In the wake of Pandora Media hiring a new chief executive, Roger Lynch, the company’s stock rose 4.7 percent on shareholder optimism that the new leader would take the struggling online music service in a better direction. Lynch, who most recently led Sling TV and was previously at Dish Network since 2009, is Pandora’s fourth chief executive in less than two years. Pandora fell from its No. 1 position in music streaming services as it faced competition from Spotify and Apple Music, both of which boast huge song catalogs. Continue reading Pandora Turns to Pay TV in Selecting New CEO Roger Lynch

Pandora co-founder and CEO Tim Westergren plans to step down from his position running the 17-year-old streaming music pioneer. The company has yet to select a replacement. Earlier this month, satellite company Sirius XM announced it would invest $480 million in the web radio service for a 19 percent stake in the company and three board seats. Despite a user base of 80 million, “Pandora has struggled to generate enough advertising revenue to cover the cost of the free service,” reports Recode. “Meanwhile, music listeners have begun gravitating to the on-demand subscription services of Spotify, Apple and others, which offer ad-free access.” Continue reading Westergren to Step Down as CEO of Music Service Pandora

Fifteen months after Pandora acquired Rdio’s key assets, the company is launching its anticipated $10-a-month on-demand music service. Pandora Premium, which begins rolling out in the U.S. today, offers access to tens of millions of songs and the ability to save tracks offline. While it still touts the playlisting engine powered by data and people that made its curation approach famous, the service is aiming to distinguish itself from other offerings such as Spotify, Apple Music and SoundCloud by focusing on personalization features, a new design and ease-of-use. Continue reading Pandora Premium Looks to Take On Spotify and Apple Music

Digital music services have a problem introducing new songs: Fans prefer music they’ve heard before, and can easily skip a song they don’t know. A radio station can promote a new song by repeatedly playing it, but up until now digital services haven’t had many tools to boost new song popularity. Now, Pandora has debuted a toolset that lets an artist introduce a new song with an audio message to fans. It worked for R&B singer Jill Scott, who was able to boost the popularity of a new song by 30 percent that way. Continue reading Pandora’s Promotional Tools Help Artists Market New Songs

Sony Music, Universal Music and Merlin Network, which represents 20,000 independents, have agreed to license songs to Pandora for its two new music services. Pandora plans to offer the advertising-free Pandora Plus and an on-demand service similar to Spotify. The company is also still in talks with Warner Music in an attempt to ink a deal with this third-largest music rights holder. Pandora hopes to launch both of its new services by the end of 2016. As of June 30, Pandora says it has 78.1 million active listeners. Continue reading Sony, Universal Ink Deals with Pandora for Streaming Services

Pandora took a major step as its service expands to directly compete with Spotify, Apple Music and Tidal: bringing on musician Questlove as its first artist ambassador. Questlove, whose Roots is the house band for NBC’s “The Tonight Show,” originally visited Pandora for non-specific discussions but, when its co-founder Tim Westergren showed him its Music Genome Project for categorizing songs by minute attributes, he was immediately hooked and accepted Westergren’s offer to join as a strategic adviser and ambassador. Continue reading Pandora Expands, Adds Questlove as First Artist Ambassador

A Pandora listener will now be shown concert recommendations based on the music she listens to, and a click on a concert will forward her to Ticketfly’s app or website. This is the first step in integrating Pandora’s streaming music service with Ticketfly, a concert ticketing service Pandora bought for $450 million in October 2015. Concerts are shown via the app’s feed, push notifications on mobile devices and a weekly email. Ticketfly generates notifications as soon as a concert promoter creates an event. Continue reading Pandora Integrates Ticketfly, Adds Concert Recommendations

Pandora Media, which has been a major player in online music for the last decade, is in the midst of reinventing itself. As competition in the online music space has grown fierce, particularly as Spotify and Apple Music have transformed streaming music, Pandora’s numbers of monthly users and its stock has fallen. This week, the company announced it was replacing its chief executive with one of its founders, Tim Westergren, who had been serving on the board. Pandora has also reportedly examined the possibility of a sale. Continue reading Pandora Taps Westergren as Chief Exec, Moves to Streaming

Pandora just launched AMPcast, which lets a musician communicate with his fans via audio messages that he can record on his mobile phone and post to run in conjunction with his music streams. Pandora, which has 80 million users, is competing in this space with Spotify, which has acquired startups to expand messaging and social networking. AMPcast also competes with Superphone, a new service from musician Ryan Leslie that uses SMS and users’ phone numbers to directly message fans. Continue reading Pandora Unveils AMPcast Social Audio Messaging for Artists

Pandora’s Artist Marketing Platform will now offer listener data to the artists whose music is featured on the Internet radio service. This data will include number of plays and thumbs up for each song, how many fans have created stations for the artist, along with the listeners’ geographic and demographic breakdowns. Co-founder Tim Westergren uses his experience as a musician to detail how the service will eliminate guesswork and allow musicians to more effectively target their audience. Continue reading Pandora Introduces AMP, Brings Listener Data to its Musicians

Rising royalty costs are causing a problem for Pandora, the popular music streaming service that will now have to limit the amount of free music users can access on mobile devices. According to a blog post from Tim Westergren, the company’s founder, users will face a limit of 40 hours per month on mobile devices, a change to take effect this week on the free streaming service. Continue reading Pandora Limits Free Mobile Streaming Due to Royalty Costs