Financial software giant Intuit is adding a customer-facing AI assistant to work with individuals and small businesses. Intuit Assist is being integrated across Intuit products starting with TurboTax and expanding to QuickBooks, Credit Karma and Mailchimp. Assist will be embedded across Intuit’s products via a common user interface, allowing customers to get personalized recommendations via contextual datasets. The generative AI assistant was built using Intuit’s Generative AI Operating System, a proprietary corporate model dubbed GenOS, launched in June. Intuit is working with OpenAI to accelerate GenAI app development on GenOS. Continue reading Intuit’s GenOS Spawns Its First Customer AI Product: ‘Assist’

PricewaterhouseCoopers U.S. will invest $1 billion to expand and scale its artificial intelligence capabilities over the next three years. The accounting giant will work with Microsoft and OpenAI to automate parts of its tax, audit and consulting services. In addition to scouting for AI software acquisitions, the investment will also fund training for its staff of 65,000 and recruitment of new talent. PwC predicts generative AI will “change business models and reinvent entire industries,” contributing up to $15.7 trillion to the global economy by 2030. Continue reading PwC’s $1 Billion Investment in AI Includes Microsoft, OpenAI

One team was crowned champion at Super Bowl 56, but all the advertisers were winners, with an average of 112.3 million total viewers tuning in across TV and streaming. Typically the most-watched television event in the U.S., the Super Bowl is an opportunity for deep-pocketed advertisers to make an impression on consumers. This year, the post-game spot talk was all about tech. Returning sponsors Amazon, E-Trade, T-Mobile and Verizon were joined by big game debutantes, including four crypto firms, Japanese e-commerce site Rakuten, Meta Platforms’ first national commercial for Meta Quest 2, and several electric vehicle ads. Continue reading Tech Spots Are the Talk of Super Bowl, from Crypto to Quest

Intuit is acquiring global newsletter and email marketing platform Mailchimp in a cash and stock deal valued at $12 billion. Intuit, which makes software products including TurboTax, says it plans to integrate Mailchimp with its QuickBooks accounting software to help small and medium-sized businesses acquire and retain customers, Intuit CEO Sasan Goodarzi said in a statement. Mailchimp has “a lot of customer data. We have all the purchase data,” Goodarzi told investors last week. The deal follows Intuit’s 2020 purchase of Credit Karma for $7.1 billion. Continue reading Intuit Purchasing Email Marketer Mailchimp in $12 Billion Deal

“Computers are like a bicycle for our minds,” Steve Jobs once said. “If that’s the case, then the cloud is a jetliner,” said Josh Rizzo, VP technology for Hula Post Production and moderator of SMPTE’s “Distributive Creativity” panel at NAB on the use of the cloud by the entertainment industry. Rizzo started off by making two overarching points: First, the entertainment industry is moving from expression to experience. Second, anything that can be built can be hacked, but the cloud is more secure than many options. Continue reading SMPTE Tech Summit at NAB: Distributive Creativity in the Cloud