Max, the streaming service formerly known as HBO Max, has redesigned its homepage with features designed to foster personalization and help fight search fatigue. Last month Max rolled out “whole page optimization,” with added rows of personalized content across the entire homepage. Since that change went well, according to parent Warner Bros. Discovery, the company is doing more along those lines, emphasizing an algorithm-driven approach to content curation, similar to that used by Netflix. Viewing history and selection patterns now inform recommendations as to which shows, movies or content categories users might like. Continue reading Max Embraces Homepage Personalization After Positive Tests

Comscore announced this week it is rolling out comprehensive audience measurement and cross-platform video insights for YouTube traffic across desktop and mobile devices and connected TVs in the U.S. “This new capability enhances Comscore’s existing reporting for YouTube video traffic on desktop and mobile browsers, as well as in mobile apps,” the company explains. Comscore clients will now have access to Traffic Sharing in YouTube CTV measurement data, which includes viewership info about content distributed on YouTube to content creators. Data should help advertisers evaluate ad campaigns that incorporate YouTube. Continue reading Comscore Measures YouTube Audience Across Digital Devices

Netflix reported that its popular streaming service has added 8.05 million subscribers during Q2, a healthy gain from 5.89 million newcomers during the same period a year earlier. The streamer’s total of more than 277 million worldwide customers makes it by far the largest subscription service of its kind. Revenue climbed to $9.56 billion, a nearly 17 percent second quarter gain that outperformed its own projections. Subscriptions on the ad-supported tier grew 34 percent compared to Q1. Amidst upheaval in more traditional media environs, Netflix seems to be gliding along, closing Thursday with a market valuation of $277 billion. Continue reading Netflix Reports Q2 Subscriber Growth as Revenue Tops $9.5B

Fox Corporation’s ad-supported video-on-demand streaming service Tubi is launching in the United Kingdom with a content library of 20,000 movies and TV shows. With almost 80 million monthly active users, Tubi has grown quickly in the U.S. since its debut on the Nielsen Gauge just over a year ago and it is exporting the formula overseas. The new UK service will rely primarily on content from companies including Disney, Lionsgate, NBCUniversal and Sony Pictures Entertainment, as well Tubi Originals, arthouse fare and films from Bollywood and Nigeria, known as “Nollywood.” Continue reading Fox Streamer Tubi Seeks to Replicate its U.S. Success in UK

A federal jury in Las Vegas has convicted five men for illegal streaming operations perpetrated through a company called Jetflicks, which generated millions of dollars in subscription revenue while causing “substantial harm to television program copyright owners,” according to the Department of Justice. Jetflicks, which charged customers $9.99 per month, had a catalog that included “hundreds of thousands” of copyrighted TV episodes, larger than the combined offerings of Netflix, Hulu, Vudu and Amazon Prime, prosecutors said, explaining the outfit “used sophisticated computer scripts and software to scour pirate websites for illegal copies of television episodes.” Continue reading DOJ Scores Criminal Conviction Against Operators of Jetflicks

Netflix announced it is launching a “digital theme park” in early access on the Roblox online gaming platform. Web-based universe “Netflix Nextworld” will feature mini-games, easter eggs, watch parties, user-generated content and more “in 3D interactive spaces” based on characters and content from popular Netflix franchises such as “Stranger Things,” “One Piece,” “Cobra Kai” and the “Rebel Moon” movies. There will also be an activity based on the upcoming animated series, “Jurassic World: Chaos Theory.” Users will be able to collect objects and wearables from the shows and movies to post in their Fan Pods, which can be shared online with friends. Continue reading Netflix Teams with Roblox in Creation of ‘Digital Theme Park’

Disney and Warner Bros. Discovery announced that a new triple-play streaming bundle that includes popular services Disney+, Hulu and Max will launch this summer in the U.S. with both ad-supported and ad-free plans. “On the heels of the very successful launch of Hulu on Disney+, this new bundle with Max will offer subscribers even more choice and value,” said Joe Earley, president of direct to consumer for Disney Entertainment. While no specific pricing has been revealed, the release promises that “additional details regarding the bundle offer will be shared in the coming months.” Continue reading Disney+, Hulu, Max: Streaming Bundle Coming This Summer

