Google earned more than half of the $8.8 billion spent on global mobile Internet advertising in 2012, according to eMarketer’s first study on worldwide digital and mobile advertising. Google took in nearly one-third of all digital ad dollars spent worldwide. The market research firm notes that Google earned $4.61 billion in mobile Internet ads last year, three times its 2011 earnings. This year’s total mobile revenues are estimated to be up 92.1 percent to $8.85 billion. Continue reading Google Leads in Mobile Ad Revenue, Facebook on the Rise

The growing popularity of streaming services such as Netflix, Roku and Apple TV have led to older audiences becoming more comfortable with the on-demand approach to viewing traditional television content on devices other than their TV sets. As a result, producers of Web-based programming are hoping that inexpensive Internet talk shows will help with this online transition for new viewers as well as consumer-brand advertisers. Continue reading Talk Shows are Making the Transition to Mobile Programming

According to PricewaterhouseCoopers’ “Entertainment & Media Outlook 2013-2017” report, consumer spending on mobile Internet access will surpass spending on home broadband connections this year. Combined spending is projected to grow from $91 billion in 2012 to $153.3 billion in 2017. The report also predicts that 87 percent of the U.S. population (286.7 million people) will have mobile Internet devices within four years. Continue reading Mobile Net Spending to Exceed Home Broadband for First Time

The NPD Group has released its Q1 2013 figures for streaming video-on-demand and, not surprisingly, Netflix is still in the lead. However, more consumers are trying alternatives as Hulu Plus and Amazon Prime experienced gains. According to NPD’s VideoWatch VOD report, the number of viewers watching TV shows using SVOD services increased 34 percent, compared to Q1 2012. Netflix dominated at 90 percent, although 4 points lower than last year. Continue reading Q1 Report: Netflix Leads SVOD, But Viewers Trying Others

White House Press Secretary Jay Carney described President Obama’s newly proposed patent policy yesterday during the daily press briefing. The administration introduced a package of executive orders and recommended legislation that takes aim at patent trolls. Technology companies have expressed early support for measures that they hope will help curb the growing onslaught of lawsuits negatively affecting innovation. Continue reading Tech Companies Support Federal Move Against Patent Trolls

Goldman Sachs recently reported that TV ratings have dropped by 50 percent over the last ten years, “the sharpest pace on record.” Ratings in the coveted 18-to-49-year-old demographic fell by 17 percent last winter compared with the previous year. Since 2004, studies have suggested that TV viewing would be one of the first leisure activities to be impacted by the Internet. However, while TV remains the dominant medium, digital natives are also turning to new forms of entertainment. Continue reading Will Tumblr and Twitter Define the Future of Television?

Kickstarter announced yesterday that the crowdfunding service has reached a new milestone by launching more than 100,000 projects. Nearly 44 percent of the projects have been successfully funded by a total of $535 million. The top categories for launched projects include Film & Video, Music, Publishing, Art and Games. If its current funding rate continues, the service could raise its first billion as early as sometime this year. Continue reading New Milestone: 100,000 Projects Crowdfunded via Kickstarter

Google Chrome has the potential to follow mobile as a second significant disruption to computing. With Chrome, Google is making a move to dominate computing as an entry to a new app economy. Kevin C. Tofel, writing for GigaOM, suggests that within a year, many of us will be using a Chromebook — but not necessarily “Google-designed hardware; instead it will be on the Mac, Windows or Linux machine you have at that time.” Continue reading Disruption: Will Google Take Over the Desktop with Chrome?

Twitter is capitalizing on the growing trend of television viewers using social media while watching TV. Its new product called Twitter Amplify will allow marketers to match TV advertisements with Twitter commentary by viewers who are watching specific programming. Brands can then forward messages to selected Twitter users who have already watched the TV ads. The company offered a presentation on Twitter Amplify in New York yesterday. Continue reading Advertising: Twitter Amplify Will Target Social TV Viewers

Many companies plan to lower costs by encouraging employees to bring their own electronic devices to work. Gartner released a study that predicts the number of workers using mobile apps in the workplace will double by 2015. “BYOD strategies are the most radical change to the economics and the culture of client computing in business in decades,” claims David Willis, VP and analyst at Gartner. “The benefits of BYOD include creating new mobile workforce opportunities, increasing employee satisfaction, and reducing or avoiding costs.” Continue reading BYOD: Companies Encourage Employees to Bring Their Own

Online video has yet to match television in terms of viewership numbers, but it is gaining momentum. According to the Interactive Advertising Bureau, which released its findings at this week’s Digital Content NewFronts in New York, professionally produced online video reaches approximately 45 million U.S. viewers each month (roughly 19 percent of adults). Nielsen indicates that more than 95 percent of the U.S. population watches TV. Continue reading Digital NewFronts: IAB Report Says Online Video on the Rise

The text-driven model of e-commerce that emerged during the first 15 years of online shopping is giving way to a more visual model. Today, many consumers are more inclined to peruse high-resolution images of products posted by family, friends and online colleagues than read traditional product descriptions that appear as text. These same consumers will then often click through from the images to purchase products that sound and look the coolest. Continue reading Online Shopping Goes Visual: Hi-Res Images Replace Text

New data from analytics firm Flurry indicates that mobile app traffic is heavy during the middle of prime time television hours. On weekdays, from 7:00 p.m. to 9:00 p.m., more than 50 million U.S. consumers are using mobile apps, according to the research. While mobile app usage has exploded in the last two years, ratings for numerous prime time shows have fallen. However, shows with older audiences are maintaining viewers — and original online programming continues to grow. Continue reading Mobile App Traffic During Prime Time TV Hours on the Rise

According to new projections from DTVE publisher Informa Telecoms & Media, the number of 3D TV homes will jump from 13.5 million in 2012 to more than 100 million by 2017. Asia Pacific is expected to have the highest penetration with 49.6 million, while North America will follow with 33.2 million and Western Europe should see 18.3 million. The 112.7 million 3D homes projected by 2017 will represent 8 percent of global TV households. Continue reading Report Projects Spike in Global 3D TV Adoption by 2017

Microsoft’s Xbox 360 was once again the best-selling game console in March, marking its 27th consecutive month topping the sales charts, according to The NPD Group. Microsoft reports that 261,000 Xbox 360s were sold last month in the U.S., while spending on related hardware, software and accessories totaled $402 million. While the Xbox beat Nintendo’s Wii U and Sony’s PlayStation 3, hardware sales were down from the previous year. Continue reading Xbox 360 Tops Sales Charts for 27th Consecutive Month