Discussion and news-sharing site Reddit has invested $1 million in Community Funds, a program that supports Reddit users in bringing their best ideas to life. For the past six months, Reddit has been experimenting with the initiative, supporting 13 projects nominated by communities on the platform including a comics tournament, a digital conference for history buffs and a musical artist billboard in Times Square. Starting in June, Reddit will be accepting nominations for projects needing from $1,000 to $50,000 in funding for anything from events and contests to giving and “almost anything you can think of to bring people together.” Continue reading Reddit to Offer $1 Million to Fund Community-Based Projects

Coca-Cola, Kohl’s, Marriott and Zillow Group are among those companies that have reduced or stopped marketing efforts during the coronavirus pandemic. Facebook said its advertising business is “weakening,” and Amazon has cut back on its Google Shopping ads. Advertising giants Interpublic Group and Publicis delayed their financial forecasts, citing an uncertain future. During the Great Recession, said the WARC research group, $60.5 billion in global advertising vanished and it took eight years to “fully recover.” Some observers believe this crisis will be worse. Continue reading Advertisers Reduce, Stop Campaigns in Face of Coronavirus

The VOID has opened its “Ghostbusters”-themed experience inside Madame Tussauds wax museum in Times Square. “For $50, visitors can strap on a VR headset and a backpack computer fashioned into a ‘Ghostbusters’ proton pack, pick up a matching gun-shaped plastic prop, and act out a cinematic fantasy in real life,” explains The Verge, which describes “Ghostbusters: Dimension” as “stunningly intricate.” The experience utilizes tracking markers to create full-body avatars of guests and haptic feedback to add unique physical sensations. As Road to VR notes, its success “has something to do with its ‘4D’ components (e.g., the Slimer-cued mist, mock-rickety platforms, the vibrating vest)” and “the user engagement prompted by walking around in and interfacing with a semi-real virtual space.” Continue reading The VOID Debuts its First Mixed Reality Attraction in New York

The VOID (Vision of Infinite Dimensions), a virtual reality theme park in Utah, is launching a new VR experience in NYC’s Times Square in partnership with Sony Pictures, for the studio’s new “Ghostbusters” film. Opening up small-scale versions of its Utah park is part of the company’s business plan, along with creating its own content and immersive versions of films and video games. In Utah’s park, attendees wear a haptic suit that tracks their movements and a VR headset, powered by a supercomputer backpack that allows untethered walking. Continue reading ‘Ghostbusters’ VR Experience Coming to Times Square in July

Facebook wants to use beacons to test a new service called Place Tips that transmits information about shops, restaurants and landmarks to users nearby. Facebook will begin testing the service in New York City at different shops and city landmarks. Place Tips uses location services to identify when a Facebook user is nearby any one of the designated locations and then pushes content such as photos, reviews and tips about the location directly above a user’s Facebook News Feed. Continue reading Facebook Tests Beacon Tech to Provide Users with Local Info