By
Paula ParisiMay 14, 2024
Substack is attempting to lure select TikTok posters to its publishing platform with the launch of Substack Creator Studio. Billed as “a fellowship for the next wave of video stars to turn their TikTok channels into Substack shows and communities,” the outlet says video-native creators will be able to forge a “more direct, intimate relationship with their audience” on Substack, while making money from subscriptions. Only 10 fellows will be initially selected, and given access to consulting and production support from Adam Faze’s Gymnasium short-form studio, producer of the TikTok series “Boy Room.” Continue reading Substack Creator Studio Bows with 10 Video Fellowship Slots
By
Paula ParisiMay 14, 2024
Microsoft Xbox President Sarah Bond announced the company plans to launch a web-based mobile game store in July, creating a new rival for Google Play and Apple’s App Store. Speaking at the Bloomberg Technology Summit, Bond said the web venue was selected so a single store could serve all users in all countries, “independent of the policies of closed ecosystem stores.” Initially the focus will be on Microsoft games, opening later to other publishers. “This web-based store is the first step in our journey to building a trusted app store with its roots in gaming,” Microsoft said in a post-even statement. Continue reading Microsoft Will Introduce Web-Based Xbox Mobile Game Store
By
Paula ParisiMay 9, 2024
Short-form video hosting service TikTok and its China-based parent company ByteDance have filed suit against the United States challenging the constitutionality of the law that seeks to force a sale of the popular social media company, or otherwise ban it from use in the United States. The petition seeks to upend the bill President Biden signed into law April 24 as part of a foreign aid package. TikTok faces a ban from U.S. app stores if ByteDance has not been sold to a non-adversarial entity by mid-January 2025. ByteDance has made clear it has no intention of divesting. Continue reading ByteDance Files Suit Against the U.S. Over TikTok Sale or Ban
By
ETCentric StaffApril 26, 2024
The Federal Communications Commission voted to reinstate net neutrality rules on Thursday, returning to the Obama-era approach of establishing a level playing field for online platforms, regardless of size. The commissioners voted 3-2 along party lines to reclassify broadband as a Title II telecommunications service, the equivalent of a public utility, which means it can be regulated like power and water. However, the FCC qualified that while it would be treating the Internet as an essential service, it will exercise its authority “in a narrowly tailored fashion.” Continue reading Internet Regulation: FCC Votes to Restore Net Neutrality Rules
By
ETCentric StaffApril 25, 2024
Congress rapidly passed and President Biden signed into law a bill intended to sideline the short-form video service TikTok, owned by Chinese tech company ByteDance. The process played out over the course of a week — the result of the proposal being tied to a foreign aid package with support for Ukraine and Israel. The nation now readies for the aftermath of the new U.S. law, which gives ByteDance nine months to find a new, U.S.-approved owner. Absent that, the app will essentially be banned from app stores and ISPs, which will face fines for distributing or supporting the social platform. Continue reading U.S. Braces for TikTok Ban After President Signs Bill into Law
By
ETCentric StaffApril 19, 2024
TikTok has partnered with global concert ticketing agency AXS to help music lovers discover and buy tickets to live events in-app. The new feature, which is going live in the U.S., UK, Sweden and Australia, with more markets to follow, allows any TikTok “Certified Artist” to promote and sell tickets on the platform through AXS. The enhancement is designed to help TikTok artists “expand their audiences globally and build their careers, simply by allowing them to add their AXS event links to their videos before publishing,” according to TikTok. Since 2022, the short-form video platform has been in a venture with Ticketmaster. Continue reading TikTok Expands Its Ticketing Features in Global Deal with AXS
By
ETCentric StaffApril 11, 2024
In 2023, viewers watched more than 30 billion hours of shopping-related videos on YouTube, according to the platform, which reports “a 25 percent increase in watch time” for videos that help people shop. The uptick coincided with the introduction of tagging features for creators, and now YouTube is expanding its retail involvement even further by allowing creators to set up storefronts and sell products in-app, as yet another way to monetize the service. The move comes as TikTok seeks to grow TikTok Shop as high as $17.5 billion in the U.S., a tenfold increase. Continue reading YouTube Adds Shopping Features for Products, Virtual Stores
By
ETCentric StaffApril 8, 2024
Mobile entertainment platform Storiaverse is connecting writers and animators around the world to create content for what it claims is a unique “read-watch” format. Available on iOS and Android, Storiaverse combines animated video, audio and text into a narrative that “enhances the reading experience for digital native adults.” Created by Agnes Kozera and David Kierzkowski, co-founders of the Podcorn podcast sponsorship marketplace, Storiaverse caters to graphic novel fans interested in discovering original, short-form animated stories that range from 5-10 minutes in length. At launch there will be 25 original titles. Continue reading Short-Form Video App Storiaverse Touts ‘Read-Write’ Format
