Beginning this fall, Apple Podcasts creators are getting more tools to measure user engagement and help grow their audiences, with the addition of premium subscription analytics and marketing tools provided by Linkfire, popular among artists and labels as a way to generate an unlimited number of smart links to pod landing pages and measure the ways listeners engage. Updated Analytics functionality lets creators use the Overview tab to see how many listeners started a free trial, the number of paid subscriptions, the percentage of listeners converting from free to paid, and estimated generated proceeds. Continue reading Apple Podcasts Creators Get Subscription Analytics, Linkfire

TikTok is debuting new editing tools and one of them, Photo Mode, is drawing comparisons to Meta’s popular Instagram app. “For when you’d prefer to express yourself in formats other than video, we released Photo Mode, a new carousel format available on mobile for photo content that’s ideal for sharing high quality images on TikTok,” the company writes. The launch occurs just as Instagram has begun shifting its emphasis to video, to the consternation of many users, disapproval TikTok may have noticed as it seeks to pick up market share. Continue reading TikTok’s New Toolkit Adds Photo Carousel, Allows More Text

YouTube has unveiled the “YouTube WatchMe for Android” project, which provides app developers with the ability to integrate live streaming into their Android apps. The open source project is available on GitHub, but so far, the project only offers a reference app where a user simply presses a button in the app to start and stop broadcasting. Eventually, YouTube plans to develop a toolkit that will help developers include a broadcasting capability for their own apps. Continue reading YouTube WatchMe Project Brings Live Broadcasting to Apps

In an effort to promote its own Internet-of-Things devices, startup SmartThings is launching an online marketplace that offers starter kits and an array of devices and solution sets that help manage the home. SmartThings first launched its products via Kickstarter in September, including a hub and variety of sensors to track movement and manage devices, providing users with home automation solutions controlled largely by smartphones. Continue reading SmartThings Launches Online Market for Internet of Things