct-to-consumer startups that previously relied mainly on Facebook and Instagram to reach customers continue to adapt strategies more than a year after Apple’s privacy policy revisions forced massive change on the digital advertising sector. Brands that were marketing before Apple’s privacy changes took effect last year had an opportunity to build customer bases using the uniquely specific targeting opportunities once offered by social media. Newer entities, however, are struggling to get a toehold as they search for comparable tools, looking well beyond the traditional social platforms. Continue reading Direct-to-Consumer Marketers Seek Social Media Alternatives

Meta Platforms announced new features for Reels on Facebook and Instagram, including the ability to import audio, new templates to assist in video creation, a Suggested Reels feature, the ability to generate short-form Reels directly from Live content, upcoming editing and scheduling tools and more. These updates — in addition to a Sound Sync feature for Facebook Reels and Instagram Reels of up to 90-seconds — should help Meta keep up with ByteDance’s TikTok on the social media front, even as it has one foot planted in the metaverse. Continue reading Meta Takes on TikTok with Updated Video Features for Reels

TikTok is looking to take on Amazon’s Twitch, launching a subscription tier on TikTok Live that offers fans special access to content from their favorite creators for a monthly fee. Currently in beta, access to the new program is at the moment by invitation only, though the company says it will be rolling it out more broadly in the coming weeks. The Live Subscription monetization program is designed to let people “show their appreciation for their favorite Live creators,” TikTok says. Participants will get profile badges, custom emotes and private chat. Continue reading TikTok Rolls Out a Subscription Tier for the App’s Live Feature

TikTok plans a gaming ramp-up and is adding a variety of improvements to enhance the platform and improve revenue. At present, gaming is extremely limited on TikTok, but the company is reportedly conducting tests in Vietnam preparatory to a big gaming push. TikTok is also introducing “Branded Mission” to connect creators with brands for possible remuneration. And, after years of controversy over attribution, TikTok is launching a button that lets creators add credits for their inspiration as part of the publishing process, tagging others upon whose work theirs is built. Continue reading TikTok Debuts Creator Crediting, Explores Adding Minigames

Facebook is ending its Nearby Friends feature and halting other location-tracking data collection. Location history, background location and Weather Alerts will be discontinued globally due to “low usage.” The change reflects consumers’ increased caution over personal data and movement tracking. The Meta Platforms unit says as of May 31 the features will stop collecting information, and by August 1 previously collected location history and background location data will be deleted. Users can log in to Facebook before August 1 to view or download their data. Continue reading Facebook Shutters Nearby Friends and Other Data Collection

Pinterest has launched a new app that makes it easier for creators to live-stream content. Pinterest TV Studio for iOS and Android lets select creators stream live on Pinterest from multiple devices, in order to achieve different camera angles. Initially available in limited release, creators must obtain a special code from Pinterest in order to unlock the Studio functionality. As part of its latest quarterly earnings, announced April 27, Pinterest co-founder and CEO Ben Silverman said the company grew global revenue 18 percent year-over-year, “despite a challenging macroeconomic and geopolitical environment.” Continue reading Pinterest Launches TV Studio App for Creator Live Streaming

In an effort to expand payment opportunities for creators of popular original video content, Meta Platforms is updating its Reels Play bonus program, adding Facebook Challenges and rolling out new insights for Reels Play creators. Successful Facebook Challenge videos will enable creators to earn “up to $4,000 in a given month,” according to Meta, which says it will “also explore the ability for eligible creators to earn a share of revenue on crossposted Reels via overlay ads” from videos that appear on both Facebook and Instagram. Continue reading Meta Adds Facebook Challenges and Expands Monetization

Social video platform TikTok has unveiled a new advertising solution that allows brands to place their messages next to the top content in TikTok’s For You feed. The contextual ad solution, TikTok Pulse, is the first to allow TikTok creators a chance to share ad revenue. The program initially makes publishers, public figures and creators with 100,000 or more followers whose videos are in the top 4 percent eligible for a 50/50 ad revenue split. Pulse launches in the U.S. in June, with plans to roll out to additional markets in the fall. Continue reading TikTok ‘Pulse’ Pairs Advertising with Top-Performing Videos

Appearing at the NewFronts, Snap unveiled a new program in conjunction with celebrity greeting app Cameo as well as a new advertising initiative called Snap Promote and some new original programs. Snapchat creators will have the opportunity to team on short-form video ads with the 45,000-plus actors, athletes, musicians and influencers. The new Snap x Cameo Advertiser Program venture — an expansion of the Creator Marketplace Snap launched last year to increase monetization opportunities — was created by Cameo for Business and built by Snap. Continue reading Snap Teams with Cameo and Introduces Its New Ad Initiative

Discussion and news-sharing site Reddit has invested $1 million in Community Funds, a program that supports Reddit users in bringing their best ideas to life. For the past six months, Reddit has been experimenting with the initiative, supporting 13 projects nominated by communities on the platform including a comics tournament, a digital conference for history buffs and a musical artist billboard in Times Square. Starting in June, Reddit will be accepting nominations for projects needing from $1,000 to $50,000 in funding for anything from events and contests to giving and “almost anything you can think of to bring people together.” Continue reading Reddit to Offer $1 Million to Fund Community-Based Projects

The European Parliament and EU member states reached agreement Saturday on the proposed Digital Services Act, which aims to hold Big Tech accountable for “illegal and harmful content” and “provide better protection for Internet users and their fundamental rights, as well as define a single set of rules in the internal market.” Calling the DSA “historic, both in terms of speed and of substance,” European Commission President Ursula von der Leyen added, “the greater the size, the greater the responsibilities of online platforms.” Companies like Facebook, YouTube, TikTok and others will be forced to hold the line against dangerous content and misinformation or face stiff fines. Continue reading EU Advances Digital Services Act to Hold Tech Accountable

French mobile app BeReal, available for iOS and Android smartphones, has become a hit with Gen Z users. Pitched as an authentic alternative to image-driven social apps like Instagram and TikTok, college students and other young adults have driven what Sensor Tower says are nearly 6.8 million downloads in the past two years. BeReal’s primary feature is it pings all users at the same time, once every 24 hours, prompting them to snap and post a photo. Timing of the prompt changes every day in an effort to catch users at random unprepared moments. Continue reading Gen Z Is Drawn to BeReal, a Photo App with No Ads or Filters

YouTube is beginning a phased rollout for a new YouTube Shorts feature that, much like TikTok Stitches, allows users to remix videos using content created by others. The new feature will automatically opt-in videos across the platform, with IP owners able to opt-out if they don’t want their content used in remixes, the company says, explaining that it will function as a discovery feature. “Any time a Short is created from your own channel’s content, it will be attributed back to your original video with a link in the Shorts player,” notes YouTube. Continue reading Audio Remix Function Expanded to Video for YouTube Shorts