A new study by Roku and National Research Group found that streaming may be a more effective marketing tool for theatrical exhibition than social media or television. According to the research, 44 percent of what the survey categorizes as “moviegoing streamers” claim a trailer on a streaming service would increase their interest in seeing a film in a theater while 43 percent indicate the same of trailers on social media. These numbers slightly edged out the 41 percent who say ads on broadcast or cable TV would encourage them to visit a theater. However, it’s worth noting that the survey also suggests 72 percent pay more attention to TV commercials than ads on social platforms. Continue reading Roku and NRG Study Finds Streaming Benefits Theater-Going

TikTok has published an internal research study indicating the movie viewing habits of its users, and how advertisers can use the TikTok Spotlight movie marketing tool released last month. The promotional vehicle was designed to help TikTok users discover films, as well as influence their viewing choices and drive audiences to theaters. TikTok’s research found that 47 percent of TikTok users say that while on TikTok they discovered a new movie coming to theaters, and were “inspired to take action, including 36 percent purchasing a ticket,” which they can facilitate in-app through Spotlight. Continue reading Film Promotion Tool TikTok Spotlight Shares Audience Insight

Roku’s Q2 earnings came with the news that it added 1.9 million new active accounts and became the top selling TV OS in the U.S., according to the company. Roku now touts more than 73.5 million active accounts on Roku Players and Roku TVs, and claims that its number of sets sold beat the next three manufacturers combined. The company posted Q2 revenue of $847.2 million, an 11 percent increase year-over-year, against a net loss of $107.6 million. Advertising-supported Platform sales were up 11 percent, to $744 million, despite continuing troubles sector-wide. Continue reading Roku TVs, Unique Ad Units Drive Q2 Revenue Up 11 Percent

Netflix is updating its mobile user interface to consolidate watch activity in one place. Rolling out for iOS now and Android in August, My Netflix is the new hub for watchlists, downloads and views in progress. The “one stop shop” also collects My List items, notifications, trailers and other content with which users have interacted, including TV shows or movies that have been validated with a subscriber’s thumbs-up. My Netflix replaces the Downloads section globally, and the streamer says the more users interact with it the more customized it will become. Continue reading UI Update ‘My Netflix’ Aims to Streamline Mobile Experience

Much to the surprise of viewers watching Super Bowl LII, Netflix debuted a trailer for its much-anticipated sequel to “Cloverfield” and “10 Cloverfield Lane,” titled “The Cloverfield Paradox” — and announced that the movie, produced by J.J. Abrams, would be available to stream as soon as the game ended. During the evening, filmmaker Ava DuVernay tweeted her support for the “woman of color-led, sci-fi thriller released worldwide day + date w/ big Netflix muscle for black director, his super producer + POC cast.” Continue reading Netflix Debuts ‘Cloverfield Paradox’ as a Super Bowl Surprise

Netflix had a major presence at this year’s Comic-Con in San Diego, including an off-site installation to showcase numerous fan favorites, a screening of Adam Wingard’s upcoming supernatural horror-thriller “Death Note” (based on the popular manga series), a well-received trailer for season 2 of “Stranger Things,” and a collection of panels promoting other upcoming projects, including the David Ayer-helmed big-budget feature “Bright,” starring Will Smith. Making such a splash at the 4-day event is a first for Netflix, as the company continues its expansion into feature film projects with larger budgets. Continue reading Netflix Showcases Big-Budget Feature Films at Comic-Con

After making a splash on Facebook and YouTube, 360-degree videos have made their way to Snapchat. Major brands such as Chick-fil-A, Netflix and Universal Pictures have been experimenting with virtual experiences on the social platform. Universal took users on a tour of a masquerade ball from “Fifty Shades Darker,” while Netflix rolled out a 360-degree trailer for “Ultimate Beastmaster.” Michael Rucker, co-founder and COO of VR firm OmniVirt, notes that clients are seeing two to three times higher swipe-up rates when using the format. Engagement is also on an upswing, with the average user spending more than a minute with these experiences. Continue reading Brands Experiment with 360-Degree Video Tech on Snapchat

