By
Paula ParisiSeptember 20, 2024
A newly redesigned Snapchat experience is built around a three-tab user interface called Simple Snapchat. As part of that effort, the social platform is launching more generative video features, including text-to-video as part of the app’s Lens Studio AR authoring tool. Easy Lens allows the quick generation of Lenses by typing text prompts, making it possible to do things like experiment with Halloween costumes or explore looks for back to school. Launching in beta for select creators, Snap says the new features are designed for all ability levels. The company is also updating its GenAI Suite and adding an Animation Library of “hundreds of high-quality movements.” Continue reading Snapchat Is Getting a Redesign and Generative Text-to-Video
By
Paula ParisiSeptember 20, 2024
Nine months after lawmakers grilled social networks for exposing children to harm, Meta Platforms has announced that Instagram’s teen accounts will be set to “private” by default. Instagram Teen Accounts have built-in protections, limiting who can contact the underage account holders as well as the content they see. “We’ll automatically place teens into Teen Accounts, and teens under 16 will need a parent’s permission to change any of these settings to be less strict,” Meta revealed in a blog post. To avoid leaving teens feeling their wings were clipped, Meta says there will also be new features designed expressly for them. Continue reading Instagram Sets Its New ‘Teen Accounts’ to Private by Default
By
Paula ParisiSeptember 16, 2024
A new study by Roku and National Research Group found that streaming may be a more effective marketing tool for theatrical exhibition than social media or television. According to the research, 44 percent of what the survey categorizes as “moviegoing streamers” claim a trailer on a streaming service would increase their interest in seeing a film in a theater while 43 percent indicate the same of trailers on social media. These numbers slightly edged out the 41 percent who say ads on broadcast or cable TV would encourage them to visit a theater. However, it’s worth noting that the survey also suggests 72 percent pay more attention to TV commercials than ads on social platforms. Continue reading Roku and NRG Study Finds Streaming Benefits Theater-Going
By
Paula ParisiSeptember 10, 2024
YouTube is introducing AI detection tools designed to allow people to learn when their face and/or voice are copied and used in third-party videos. As part of the effort, YouTube’s existing Content ID program that protects copyrighted music will expand to include more broad-based voice simulation detection technology. The new tools aim to protect “people from a variety of industries — from creators and actors to musicians and athletes,” according to the company. The Google-owned platform is also coming up with a way to address unauthorized use of its content for training AI models. Continue reading YouTube Adding Tools to Protect Against Unauthorized AI Use
By
Paula ParisiSeptember 5, 2024
TikTok has published an internal research study indicating the movie viewing habits of its users, and how advertisers can use the TikTok Spotlight movie marketing tool released last month. The promotional vehicle was designed to help TikTok users discover films, as well as influence their viewing choices and drive audiences to theaters. TikTok’s research found that 47 percent of TikTok users say that while on TikTok they discovered a new movie coming to theaters, and were “inspired to take action, including 36 percent purchasing a ticket,” which they can facilitate in-app through Spotlight. Continue reading Film Promotion Tool TikTok Spotlight Shares Audience Insight
By
Paula ParisiSeptember 5, 2024
After teasing a big screen interface for months, social media company X has released the beta version of its new TV app called X TV, designed to provide “a massive leap forward in transforming X into a video-first platform,” while looking to compete with industry leaders such as Google’s YouTube. Importantly, the new presentation provides X with video-specific play for ad partners, which the Elon Musk-owned company has been attempting to lure back after loosened content moderation standards sent many fleeing. X CEO Linda Yaccarino said the X TV app is debuting ad-free, but reports indicate the company will introduce ad options in the future. Continue reading X Launches a Beta Version of Its Video Offering on App Stores
By
Paula ParisiSeptember 4, 2024
A federal judge has partially blocked a new Texas law by disallowing requirements that social platforms identify minors and filter content for their safety. The Securing Children Online Through Parental Empowerment (SCOPE) Act, signed last year, threatens free speech due to its “monitoring and filtering” requirements the court ruled as the basis for a temporary injunction. Under the law, registered users under 18 will be subject to limited data collection, target advertising bans and parental consent for financial transactions. SCOPE would affect a range of online services, with large social platforms a focus. Continue reading Judge Blocks Sections of a Texas Law Meant to Protect Minors
By
Paula ParisiAugust 20, 2024
