Facebook has updated its video features in a bid to be more competitive with popular social video platforms TikTok and YouTube. Improvements from editing to discovery and the ability to upload videos in HDR roll out this week along with some new branding: the “Watch” tab has been renamed “Video,” unifying the streaming experience in one location. Editing tools for Reels are porting over to the main Feed channel, which means users can post and view short- and long-form video content as well as live videos in one place. The company is also making it easier to engage with recommended Instagram Reels directly on Facebook. Continue reading Facebook Updates Video Features and Renames Watch Tab

Video streaming service Twitch is rolling out a Discovery Feed to support growth opportunities for smaller streamers. That and other short-form video features were announced at TwitchCon Paris this past weekend. Though the platform’s primary business remains live-streaming, it wants to give creators a chance to promote their content in the native environment rather than on YouTube and TikTok, where most of the outreach has taken place to date. Like TikTok, the Twitch Discovery Feed is designed as a scrollable vertical feed that relies on algorithms to serve clips to users even when the creators aren’t live. Continue reading Twitch to Offer Short Videos, Discovery and Stories This Fall

After significantly curbing its creator payout program, Snap Inc. has largely rejuvenated its Snapchat platform with the implementation of a revenue-sharing option that has lured back some top talent, according to reports. After a testing period that began last year, Snap in April opened to all eligible users a program that allows creators to earn a portion of revenue from ads appearing between their posts. Several thousand participants are said to have qualified for the program, in which those who achieve certain goals become eligible for “Snap Star” status. Continue reading Snap’s Ad Revenue-Sharing Draws Creators Back to Platform

Meta Platforms’ Instagram spin-off Threads has racked up more than 100 million users in just five days, making the Twitter challenger the fastest growing app in history, beating ChatGPT’s recent record of 100 million users in two months. Threads was launched in 100 countries on July 5, and surpassed 100 million sign-ups on Monday. On Friday, Meta CEO Mark Zuckerberg wrote from his @zuck account on Threads that the app had already crossed the 70 million mark, performing “way beyond our expectations.” Ramping up the rivalry between Zuckerberg and Elon Musk, Twitter has threatened legal action against Meta due to similarities in the two microblogs. Continue reading Threads Breaks App Record with 100 Million Users in 5 Days

TikTok is branching out from short-form video with a new music streaming service poised to challenge Spotify and Apple Music. Called TikTok Music, the subscription-only platform has debuted in Brazil and Indonesia. Users can sync existing TikTok accounts to share songs, as well as listen and download tunes, including titles from the Sony Music, Universal Music Group and Warner Music Group catalogs. TikTok Music replaces ByteDance’s previously launched music platform Resso, which on September 5 will cease operations in Brazil and Indonesia. The new offering is priced the same: between $3 and $3.50 monthly for Android and iOS. Continue reading TikTok Music Streaming Service Bows in Brazil and Indonesia

Shein is aiming to take on e-commerce powerhouse Amazon. The Singapore-based fast-fashion phenomenon is branching out from its own branded apparel to become a marketplace where third parties can merchandise their wares — everything from designer clothing to small appliances and maternity products. The 11-year-old company recently launched its expanded marketplace in Brazil, Mexico and the U.S., and has Europe in its sights. The U.S. is a huge market for the company, accounting for an estimated $8 billion in 2022 sales, or about a quarter of its business, largely due to teenage appetite for its $5 skirts and $10 jeans. Continue reading Shein Reaches Beyond Fashion & Beauty to Take on Amazon

China’s ByteDance is testing an AI tool called Ripple. The free app for creating music and editing audio is being made available in closed beta in the U.S. with a small group of invited testers. Aimed at creators who want to up their sound game, Ripple is designed in the manner of a portable smart digital audio workstation (DAW). Ripple incorporates what TikTok’s parent company ByteDance calls a “virtual recording studio” that allows users to record and edit audio files on a mobile device, and the company plans to release additional mobile-friendly audio tools. Continue reading ByteDance Bows Ripple AI for Music Creation, Audio Editing

