With Trump administration threats to ban Chinese app TikTok, that platform’s creators are worried about its future viability. Potential TikTok rivals such as Byte and Triller are wooing TikTok influencers (and other users), even offering cash to make the switch. Short-form video app Clash, for example, debuted its services months earlier than planned and Facebook’s Instagram is about to debut its TikTok-like service Reels. The rising tension between the countries also impacts U.S. app developers that aim to launch in China. Continue reading Influencers Test Rival Apps Due to TikTok’s Uncertain Future

After weeks of negotiations and following a phone call between President Trump and Microsoft chief executive Satya Nadella, the company stated it will purchase TikTok’s U.S. operations. Microsoft will work to seal the deal — which will also include Canada, Australia and New Zealand — with ByteDance by September 15. Stating appreciation for Trump’s “personal involvement,” Microsoft added that U.S. users’ data would be transferred to and remain in the country. Trump earlier said he would ban TikTok from the U.S. Continue reading With Trump Approval, Microsoft to Acquire TikTok’s U.S. Unit

Instagram has offered lucrative deals to some of TikTok’s top video creators to switch to its new competing service Reels, which parent company Facebook plans to debut early next month. According to sources, potential payments for some creators could be “in the hundreds of thousands of dollars.” Similar to TikTok, Reels is a platform that allows users to share short-form video content. Some TikTok creators have amassed large followings, and have been paid by brands to promote products, wear branded clothing or use specific songs. Continue reading Facebook Lures TikTok Creators to Its Reels with Big Payday

TikTok chief executive Kevin Mayer published an open letter aimed at regulators intent on curbing its reach. After listing some of the app’s accomplishments in its thus-far short term in social media, he focused on charges critics are levying. He admitted that, “with our success comes responsibility and accountability,” but insisted that the company is made up of “responsible and committed members of the American community that follows U.S. laws.” The company has launched an effort to win over critics with increased transparency. Continue reading TikTok Counters Critics, Regulators with More Transparency

Twitter removed about 150,000 accounts disseminating QAnon right-wing conspiracies for violating the social platform’s policies and distributing harassment and misinformation that could potentially lead to harm. The company added that it will no longer recommend QAnon-related accounts and content, including that contained in email. Twitter also stated it will make efforts to limit these theories from appearing in trending topics and search, as well as users posting links affiliated with the theories. Continue reading Twitter Bans Accounts Promoting QAnon Conspiracy Theories

As Hollywood studios and streaming companies create more content, they are increasingly turning to data to determine how to hit the mark, even for smaller projects aimed at targeted audiences. A number of companies are developing new models for measurements. One such provider is Pilotly, a Silicon Valley startup that provides streaming analytics and audience surveys to help producers create content that attracts viewers. Among its clients are NBCUniversal, ViacomCBS and Netflix. This kind of high-tech approach replaces the traditional focus groups and test screenings. Continue reading Hollywood Uses Streaming Analytics to Collect Audience Data

Amazon recently instructed its employees to delete TikTok, the short-video app owned by Chinese company ByteDance, then quickly reversed the decision, saying the first email — which stated that concerns about “security risks” — had been distributed in error. But Amazon’s worry reflects that of the Trump administration, which has called some Chinese apps “a threat to national security.” TikTok grew out of U.S. company Musical.ly, and ByteDance’s acquisition prompted the Committee on Foreign Investment in the U.S. to review the deal. Continue reading TikTok Still Under Scrutiny by U.S. Government, Corporations

Chinese app TikTok has had a tumultuous few weeks. After being banned in India due to political tensions between that country and China, TikTok ceased its activities in Hong Kong in response to its concerns about the mainland’s imposition of a natural security law. In the U.S., the Trump administration is considering limiting the app’s access to its users. Now, sources say the U.S. Justice Department and Federal Trade Commission are probing allegations that TikTok has violated a 2019 agreement on children’s privacy. Continue reading FTC and DOJ to Probe TikTok Violation of Child Privacy Rules

When China imposed a National Security Law in Hong Kong on June 30, tech companies including Facebook, Google, Twitter and Dubai’s Telegram Group ceased processing requests for user data from that city in protest. A Facebook spokesperson said the company believes “freedom of expression is a fundamental human right.” Facebook-owned WhatsApp paused reviews “pending further assessment,” including consulting with human rights experts, of the Chinese law. In addition, TikTok stated it will stop offering its social media app in Hong Kong. Continue reading Big Tech Firms Cease Processing User Data From Hong Kong

According to reports, young people are now equally splitting their time between popular video-sharing platforms YouTube and TikTok. Since starting to watch TikTok, consumers ages 4-15 have increased their social app use by 100 percent in 2019 and 200 percent this year. Parent company ByteDance is making so much money on TikTok’s advertising and in-app purchases that it may be valued between $150 billion and $180 billion in an IPO. ByteDance just hired former Disney exec Kevin Mayer as TikTok’s new CEO, giving the company an American face. Continue reading TikTok Becomes a Revenue Giant as App Spawns Subgenres

To help creators make more money, Instagram debuted advertising on IGTV videos, digital badges that fans can buy via Instagram Live, and merchandise sales through Instagram Shopping. It also expanded its Brand Collabs Manager, which enables sponsored campaigns between companies and creators. Last week, Instagram expanded shopping features on Instagram Live as well. In China, meanwhile, e-commerce giant Alibaba Group plans to sign up 100,000+ creators this year to its AliExpress marketplace for shoppers outside of China. Continue reading Instagram, Alibaba Lure Creators with Revenue Opportunities

Creative Artists Agency (CAA) signed Miquela, a 19-year old Brazilian-American model, pop singer and social influencer. Unlike CAA’s other clients, however, Miquela is a virtual character, created by California-based tech startup Brud in 2016. She first appeared on Instagram where, as “Lil Miquela” she garnered 2.2 million followers. She also has almost 550,000 TikTok followers. CAA plans to work with Miquela on “TV, film, and brand strategy and commercial endorsements, raising the prospect of a movie or show featuring the character.” Continue reading Creative Artists Agency Signs Its First Virtual Influencer Client

Facebook has acquired the GIF platform Giphy for $400 million. Giphy’s 100+ million active daily users send over 1 billion GIFs a day. Facebook stated that Giphy’s content database will be integrated into its apps including Instagram, although it didn’t state a timeframe. Since every social app offers at least some GIF integration, including many that rely on a GIF keyboard and Giphy’s database, Facebook’s purchase is both a competitive edge and another way to harvest the kind of data that attracts advertisers. Continue reading Facebook’s Purchase of Giphy to Provide Valuable User Data

The group video chat app Zoom has been No. 1 in the Apple store for more than a month, growing 740 percent in the last month, according to App Annie. The company, valued at $47 billion, now boasts 300 million daily participants. Success spurs competition, and Zoom is now in the crosshairs of Big Tech and telecommunications companies. After Facebook chief executive Mark Zuckerberg urged a focus on completing its video chat projects, the company launched Messenger Rooms for as many as 50 people. Continue reading Facebook, Google and Others Challenge Zoom’s Dominance

Tech companies are stepping up to offer much-needed resources and financial support during the global coronavirus pandemic. TikTok recently announced three funds with plans to provide $250 million for COVID-19 relief efforts in addition to $125 million in advertising credits for health organizations and small businesses. Apple and Google have joined forces to introduce contact-tracing apps for COVID-19, while both tech giants are using a number of their apps and services to help share valuable information with the public and assist with relief efforts. Other tech companies are also offering financial help, donating medical supplies and leveraging their popularity and services to provide support. Continue reading Big Tech Offers Financial Aid, More to Help During Pandemic