ByteDance has debuted a text-to-video mobile app in its native China that is available on the company’s TikTok equivalent there, Douyin. Called Jimeng AI, there is speculation that it will be coming to North America and Europe soon via TikTok or ByteDance’s CapCut editing tool, possibly beating competing U.S. technologies like OpenAI’s Sora to market. Jimeng (translation: “dream”) uses text prompts to generate short videos. For now, its responsiveness is limited to prompts written in Chinese. In addition to entertainment, the app is described as applicable to education, marketing and other purposes. Continue reading ByteDance Intros Jimeng AI Text-to-Video Generator in China
By
Paula ParisiAugust 16, 2024
TikTok is entering the messaging services space with a new group chat feature that supports up to 32 participants, conversing and sharing content. TikTok users have taken to sharing the platform’s short-form videos on third-party apps such as Meta’s WhatsApp and Apple’s Messages, and this move aims to keep them doing so in-app, where people can also now view and comment together. The result takes TikTok into the realm of connecting with friends and community-building, as opposed to just passively viewing content. The group chats are only available for those over 15 years of age, as is the policy with DMs. Continue reading TikTok Introduces Group Messaging to Share Content In-App
By
Paula ParisiAugust 15, 2024
Music streaming service SoundCloud has added a digital merch outpost, the SoundCloud Store, where select artists who have signed up for the paid Next Pro tier can design exclusive merchandise for their fans — “with minimal effort — letting them focus on their craft while driving meaningful revenue beyond streaming.” The items will be manufactured by SoundCloud, which is launching what it calls “the first edition” of the SoundCloud Store in the U.S., Canada and European Union. Only artists that own 100 percent of their merchandise rights are invited to apply to participate. Continue reading SoundCloud Helping Artists to Design for New Merch Stores
By
Paula ParisiAugust 14, 2024
Meta Platforms has expanded its licensing deal with Universal Music Group, which now covers users sharing songs from the UMG library across Facebook, Instagram, Threads, WhatsApp and Horizon without fear of copyright violation. As part of a multiyear partnership, Meta and UMG will work together to address “unauthorized AI-generated content that could affect artists and songwriters.” This could encompass everything from users experimenting with voice copying or scraping songs for AI mashups to enterprise level crawling and theft for model training, and suggests Meta will be implementing a filtering system to detect infractions. Continue reading Meta, UMG Music Deal Emphasizes the Responsible Use of AI
By
Paula ParisiAugust 13, 2024
TikTok is widely launching its promotional discovery feature, TikTok Spotlight, which lets marketers tap into its vaunted “For You” feed. Movie studios, TV networks and streamers are invited to promote their products adjacent to For You feed content identified as having related interest. “TikTok Spotlight identifies applicable TikToks on our platform and attributes an anchor link” that “drives audiences to a dedicated landing page where they can discover more details,” like synopsis, cast, and user-generated content. Users can link to streaming platforms, digital storefronts or theater ticket sales “directly from the landing page.” Continue reading TikTok Spotlight Offers Studios, Networks New Marketing Tool
By
Paula ParisiAugust 6, 2024
The U.S. Department of Justice has filed suit against TikTok and its parent company, ByteDance, charging they’ve violated the Children’s Online Privacy Protection Act (COPPA) by allowing children to create TikTok accounts without parental consent, and collecting their data. The suit also alleges TikTok retained the personal data of minors who joined prior to COPPA going into effect in 2000, even after parents demanded it be deleted, a right under COPPA. This latest move in the ongoing legal battle with ByteDance follows the Chinese company’s own lawsuit against the U.S. government. Continue reading U.S. Raises Stakes in TikTok Legal Battle, Suing Under COPPA
By
Paula ParisiJuly 25, 2024
Alphabet announced that its revenue was up 14 percent to $84.7 billion in Q2, slightly outperforming expectations. Profits rose 29 percent to $23.6 billion, beating analyst targets by $900 million. Search continued to be a top performer, generating $48.5 billion in the three-month period ending June 30, while Google advertising was up 10.5 percent to $64.6 billion. Google CEO Sundar Pichai said the company’s cloud and generative AI solutions “are being used by more than 2 million developers.” The Google Cloud services unit surpassed the $10 billion quarterly revenue mark for the first time. “We are innovating at every layer of the AI stack,” Pichai added. Continue reading Alphabet Reports Q2 Profits Jump 29 Percent to $23.6 Billion
By
Paula ParisiJuly 19, 2024
The live event business is making further inroads with social apps, as Shazam pacts with Ticketmaster and TikTok integrates Eventbrite. Ticketmaster says artists can now link live events in Apple’s Shazam app, where they’ll appear when a user Shazams a track. The feature will work in the more than 30 countries where Ticketmaster operates. The Live Nation-owned company also has deals with Snap and TikTok, whose new alliance with Eventbrite allows event producers and TikTok users to embed Eventbrite links in-stream. Now the TikTok community can discover events and purchase tickets “without ever leaving the app.” Continue reading Ticketmaster and Eventbrite Harness the Power of Social Apps