Facebook introduced a new 360-degree spherical video feature this week for the social platform’s newsfeed. At launch, users can roam an immersive trailer for “Star Wars: The Force Awakens” by dragging their mouse over the video in order to access different vantage points. Mobile users can change their angle within clips featuring NBC’s “Saturday Night Live” and workouts by NBA star LeBron James by simply tilting their smartphone or swiping their finger across the screen. Continue reading Facebook Betting On VR with New 360-Degree Video Feature

According to a new study, prank-based viral videos have recently become the most-shared forms of movie content. In the study, social video advertising platform Unruly analyzed the most-shared movie promos from September 2013 to September 2014. In that time, the six major movie studios generated 3.4 billion views of promotional content. Through the study, Unruly determined that the studios that went beyond the simple trailer were more successful in promoting movies. Continue reading Study Shows Prankverts Currently Most-Shared Movie Content

A new app called Skimo, short for “skim the video,” allows users to skim a 20-minute video in about two minutes, straight from their smartphone or tablet. The Skimo video summarization engine uses an algorithm that analyzes the scenes, shots and frames of videos and summarizes them, letting users catch up on television series in a fraction of the time. The service focuses on the formula that writers and filmmakers use to create a captivating show, focusing on the six crucial scenes from each episode.

Continue reading Skimo App Allows Users to Quickly Catch Up on TV Episodes

Adventr has launched a new drag & drop editing platform that allows users to create interactive videos. The New York City-based startup is backed by musician John Legend, and was founded by Devo Harris, better known as Grammy-winning producer and songwriter Devo Springsteen. The service essentially works by overlaying graphics on video, and giving users multiple choices. Adventr also allows users to share their videos on Twitter, Facebook, and any website that supports the VPAID format. Continue reading New Startup Adventr Will Help You Easily Make Interactive Videos

TiVo co-founders Jim Barton and Mike Ramsay announced the launch of Qplay a little over a month ago. The service allows users to create personalized video streams called “Q’s” from various sources. Since the announcement, the app, service and TV adapter have only been available as an Early Adopter bundle for $49. Starting this week, the Qplay app is available for free for everyone (not including the TV adapter). The service has added video content from Reddit, College Humor, Funny or Die, The New York Times and Vanity Fair.  Continue reading TiVo Co-Founders Launch Qplay Web Video App and Service

A new Glassware app called Preview allows Google Glass users to view a movie’s trailer just by looking at a movie poster. After the app is manually installed, if a Glass wearer looks at a poster, the film’s preview will automatically play from YouTube. The app was created by Takahiro Horikawa, who debuted the software in January, and has been making minor fixes since then. The idea behind the app is to allow users to go to a movie theater, view trailers, and then decide which film to see. Continue reading Glassware App Plays Trailers When You Look at Movie Posters

BitTorrent is making efforts to appeal to Hollywood — and help generate legitimate revenue — by offering studios and artists the opportunity to sell and distribute their material in Bundles as a way to entice customers to buy the full content on iTunes or other similar services. BitTorrent Bundles has already teamed up with Lady Gaga, Madonna and Vice Media to launch promotional content including photos, trailers, videos, songs and other extras. Continue reading BitTorrent Offers Hollywood Bundle Options for Promo Content

Amazon Studios is releasing its second batch of original pilots, all vying for the opportunity to become a series to be made available on Amazon’s Instant Video service. Viewers are encouraged to stream the 10 pilots at AmazonOriginals.com, write reviews and rate each show. Feedback will help the studio determine whether or not to commission a full season. The current batch includes five shows for children and five geared toward adults from the likes of Chris Carter, Roman Coppola and Jill Soloway. Continue reading Amazon Launches its Second Pilot Season with 10 New Shows