Airchat is the latest app to take tech leaders in Silicon Valley by storm. Described as a “combination of voice notes and Twitter,” Airchat lets you follow other users and scroll through posts — adding replies, likes and shares — but the twist is the content is generated through audio recordings the app then transcribes. Airchat ranked 27th on the App Store’s social networking chart, even though users must be invited to join. Launched last year by Naval Ravikant, founder of AngelList, and erstwhile Tinder product exec Brian Norgard, Airchat was just relaunched on iOS and Android. Continue reading Audio-First Social Platform Airchat Has Successful Relaunch

Consumer mobile app spending hit $170 billion in 2021, according to the State of Mobile in 2022 report released by App Annie. Charting expenditures across iOS, Google Play and third-party Chinese Android app stores, the figure represents 19 percent year-over-year growth, almost flat (down from 18 percent growth in 2020). While last year, consumers installed more apps than ever, the growth rate itself is slowing. Last January, App Annie reported year-over-year download growth of 7 percent from 2020, which has dropped to 5 percent for 2021. However, in all, consumers downloaded a record 230 billion apps in 2021. Continue reading Consumers Downloaded a Record 230 Billion Apps Last Year

Global consumer in-app spending is predicted to reach $133 billion in 2021, up nearly 20 percent from the prior year, according to market analytics firm Sensor Tower. Mobile games account for 64 percent ($89.6 billion) of the projected spend. While game revenue continues to grow, share of overall spending will by the end of 2021 have declined by 6.7 percent from 2020, due to “the persistent growth of non-game categories such as entertainment, which received a large boost from the ongoing COVID-19 pandemic.” TikTok is 2021’s most-downloaded app, according to the study. Continue reading Mobile Apps Trigger $133 Billion in 2021 Consumer Spending

Unlike Apple, which continues to keep tight control of its App Store, Microsoft wants to give developers more control. The company’s deputy general counsel Rima Alaily revealed 10 principles for the Microsoft Store. They include letting developers sell different services on their apps and websites and giving them and users access to third-party app stores. Microsoft, whose Store has always been more open, said the principles are aimed to “promote choice, ensure fairness and promote innovation.” Continue reading Microsoft Empowers Developers with 10 App Store Principles

Apple’s 30 percent commission on digital goods and services in its App Store has raised the ire of numerous companies, including Netflix and Spotify, which have formed a coalition to promote legal and regulatory changes for app marketplaces. Apple and Epic Games are battling the issue in court, and Spotify filed an antitrust suit in Europe last year, with claims that it unfairly harms competitors. Apple is, however, giving a brief COVID-19-related reprieve on fees to some companies selling virtual experiences. Continue reading Apple Under Increasing Pressure to Change App Store Fees

The Justice Department is scrutinizing Apple’s App Store rules, specifically the requirement that app developers use Apple Pay, which takes up to a 30 percent cut. Since mid-2019, lawyers have been interviewing app developers about their experiences with Apple. Developers have pushed back by blocking subscriptions and payments on their apps or charging higher rates on iPhone apps. The DOJ’s antitrust resources are focused on Google’s dominance in digital advertising, which may result in a case as early as this summer. Continue reading Justice Department Probes Requirements of Apple App Store

Google launched a new feature for mobile in the U.S. that offers personalized recommendations of movies and TV shows. The feature is an update to Google’s efforts to provide details involving entertainment media. The current “Knowledge Panel” that appears when conducting a Google search for a movie or TV show includes an overview, ratings, reviews, cast members, and services that offer the title for purchase or streaming. The new feature will help users who do not have a specific title in mind by answering a query such as “good shows to watch” and then directing them to content based on their taste and current subscriptions. It also works with more specific queries and gets smarter based on the amount of user data collected. Continue reading New Google Feature Helps You Find Movies and TV Shows

According to NetMarketShare, Google controls 81+ percent of the mobile search market, which is why many businesses believe buying ads on the platform is necessary to stay in business. Appearing on top of search results is critical for many companies, and buying ads is the best way to achieve that. The urgency heats up when it comes to branded keywords, whereby companies must bid on their own names or see their rivals capture the space. If Lyft, for example, doesn’t buy the ad, Uber likely will, and grab the top spot. Continue reading Companies Bid On Their Own Brands For Google Search Ads

