Senior media executive Sharon Tal Yguado has launched Astrid Entertainment. The new venture will initially focus on games, with plans to expand into multiplatform content. Yguado, who earlier held top positions at Fox Networks Group and Amazon Studios, says Astrid is developing “rich worlds” where millions of people worldwide can build communities. The company, which is currently staffing, is already underway on its first interactive environment for multiplayer stories. Astrid has raised pre-seed investment funding of more than seven figures from participants including NetEase Games, Stardom and Tower 26. Continue reading TV Exec Launches Astrid Entertainment for Games and More