Sony’s new line of Bravia televisions focuses on MiniLED display tech with the high-end Bravia 9. There is also the OLED-based Bravia 8, and the company is keeping 2023’s A95L QD-OLED in the mix. But the spotlight is in the LED backlighting system that Sony has spent several years refining, XR Backlight Master Drive, which can assert precise control over each pixel. Sony says the technology is comparable to the underpinnings of its professional mastering monitors. The XR Backlight Master Drive system allocates LED resources using purpose-built silicon created by Sony for its MiniLED TVs. Continue reading Sony Rolls Out Brighter, Better-Sounding Bravia TVs for 2024

Amazon Web Services has launched a new cloud computing service called AWS Deadline Cloud that allows customers to set up, deploy, and scale rendering projects in what the company says is mere “minutes,” improving efficiency by facilitating parallel rendering pipelines. “With Deadline Cloud, customers creating computer graphics, visual effects, or innovating their pipelines to incorporate artificial intelligence-generated visuals can build a cloud-based render farm — aggregated compute — that scales from zero to thousands of compute instances for peak demand, without needing to manage their own infrastructure,” according to AWS. Continue reading AWS Deadline Cloud Service Scales Up Instant Render Farms

A 2024 Digital Media Trends study by Deloitte says media and entertainment companies “should be thinking more about the world ahead than the one they’re being forced to leave behind,” a suggestion underscored by the fact that 60 percent of Gen Zs surveyed prefer watching user-generated content on social platforms to programming offered by streaming services “because they don’t have to spend time searching for what to watch.” Both Gen Zs and Millennials also believe they get better recommendations from social media than the commercial platforms (54 percent). Continue reading Gen Z, Millennials Prefer Social Videos to Streaming Services

In 2023, U.S. audiences streamed the equivalent of 21 million years of video, according to Nielsen, which says that’s a record, surpassing by 21 percent the 17 million years’ worth of video streamed in 2022. Apple TV+’s “Ted Lasso” was the most streamed original, while “Suits” was the most-streamed show in a single year. Its 57.7 billion viewing minutes on Netflix and Peacock surpassed “The Office,” which generated 57.1 billion viewing minutes on Netflix in 2020. According to Nielsen’s Gracenote, “audiences had 90 different streaming services to choose from at the end of last year, up from 51 at the start of 2020.” Continue reading Nielsen: 21 Million Years Worth of Video Was Streamed in 2023

Hulu has revised its Terms of Service in an effort to ban password sharing amongst friends and family members outside of a subscriber’s primary personal residence. Hulu has been announcing via email that subscribers will have until March 14 to comply. According to the revised Terms of Service: “If we determine, in our sole discretion, that you have violated this Agreement, we may limit or terminate access to the Service and/or take any other steps as permitted by this Agreement.” The move by Hulu follows what has been reported as a successful crackdown on password sharing by Netflix in addition to a record number of subscribers in the fourth quarter. Continue reading Hulu Is Joining Netflix in Cracking Down on Password Sharing

Netflix added 13.1 million subscribers in Q4 2023, its biggest gain in a year-end quarter, and the streamer continues to try to broaden its demographic reach by investing in new content, including a new deal for live WWE wrestling matches. The expansion into live-streaming provides an opportunity to draw regular, appointment viewers, something advertisers like. “No entertainment company has ever tried to program at this scale, and for so many tastes and cultures,” Netflix wrote in a shareholder letter that says it plans to spend up to $17 billion on content in 2024. Continue reading Netflix Adds WWE, Touts 12.5 Percent Revenue Growth in Q4

After announcing in 2020 plans to launch a movie and TV show rental marketplace, media streaming platform Plex is finally taking the plunge. Following what has been described as “false starts,” including delays due to COVID-19, news broke at CES 2024 that the company will go public with its rental offering in February. The streaming media software maker has confirmed it will enter the TVOD (transactional video on demand) market to augment the ad-supported streaming that is its primary revenue source. Plex reportedly has “most studios” onboard, though it has yet to specify which ones. Continue reading FAST Platform Plex to Roll Out Movie, TV Rentals Next Month

Apple’s Vision Pro launches February 2 with pre-orders starting today. The mixed reality headset will have more than 150 3D movies available at launch, including content from Disney+ and Amazon Prime Video, as well as “immersive originals,” Apple says. While the company is positioning the $3,500 headset as “the ultimate entertainment device,” touting mind-blowing specs and a transformative experience, gaming currently drives an estimated 30 percent of immersive hardware revenue and non-gaming entertainment accounts for only 8 to 13 percent. Apple’s announcement focuses more on TV, movies, and sports than the Apple Arcade game hub. Continue reading Apple Pushes Immersive Entertainment for Vision Pro Headset