Turner is working with Google TV to launch apps giving users who authenticate they are pay TV subscribers access to full-length episodes of TBS and TNT shows.
Turner is already doing this on the Web and through iPad and iPhone apps. The broadcaster confirmed it will offer the new apps, but did not say when they’d be available.
The next version of Google TV is expected in a few weeks. “The second iteration of the platform will be based on Android 3.1 (a.k.a. Honeycomb) and have access to the Android Market,” reports GigaOM. “Dedicated apps as well as authentication features could possibly convince other TV networks to embrace the platform as well, but it’s unclear how this would be received by consumers.”
Consumer interest in Google TV had been initially tepid but is showing some signs of improvement. Logitech, for example, was forced to drop the price of its Revue set-top box from $250 to $99 in July, but then the companion box to Google TV “made a brief appearance in Amazon’s list of the ten best-selling gadgets last month,” indicates the article.
Turner Broadcasting has begun airing a series of television commercials on TNT and TBS that lets viewers know they can watch TV episodes streamed online if they have a cable subscription.
The campaign is designed to educate consumers about the concept of TV Everywhere.
“Consumers have bought tens of millions of iPhones and iPads,” explains Steve Koonin, president of Turner Entertainment Networks. “Our vision is that TV Everywhere kind of becomes the consumer-enabling technology that allows them to unlock the potential of those devices.”
An instructional video is also posted on YouTube that goes into detail about how to download the app and login (for example, viewers should be aware that they will need to have their cable bill account number available during the process).
It is interesting to note that Nielsen is crediting the viewing in its ratings if the show is watched within three days of airing.
Microsoft plans to add at least 75 new stores in the next two-three years, part of an aggressive strategy to beef up its competition with Apple.
At the company’s Worldwide Partner Conference in Los Angeles on July 13, COO Kevin Turner said the plans also include international locations.
Microsoft currently operates 11 brick-and-mortar stores in the U.S., while Apple has more than 320 worldwide.
Executives at Microsoft have reportedly been debating the bold and potentially risky move, since most of the company’s stores are not making money and most of their products are also available at traditional retailers such as Best Buy.
The seattlepi.com post includes a U.S. map of planned store locations.