Leading subscription video apps such as Netflix and Hulu generated a total of $781 million last year as streaming video continues its rise. According to app intelligence firm Sensor Tower, U.S. consumers spent about $329 million during Q3 2018 on the top 10 SVOD apps available via Google Play and Apple’s App Store. That figure represents a 15 percent jump over Q1. While Netflix and Hulu continue their growth, live-streaming TV services are also gaining traction. Online video analytics firm Conviva reports that virtual MVPDs including Sling TV, PlayStation Vue, and Hulu with Live TV have experienced a 212 percent increase in viewing hours over the past year in the U.S. Continue reading SVOD Apps and Virtual MVPDs Continue to Gain Momentum

App Annie has released new stats regarding the first 10 years of Apple’s App Store. According to the analytics and market intelligence firm, there have been more than 170 billion downloads from Apple’s iOS store through December 2017, which represents in excess of $130 billion in spending. An increasing number of apps have exceeded the $1 million and $10 million consumer spending milestones, with “plenty more to come,” predicts App Annie. The U.S. leads the world with 40.1 billion downloads and $36 billion in consumer spending, followed closely by China and then Japan. Continue reading App Store Spending Predicted to Reach $75.7 Billion in 2022

At Facebook’s F8 conference, chief executive Mark Zuckerberg unveiled the company’s new “Clear History” tool that gives users the ability to clear their browsing history on the social media platform. The tool is still under construction — Zuckerberg said it will take a few months to build — so there were no further details about its user interface, but Facebook said that, in addition to clearing browsing history, users will also “be able to turn off having this information stored with your account.” Continue reading Facebook Aims to Balance New Services with Protecting Data

Sensor Tower has found that iPhone users in the U.S. increased in-app purchase spending by 23 percent last year over 2016. Active users spent an average of $58 in 2017 using Apple’s in-app purchase or subscription options. The figures do not reflect e-commerce spending via sites like Amazon or payments for services such as Lyft or Uber. At roughly 62 percent of average spending, mobile gaming leads the charge in this sector. Subscription-based streaming services, and music, dating and lifestyle apps also contributed to the rise in spending. Continue reading iPhone Users Spending More on Games, Streaming Services

Sensor Tower lists Netflix as the top-earning app for 2017 (not counting mobile games). According to TechCrunch: “The service saw gross subscriber revenue of approximately $510 million — a 138 percent increase over last year. That’s about 2.4 times the $215 million users spent in the Netflix app in 2016.” In previous years, the #1 ranking was earned by Spotify and LINE. The annual report ranks apps and publishers available on the Apple App Store and Google Play. Top earners on Google Play included Tinder, Google Drive, LINE, Pandora, and HBO Now. Continue reading Netflix Takes #1 Ranking for Top Non-Game App By Revenue

Streaming music service Spotify has acquired New York-based startup MightyTV, which created an app that uses artificial intelligence to provide video recommendations based on individual personal preferences and aggregated user ratings. The acquisition will provide Spotify with technology that could be used to target ads. The company is looking to ramp up ad revenue, since most of its millions of users opt for the free ad-supported version of its service. MightyTV has already shuttered its video app, and plans to integrate the technology into Spotify. The deal will also bring MightyTV founder and CEO Brian Adams to Spotify as VP of technology. Continue reading Spotify Purchases Content Recommendation Startup MightyTV

When examining top apps based on revenue (outside of games), streaming services dominated 2016. Sensor Tower lists Spotify as the top earner, generating the most revenue across platforms, including Apple’s App Store and Google Play. Android chat app LINE took the second spot, followed by Netflix, Tinder, Pandora and HBO Now. Hulu ranked No. 7 on the App Store and No. 9 in overall revenue. “The list indicates that the trend toward cord cutting … is still going strong, as is the growth of subscription-based streaming of music,” reports TechCrunch. However, translating app success into profits remains a challenge for some (Pandora is laying off 7 percent of its workforce, despite touting more than 4.3 million subscribers). Continue reading Streaming Services Top Chart of Apps Earning Most Revenue