Vevo, launched by Sony Music Entertainment and Universal Music Group in 2009 to sell digital advertising, is going through a rebranding. About 400 million people watch the company’s relatively small catalog of 200,000 music videos, but they primarily watch them on YouTube. Vevo wants to change that. Although it already had an app, it’s rolling out a brand new one that Vevo hopes will not only capture viewers but keep them there with conversations and social media. The company also plans to roll out an ad-free subscription tier. Continue reading Vevo Puts Emphasis on Social with Rebranding and New App

Facebook is launching a new feature in Facebook Groups that may finally take a bite out of Craigslist. The feature will enable users to post listings, find posts about items for sale and set pickup locations. The popular social network previously attempted to unseat the 20-year-old Craigslist in the classifieds business, but the venture never took off. Despite its crude appearance, Craigslist still gets 50 billion page views monthly in the U.S. alone because it already has so many users. Continue reading New Selling Feature on Facebook Groups Similar to Craigslist

The Los Angeles tech scene — from Santa Monica to Irvine to West Adams — has been booming in recent years. According to open source map Represent.LA, there are now 889 startups in the region. Many LA tech entrepreneurs got started with cheap mobile apps that quickly became profitable. They focus on creativity and aesthetics, tap celebrities when needed, and remain open to products designed just for fun. And the sunny LA weather and cheaper rent attracts talent from around the world. Continue reading The Los Angeles Tech Scene is Making a New Name for Itself

Apple’s iBeacon and its Bluetooth Low Energy technology may soon revolutionize the way we interact in the physical world — and it’s already built into most iPhones. The technology is growing as more retail stores install sensors to track shoppers. It is also relatively inexpensive and easy to install. And instead of people having to launch an app or whip out a credit card when they’re out and about, their phones will do it for them — automatically. Continue reading Will iBeacon Revolutionize Interactions in the Physical World?