TikTok is testing an in-app shopping feature in the UK called Trendy Beat. The products offered for sale are primarily things that have appeared in trending videos, like tools to remove pet hair from clothing or ear wax extractors. The items are shipped from China by Seitu, a Singapore-based subsidiary of TikTok parent ByteDance, according to recent reports. Trendy Beat offers a range of items manufactured and promoted by TikTok for which ByteDance keeps all proceeds. Its preexisting e-commerce pipeline, TikTok Shop, allows third-party vendors to sell merchandise in exchange for a commission to ByteDance. Continue reading Trendy Beat: TikTok Testing White Label In-App Online Store

Twitter is being sued for more than $250 million in damages by a coalition of music publishers alleging copyright violations. More than a dozen plaintiffs — including Universal Music, EMI, Kobalt and Sony — are captioned on the complaint, which was coordinated by the National Music Publishers’ Association and filed last week in federal court in Tennessee listing Elon Musk’s X Corp. and Twitter as defendants. The complaint claims songwriters are owed compensation for music-backed videos posted to the platform. The litigation is the latest financial woe for Twitter, which Musk purchased for $44 billion last year. Continue reading Music Publishers Take On Twitter for Copyright Infringements

YouTube has adjusted the requirements for its Partner Program (YPP), making it easier for creators with smaller followings to earn money. The Google subsidiary has cut in half — to 500 — the minimum number of subscribers required for creators to monetize across paid chat, shopping, tipping, channel memberships and more. Other thresholds have also been lowered, with valid watch hours reduced to 3,000 (from 4,000) and Shorts views cut to 3 million (as opposed to 10 million). The new parameters are initially effective in the U.S., Canada, UK, Taiwan and South Korea. Continue reading YouTube Lowers Monetization Threshold to Attract Creators

A bill passed by the Louisiana State Legislature that bans minors from creating social media accounts without parental consent is the latest in a string of legal measures that take aim at the online world to combat a perceived mental health crisis among America’s youth. Utah also recently passed a law requiring consent of a parent or guardian when anyone under 18 wants to create a social account. And California now mandates some sites default to the highest privacy for minor accounts. The Louisiana legislation stands out as extremely restrictive, encompassing multiplayer games and video-sharing apps. Continue reading Louisiana Approves Parental Consent Bill for Online Accounts

TikTok is targeting a massive four-fold increase in global e-commerce revenue this year, aiming for $20 billion in sales. The social media platform reported gross merchandise activity of $4.4 billion last year, which reflects the total sale of goods via the TikTok Shop e-commerce solution. TikTok is banking on significant growth in markets including Indonesia, where influencers live-stream shopping pitches for everything from denim jeans to lipstick. The U.S. and Europe account for a tiny portion of the projected goal, but TikTok is hoping for modest gains in those areas as well. Continue reading TikTok Is Aiming for $20 Billion in Global E-Commerce Sales

The European Union wants deepfakes and other AI-generated content labeled, and is pressing signatories to its Code of Practice on Online Disinformation to adopt technology that will clearly identify output that is generated or manipulated by machines. “The new AI technologies can be a force for good” that offers “new avenues for increased efficiency and creative expression. But, as always, we have to mention the dark side,” EU values and transparency commissioner Vera Jourova said, citing “new risks and the potential for negative consequences for society.” Continue reading EU Urges Tech Companies to Label All AI-Generated Content

AI startup Dumme (pronounced “dummy”) is generating prerelease fervor, with hundreds of creators signing up for a test and a waitlist topping 20,000 for the video editing platform, which automates creation of short-form videos from long-form fare. The Y Combinator-backed company has raised $3.4 million in a seed round following its 2022 launch. Dumme’s pitch is two-fold: you don’t have to be a genius to use it, and the AI-generated results will be better than what a human could achieve manually when it comes to trimming long-form YouTube content for short-form platforms like TikTok, YouTube Shorts and Instagram Reels. Continue reading AI Startup Dumme Makes Easy Work of Editing Short Videos

Family history platform MyHeritage is releasing a mobile app called Reimagine that enables high-speed scanning of entire album pages to complement the company’s AI tools for restoring — and even facially animating — historical photos. Now users can easily import printed photos stored in albums by snapping page pictures on their iOS or Android device. The app will separate the individual photos, cropping and saving them as standalone images to which metadata can be added for indexing. The app also works with individual photos, or digital uploads from a camera roll. Continue reading Photo App Reimagine Brings Old Images to Life with AI Tools