In 2013, the interactive music video for Bob Dylan’s “Like a Rolling Stone” (directed by Vania Heymann) signaled a new wave of interest in interactive video. Although interactive media has been around for a long time, enthusiasts say that interactivity is now ready to make bigger inroads in entertainment and advertising. Web-based standards means that interactive videos can play across multiple platforms; it’s a way to differentiate content in a crowded market and, most importantly, click-through rates are impressive. Continue reading Startups Promote Interactive Video for Next-Gen Storytelling

“WSJ: Interactive” — now available on desktops, tablets and newer Android devices — is a video series produced by the editorial staff of The Wall Street Journal. Powered by TouchCast technology, the series delivers breaking and trending news while integrating the interactivity of the Web into its videos. TouchCast enables viewers to take a more active role in consuming content by flowing between interactive on-screen graphics involving multimedia and websites while remaining within the primary video experience. Continue reading The Wall Street Journal Launches Interactive Video Series

The experience of watching most online videos has so far been as passive as watching TV. However, several startups are developing new ways of creating interactive videos. These videos give the viewer the ability to select questions for an interview, change the course of a music video, or engage socially with video content. Some also provide content creators with a range of tools to embed websites and layer other content straight into the video. Continue reading Watching Online Video Becoming an Interactive Experience