TikTok has launched features that offer new ways for content creators to get direct support from their fans, rewards for their creativity, and possible business collaborations. The Creator Next portal enables eligible creators to monetize their content by receiving Video Gifts for their short videos and Tips processed by Stripe. The social platform has also decided to open its TikTok Creator Marketplace (TTCM), launched in 2019, to more creators. Now, TikTok creators with more than 10,000 followers can register in TTCM “to collaborate with brands on opportunities that fit their interests and creative style, opening up new ways to get paid.” Continue reading TikTok Debuts New Tools, Opportunities for Content Creators

Twitter founder Jack Dorsey has resigned as the company’s CEO, with chief technology officer Parag Agrawal promoted to fill that slot. Dorsey, who was concurrently serving as CEO of financial services firm Square and has recently become active in cryptocurrency, will retain his Twitter board seat until expiration of his term at the 2022 shareholders meeting. “I want you all to know that this was my decision and I own it,” Dorsey said in a tweet yesterday. “There aren’t many companies that get to this level. And there aren’t many founders that choose their company over their own ego. I know we’ll prove this was the right move.” Continue reading Jack Dorsey Steps Down, Parag Agrawal New CEO of Twitter

Reddit is shutting down its short-form video platform, Dubsmash, on February 22, 2022. As a result, Dubsmash will no longer be available to download from Apple’s App Store or the Google Play Store, and the downloaded app will cease to function. After acquiring Dubsmash in 2020, Reddit has been working on integrating its own video-sharing functions with Dubsmash. The integrated version will add several new features, including creative video editing, voice-over, and multiple filters for users to apply to their short clips. In addition, a new video streaming feature was added to the app exclusively for iOS users back in August. Continue reading Reddit Integrates Dubsmash Video Features into Its Own App

TikTok parent ByteDance has announced the establishment of six new divisions to monitor the worldwide dissemination of its short-form video apps. The units include online learning; collaboration tool Lark, (the ByteDance version of Slack); game development arm Nuverse; and B2B division BytePlus, selling white-label versions of  proprietary algorithms to enterprise customers. ByteDance also operates Douyin, the Chinese version of TikTok. The change from a flat hierarchy and haphazard business approach is prompting speculation that ByteDance aspires to be known for much more than video sharing. Continue reading TikTok Owner ByteDance Aspires to Become a Global Leader

TikTok has added a Safety Center to its platform, simultaneously releasing a 38-page summary of the months-long global research project on the impact its challenges and hoaxes have on adolescent users. The study — which queried more than 10,000 teens, their parents, and teachers across Asia, Europe and the Americas — was written by independent agency Praesidio Safeguarding. The move is a response to negative attention TikTok has received from media and lawmakers involving allegations of “blackout challenges” and slap-a-teacher dares. Critics are saying the social video platform’s new safety features do not go far enough. Continue reading TikTok Debuts Safety Center Following Survey on Teen Users

Facebook’s internal experiments with turning off its News Feed algorithm revealed that users benefit from the often-controversial ranking system. Documents recently parsed by the news media indicate Facebook’s digital formula knows more about what users want than the users themselves when it comes to deciding which posts people see and in what order. The news comes as both the House of Representatives and Senate consider bills that would require social media platforms to offer users the option of disabling what’s known as “automated content recommendations.” The bills follow whistleblower allegations that Facebook’s News Feed is damaging to users. Continue reading Automated News Feed May Be Good for Facebook and Users

Sports Illustrated makes its Snapchat debut with “America’s Best Sports Videos.” The Snap Original series aims to connect the 67-year-old sports franchise with younger audiences through user-generated footage debuting Fridays. According to Snap, more than 85 percent of the Gen Z population watched a Snap Originals video in the second half of 2020. Snap users can access the program by scanning SI’s unique Snapcode or searching by title on the Snapchat Discover page. The show is hosted by 28-year-old Ashley Nicole Moss, host and co-creator of SI’s “Laces Out” series about sneaker culture. Continue reading Sports Illustrated Launches Original Video Series on Snapchat

