Google’s Chromecast, which wirelessly connects mobile devices and computers to television, is the latest potential challenge to pay TV. While it may not immediately disrupt the current business model, it offers a glimpse of Google’s vision to make the Internet a platform for TV. The TV industry has dealt with the disruption of Internet TV despite mounting pressure. However, media companies, broadcasters, pay TV providers and advertisers may need to redefine how they interact with one another. Continue reading Google Chromecast Could Be Challenge to Pay TV Providers

With the growing popularity of streaming video and original Web content, the Internet is becoming a place of disruption for the TV industry. Amidst other signs, one is significant: Nielsen ratings standards will begin to include online streaming audiences in their metrics in the coming fall. And another report from Ooyala suggests a very real change is on its way for the TV and ad industries. Continue reading Advertisers Set Their Sights on Transition to Online Video

In an assessment that might surprise some, Bloomberg writes that the still-in-development Apple wristwatch-style device may prove to be more profitable than the company’s rumored television set. The global watch industry is expected to generate more than $60 billion in sales this year. While that’s smaller than the revenue generated in the TV industry, gross margins on watches are about 60 percent, according to analysis. Continue reading Apple Wristwatch Device Could Be More Profitable Than TV