Video streaming tech company Roku has partnered with e-commerce platform Shopify to offer television viewers the ability to purchase products using their TV remotes. When a Roku Action Ad appears featuring a Shopify merchant, viewers can press OK on their Roku remote to get more information about the product and click to purchase directly from their TV. Consumers will be able to check out using Roku Pay. Roku explains Action Ads as “advertisements on Roku streaming devices that provide a down funnel action, such as sending users a text, scanning a QR code, or making a purchase.” Continue reading Roku Lets Customers Make Shopify Purchases with Remote

NBCUniversal unveiled four new ad formats that brands can use to reach Peacock Premium subscribers, including in-show shopping opportunities that leverage artificial intelligence. At its IAB NewFronts presentation, the company demonstrated Must ShopTV, which lets viewers buy products featured in Peacock content, such as the cookware and utensils featured in “Top Chef.” Peacock is working with KERV Interactive, which uses an algorithm trained to tag shoppable products with an onscreen QR code that viewers can snap on a mobile device to buy items using payment information saved to the Peacock app. Continue reading Peacock Introduces New Ad Formats Including ‘Must ShopTV’

Apple’s 2021 “Spring Loaded” product launch this week included a new iMac, an updated iPad Pro with 5G and the company’s M1 chip, an AirTag lost-device tracking device, a refreshed Apple TV 4K with a new remote, and a purple iPhone. Apple shares fell 2 percent after the event. Previous iPad Pros used A-series chips, that power the company’s iPhones; the M1 chip in the high-end iPad Pros are used in its Mac computers. The 12.9-inch iPad Pro also offers an improved USB-C connector for high-res monitors and faster camera downloads. Continue reading Apple’s First 2021 Product Launch Highlights Use of M1 Chip

LINE, known for its popular WhatsApp-style mobile messaging platform, has released a $125 smart speaker in Japan named Clova Wave, beating Amazon and Google to market. LINE has more than 220 million messaging users in the region. The company first announced the speaker device at a conference in June, after unveiling its new digital assistant, Clova. LINE also earlier announced a smart speaker called Champ, based on the LINE Friends characters, but no release date was revealed. LINE is a subsidiary of Naver Corp., South Korea’s largest web operator and search portal. Continue reading LINE’s New Clova Wave Smart Speaker Is Available in Japan

Amazon unveiled its Video Skill API, a new tool set to help content creators turn virtual assistant Alexa into a sophisticated TV remote. With the API, Alexa can search for titles, actors or genres; play or pause media and adjust the volume. Developers can also create their own Alexa commands. It keeps track of enabled services, which means the user won’t need to specify a provider or device or add any extra commands. Alexa already controls Fire TV, but the Video Skill API now opens up those controls to any cable or satellite TV company. Continue reading New Amazon Video API Turns Alexa Into a Remote Control

Apple just came out with a new Apple TV remote with integrated Touch ID, which utilizes fingerprint sensors to authorize and block users. In addition to TV-centric capabilities, the new remote offers the ability to enter a channel without punching in a password and to allow authorized people to make iTunes purchases. What makes this TV remote truly different is its ability to control in-home electronics. Over the years, rumors have been rife that Apple’s end game for Apple TV was as a home automation hub. Continue reading Apple TV Remote Also Offers Features for Home Automation

With a new Apple TV expected later this summer, the company has revamped the design for the device’s remote control. While Apple has always pushed for minimalist design, its new remote control will supposedly have more features than the previous model, which has hardly changed since the debut of Apple TV back in 2007. According to sources, the new control, while still user-friendly, features two physical buttons, includes a touchpad and is slightly thicker than the device’s current design. Continue reading Apple Redesigns Minimalist Remote Control for New Apple TV