By
ETCentric StaffApril 5, 2024
Meta Platforms has updated its Facebook video player to offer a consistent vertical view for Reels, Facebook Live and long-form content, making vertical the default view. The upgraded player adds controls including fullscreen mode for horizontal videos, a slider to parse through longer videos, and “tap” functionality to bring up additional options, like “pause,” or jumping back or forward in 10-second increments. The new video player will roll out first on iOS and Android in the U.S. and Canada, then globally in the coming months. Continue reading Facebook Updates Video Player to Take On TikTok, YouTube
By
ETCentric StaffApril 2, 2024
Google’s YouTube has created a new model for its Shorts feed that lets creators share short-form videos as exclusive content for their paying viewers. The feature gives creators an opportunity to share exclusive content with their most ardent fans, in addition to other perks for paying subscribers, like badges, custom emojis, live streams and more. TikTok recently loosened its subscription requirements for creators, allowing more of them to participate. In March, the ByteDance owned service said it is renaming TikTok Live as “Subscription” and is opening it to “regular creators,” letting them post exclusive content that paying users can see. Continue reading YouTube Creators Can Now Share Exclusive Shorts with Fans
By
ETCentric StaffApril 2, 2024
Microsoft-owned business and employment-focused social platform LinkedIn plans to add games and a vertical-scroll feed of short videos. But the career-centric platform will still be all work, even as it adds play. The intent is to have the TikTok-like video feed filled with professionally themed content, and the games will be geared toward relationship building, while also potentially getting people to spend more time using LinkedIn. The video feed is in the test phase, while code hinting at the direction of the gaming feature has been discovered by some astute app watchers. Continue reading LinkedIn Tests Vertical Video Feed, Experiments with Games
By
ETCentric StaffMarch 27, 2024
Florida Governor Ron DeSantis has signed a bill into law preventing children under 14 from creating new social media accounts, and requiring platforms to delete existing accounts, with no opportunity for parental consent. For children 14- to 15-years of age, consent of a parent or guardian is required to create or maintain accounts. Without it, or upon request, the accounts and personal data must be deleted, with fines of up to $50,000 per incident per platform. The law, set to take effect in January 2025, is being called the most restrictive passed by any state and is sure to face First Amendment scrutiny by the courts. Continue reading Florida Enacts the Nation’s Most Restrictive Social Media Law
By
ETCentric StaffMarch 22, 2024
The House of Representatives passed a bill that bars data brokers from selling the sensitive personal information of U.S. citizens to foreign adversaries, identified in the federal code as China, Cuba, Iran, North Korea, Russia and Venezuela. The Protecting Americans’ Data from Foreign Adversaries Act of 2024 passed unanimously on Wednesday, 414-0. The bill prohibits organizations that profit from selling personal consumer information from making it accessible to foreign adversary countries or entities controlled by them, authorizing the Federal Trade Commission to impose civil fines of more than $50,000 per violation. Continue reading Bill Barring Brokers from Selling Personal Data Passes House
By
ETCentric StaffMarch 14, 2024
Having fended off challenges in the short-form video sphere since its late 2016 launch, it now appears TikTok is playing offense, laying the groundwork for a photo-sharing app that has drawn comparisons to Instagram and Pinterest. Avid TikTok users are probably familiar with a feature that lets them post still images as moving images that can be examined by advancing frame-by-frame. Now TikTok seems to want to improve that approach by building a separate TikTok Photos app to which users of the primary platform can export and showcase their still images to Android and iOS. Continue reading TikTok Updates Its Code to Sync to Separate ‘TikTok Photos’
By
Rob ScottMarch 13, 2024
The House of Representatives voted 352 to 65 today to pass a bill that could lead to a nationwide ban of popular video-sharing app TikTok, owned by China’s ByteDance and currently used by 170 million Americans. The bill, introduced out of concern for national security, would prohibit TikTok from app stores in the U.S. unless it is spun off from ByteDance. It is not clear how the Senate will respond to the proposed legislation, which advanced unanimously by the House Energy and Commerce Committee (50-0), and President Biden indicated he would sign. Meanwhile, China’s foreign ministry has called the measure an “act of bullying.” Continue reading House Passes Bill That Could Remove TikTok from App Stores