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Upfronts: USA Network Unveils Screen Unification Strategy

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May 20, 2013

We recently reported that networks such as ABC, TBS and TNT will be offering new apps that reflect the multi-platform TV Everywhere strategy so prevalent at last week’s Upfronts in New York. USA Network is making a similar move with its “screen unification strategy” that synchronizes the viewing experience across TV, online and mobile. USA, which unveiled its plans on Thursday, will begin rolling out the new initiative in early June. Continue reading Upfronts: USA Network Unveils Screen Unification Strategy

TBS and TNT to Offer Live Streaming and New Mobile Apps

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May 16, 2013

In the wake of ABC’s announcement that it would upgrade its app to live-stream local programming in the New York and Philadelphia areas, TBS and TNT plan to offer live 24/7 streaming of their series and sports coverage beginning this summer. The streams will be available via the channels’ websites and soon-to-launch mobile apps called Watch TNT and Watch TBS. The apps will initially be offered for iOS devices, with support for other platforms expected by the end of the year. Continue reading TBS and TNT to Offer Live Streaming and New Mobile Apps

Turner Looks to Google TV for Next Wave of TV Everywhere Initiative

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September 23, 2011
  • Turner is working with Google TV to launch apps giving users who authenticate they are pay TV subscribers access to full-length episodes of TBS and TNT shows.
  • Turner is already doing this on the Web and through iPad and iPhone apps. The broadcaster confirmed it will offer the new apps, but did not say when they’d be available.
  • The next version of Google TV is expected in a few weeks. “The second iteration of the platform will be based on Android 3.1 (a.k.a. Honeycomb) and have access to the Android Market,” reports GigaOM. “Dedicated apps as well as authentication features could possibly convince other TV networks to embrace the platform as well, but it’s unclear how this would be received by consumers.”
  • Consumer interest in Google TV had been initially tepid but is showing some signs of improvement. Logitech, for example, was forced to drop the price of its Revue set-top box from $250 to $99 in July, but then the companion box to Google TV “made a brief appearance in Amazon’s list of the ten best-selling gadgets last month,” indicates the article.

New Ad Campaign from Turner Educates Viewers about TV Everywhere

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September 13, 2011
  • Turner Broadcasting has begun airing a series of television commercials on TNT and TBS that lets viewers know they can watch TV episodes streamed online if they have a cable subscription.
  • The campaign is designed to educate consumers about the concept of TV Everywhere.
  • “Consumers have bought tens of millions of iPhones and iPads,” explains Steve Koonin, president of Turner Entertainment Networks. “Our vision is that TV Everywhere kind of becomes the consumer-enabling technology that allows them to unlock the potential of those devices.”
  • An instructional video is also posted on YouTube that goes into detail about how to download the app and login (for example, viewers should be aware that they will need to have their cable bill account number available during the process).
  • It is interesting to note that Nielsen is crediting the viewing in its ratings if the show is watched within three days of airing.

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