Game developer Zynga says it will launch the new HTML5-based game “Disco Loco 3D” exclusively on the social app TikTok. The single-player endless-runner game sees players collecting dance moves while avoiding obstacles as they walk down a catwalk, similar to Zynga’s “High Heels.” TikTok says the Zynga pairing aims to test its audience’s general interest for in-app games, and says it’s exploring opportunities with other game companies. Mobile games formatted in HTML5 are an economic way to reach a large audience of global users, including in emerging markets where low-memory devices on 2G and 3G networks are the norm.  Continue reading TikTok Tests Whether Users Will Enjoy In-App Mobile Gaming

YouTube announced it plans to expand into e-tailing with the launch of Holiday Stream and Shop, a week-long live-streaming event in which hand-picked social media stars will use the video platform to offer their own merchandise as well as branded goods. YouTube, which is part of Alphabet’s Google, has for years teased the idea of introducing online shopping, but the concept gained momentum when the COVID-19 pandemic triggered explosive growth in e-commerce. Meanwhile, NBCUniversal also plans an interactive live-streamed shopping experience. Continue reading YouTube Tests Shoppable Video, Holiday Live-Stream Events

A Facebook team researching user well-being found that 1 in 8 users engage in compulsive social media habits that impact work, sleep, parenting or relationships, an analysis of recently released company documents suggests. The potentially harmful behavior, said to be categorized as “problematic use,” is comparable to what is also known as “Internet addiction.” Researchers said while some users lack control over disengaging from Facebook, the behavior isn’t considered “clinical addiction” because it doesn’t impact the brain the same way as habits like gambling or substance abuse. The research also referenced compulsive behavior among users of other social media apps. Continue reading Research Highlights Effects of Social Media on Mental Health

Broadcasting the 2020 Summer Olympics and expenses related to its new direct-to-consumer businesses affected Discovery’s third quarter profits, despite adding three million streaming subscribers and overall increases in traditional revenues. The owner of the Discovery Channel, Food Network, TLC and Discovery+ said that while Q3 revenue rose 23 percent to $3.15 billion, net income fell 48 percent to $156 million. International was the big growth area, with foreign revenue surging 44 percent. Meanwhile, Discovery has hired Kevin Mayer as a consultant to help with its streaming strategy as the company preps for its merger with WarnerMedia.  Continue reading Discovery Touts Global Growth, Hires Consultant Kevin Mayer

Pinterest is advancing its objective of becoming more than an image-sharing site by adding live shopping through an app called Pinterest TV that the company believes will help it become a creator destination. Pinterest TV will offer “a series of live, original and shoppable episodes featuring creators” streaming weekdays beginning November 8 on iOS and Android. Topics will span food, home, fashion and beauty. As part of the initiative, Pinterest is launching a virtual studio complete with producers who will help creators develop content, provide A/V support and become ready for live streaming. Continue reading Pinterest TV Launch Focuses on Live Shopping with Creators

Executives from Snap, TikTok and YouTube tried to distance themselves from Facebook and one another in a Tuesday Senate hearing about online safety for young users. In a combative exchange lasting nearly four hours, the participating social platforms tried to make the case they are already taking steps to protect minors, while lawmakers countered that their staff was able to find posts featuring inappropriate content on their sites, sometimes while logged in as teens. “Being different from Facebook is not a defense,” said Senator Richard Blumenthal (D-Connecticut). Continue reading Social Platforms Face Government Questions on Teen Safety

Financial tech company PayPal clarified that it is not currently pursuing a deal to acquire image-sharing social platform Pinterest, shelving reports that surfaced last week, at least for the time being. PayPal stock rose approximately 3 percent while Pinterest shares fell 12 percent on news that the digital pinboard site was not being wooed to the tune of $70 per share, largely in stock, for a deal valued at roughly $45 billion. Assuming discussions were taking place, it’s hard to know if PayPal got cold feet, caving to a mostly negative market response, or decided now may not be the time to grow. Continue reading PayPal Not Planning to Acquire Image-Sharing App Pinterest

PayPal is on an expansion path according to media reports of an offer to purchase of Pinterest at $70 per share in a $45 billion deal, mostly in stock. PayPal as of its most recent quarterly report, issued July 28, had $311 billion in receipts for Q2. PayPal’s share price fell 5 percent on the news, ending at $258.36 per share Wednesday. The move marks a decisive interest by PayPal to stake its claim in the space where content meets e-commerce. Pinterest, meanwhile, has launched a $20 million Creator Rewards fund and added more video features to its site. Continue reading Fintech Giant PayPal Explores $45B Acquisition of Pinterest