According to Bernstein Research senior analyst Todd Juenger, there has been an unprecedented drop in TV ratings during the summer and fall seasons, which can be attributed to a growing number of viewers opting for streaming services such as Netflix, Amazon and Hulu. Juenger suggests that traditional ad-supported TV viewing has declined over the last year by an average of 13 minutes per day, while Netflix viewers are spending 12 minutes more each day watching video content via the video service. Continue reading Netflix to Blame for Recent Decline in Traditional TV Ratings?

YouTube is now considered by many consumers to be the leading online resource for watching TV shows. According to research from Frank N. Magid Associates, which polled 2,400 people about online sources they use to watch shows, 38 percent of respondents pointed to YouTube. Netflix held second at 33 percent, followed by Hulu at 17 percent and Amazon Prime Instant Video at 14 percent. The study learned that the number of people who watch video online daily has increased 10 points to 32 percent in two years. Continue reading Growing Number of Viewers Turn to YouTube for TV and Movies