TikTok has introduced in-app shopping for the first time in a deal with e-commerce platform Shopify. Previously, users could shop on TikTok only by clicking ads. The move is designed to more seamlessly leverage the influencers aggregated on the meme-friendly video service. Participating Shopify merchants can now trick-out their profiles with shopping tabs that link to products like clothing, makeup and household products featured in TikTok content. Shopify is currently piloting the program with merchants including Kylie Jenner and expects to offer the feature to all e-commerce partners this fall. Continue reading TikTok and Shopify Partner to Pilot In-App Shopping Feature