Publishers have gravitated to sponsored content — stories, videos and podcasts that mimic journalistic content — to cope with rapidly changing online advertising. The Atlantic, Slate and The New York Times are among the publications that count sponsored content as a significant portion of their revenue. Companies such as Vice and BuzzFeed have created businesses centered on focused content. But the definition of sponsored content is shifting as viewers move from news sites towards Facebook and other social media platforms. Continue reading How Sponsored Content Transforms as It Moves to Facebook

As Meerkat and Periscope battle for the lead in live broadcasting via smartphones, Periscope is rolling out a version 10.4 update to make it easier for users to sign up. No longer requiring a Twitter account, users can now use the streaming app by simply entering a phone number. However, Periscope still recommends that Twitter users sign up for the app through its microblogging service since it is easier to identify other interesting users to follow. The update also makes it easier to reply to comments during a broadcast. Continue reading Periscope Update Allows Users to Sign Up with Phone Number

Technology trade groups — including TechNet, the Internet Association, the Information Technology Industry Council, and the Computer and Communications Industry Association — have joined the Reform Government Surveillance group in support of the USA FREEDOM Act. The bill intends to limit federal government bulk surveillance programs in an effort to protect privacy while still addressing national security. The consortium supports more transparency and a change to the collection of bulk data. Continue reading Tech Groups Express Their Support for the USA FREEDOM Act

Cellular company T-Mobile announced last week that it has added 14 new streaming services that will not count towards its customers’ data caps. Google Play Music and other specialty music services are now part of the Music Freedom program, but the deal raises questions about T-Mobile’s role in net neutrality. The FCC also told the company that it needs to be more transparent about throttled Internet speeds for customers who have exceeded their data allowance. Continue reading T-Mobile Adds Music Streaming, Stops Hiding Slower Speeds

Social network Twitter filed a lawsuit against the U.S. government on Tuesday, seeking to bring more transparency to government surveillance. Twitter wants the government to ease restrictions on what tech companies can publicly disclose about the government’s national security-related requests for user data. The company alleges that these restrictions violate the company’s First Amendment rights. This is the latest in a series of battles over online national surveillance. Continue reading Twitter Sues U.S. Government Over Surveillance Disclosures

Instead of tracking consumers’ personal data without their consent, a few companies are beginning to experiement with a new model of paying people directly for permission to track activity on their social media accounts and their credit cards. Datacoup, for example, pays consumers $8 a month for access to their personal data. For $100 a month, participants in ZQ Intelligence’s program agree to be tracked on their devices and answer questions about their consumer behavior. Continue reading Startups Are Paying Consumers for Permission to Track Data

Tech companies of all sizes are urging the Federal Communications Commission to enforce net neutrality by reclassifying the Internet as Title II. This reclassification would mean that Internet providers would have to abide by the same laws as public utilities and there would be no Internet “fast lanes.” Representatives from Kickstarter, Spotify, Vimeo and others met with the FCC to discuss the issue last week. Netflix also submitted a filing to the FCC about the proposed net neutrality laws. Continue reading Tech Companies Argue the Internet Should Be a Public Utility

Netflix and other entertainment companies have started paying Internet providers for faster service, a concept that some believe will adversely affect competition. In order to discover whether the consumers are getting the speed and quality of service that has been promised, the FCC has opened an investigation. The agency begins this process just as it decides whether it actually holds jurisdiction over their businesses as no laws give the FCC the power to enforce Net neutrality. Continue reading FCC Investigates the Speed and Quality of Internet Service

The Federal Trade Commission released a report urging Congress to require data brokers to be more transparent. Data brokers collect information on nearly all U.S consumers, typically without their knowledge, and create profiles based on online purchases, public records, and online tracking cookies. The FTC recommends creating one Internet site where each company explains their purpose and method of data collection and gives consumers a chance to opt out. Continue reading FTC Report Exposes Depth of Data Broker Info on Consumers

YouTube’s new CEO Susan Wojcicki is changing the way YouTube both sells its stars and sells advertising. To increase recognition of YouTube stars, some established YouTube talent will be featured in traditional television commercials, billboards, and ads in national magazines. The company is also selling packages of its top content across 14 video categories to advertisers. These “Google Preferred” packages offer audience guarantees to advertisers who purchase in advance. Continue reading YouTube’s New Advertising Strategy Uses Traditional Methods

Spotify launched “Spotify for Artists” this week, a new website designed primarily for musicians and music managers. In an effort to quell industry critics, the site provides details regarding how the Spotify business model works, how the company calculates payouts for musicians, and how much the artists can expect to earn as the company expands. Spotify is also opening up its analytics for free, and has made e-commerce partnerships that incorporate merchandising. Continue reading Spotify Launches New Online Portal for Musicians and Managers

The Acxiom Corporation, a marketing technology firm based in Little Rock, Arkansas, announced on Wednesday a new website that will offer consumers a chance to view some of the data that the company has collected about them. While the site is a step toward addressing the government’s push for increased transparency from the data brokerage industry, critics believe it actually presents a rather sanitized look at data mining and marketing. Continue reading Transparency: Acxiom Shows Consumers What Data it Collects

On Tuesday, Facebook announced that it will now regularly publish blog postings about the algorithm that runs the display of posts on the home screen of its users. This is a reversal for Facebook, as it has previously kept its algorithms secret. This openness is an attempt to improve credibility among its users and businesses. The company is also debuting a new “Story Bumping” feature, which will push missed stories ahead of ones already read. Continue reading Facebook To Open Up on Changes to News Feed Algorithms

A group of app developers, consumer advocates and others are agreeing to test a voluntary code of conduct for data privacy for mobile apps. The code would set requirements for participating developers to release notices regarding whether their apps collect certain types of personal information or share user specific data with third party groups or data resellers. The Obama administration favors consumer privacy laws, but has yet to release additional details. Continue reading Code of Conduct to Disclose What Data Mobile Apps Collect

In its seventh Transparency Report, Google notes that the number of government requests to censor online content continues to grow. Additionally, it has received court orders to remove blog posts criticizing government officials. “From July to December 2012, we received 2,285 government requests to remove 24,179 pieces of content — an increase from the 1,811 requests to remove 18,070 pieces of content that we received during the first half of 2012,” explains Google. Continue reading Google Transparency Report: Increase in Global Requests