At this week’s Game Developers Conference in San Francisco, Google introduced Stadia, a service that streams video games from the cloud to smartphones, tablets or computers with a Chrome browser or a TV using a Chromecast Ultra device. Google chief executive Sundar Pichai said people watching a video game on YouTube could simply click to join it. The company did not state whether the service would be compatible with Apple devices. The service is slated to launch later in 2019. Gaming, dominated by consoles, brings in $130+ billion yearly. Continue reading Google Hopes its Stadia Will Become the Netflix of Gaming

Electronic Arts, with the debut of “Star Wars Battlefront II” at E3 in Los Angeles this week, plans to abandon the sales of “expansion packs,” which are the maps, quests and other content sold separately for videogames. Instead, it will send customers smaller packs for free, as a way to keep them playing the game, and use microtransactions to sell less expensive virtual goods. The company is basing this switch of sales pipelines on the fact that microtransactions, even in free-to-play mobile games, have garnered billions of dollars. Continue reading EA Switches to Microtransactions for New ‘Star Wars’ Sequel

Microsoft is rolling out new features to its Beam live-streaming game service, along with a new name: Mixer. With a renewed focus on social interactivity, the company will face competition from Amazon’s Twitch, Alphabet’s YouTube and, now, Facebook, which has signed e-sports streaming deals. Microsoft joins the growing live social streaming sector armed with its popular gaming console, the Xbox. Although Microsoft stopped reporting Xbox sales in 2014, it noted last month that its Xbox Live gaming service had 52 million users in the quarter ending March 31. Continue reading Microsoft Rebrands and Upgrades Game Streaming Platform