Viacom’s MTV is testing a new promotional approach by livestreaming its new true-crime docu-series, “Unlocking The Truth” on Facebook Live and YouTube at the same time the show debuts on cable TV this evening at 11:00 pm. Additionally, replays of the premiere will be made available on both platforms after the premiere airs. “But sorry, cord-cutters: Only the premiere of the eight-episode series will be available free without a pay-TV subscription,” notes Variety. The digital simulcast is “a different spin on the free sampling strategy TV networks have long used to gin up interest in a program.” Continue reading MTV to Simulcast Series Premiere on Facebook and YouTube

As part of its social media push for the upcoming series “Scream,” based on the popular horror film franchise, MTV has created an interactive online game. In a unique promotional campaign, “Choose Your Own Murder” invites participants to enter their own horror movie scenario and try to escape a killer. Users are given options as the story unfolds and brief time limits to quickly make decisions that steer the action. Once murdered, users then have the option of playing the game again or sharing via social media. The series is slated to debut June 30. Continue reading MTV Launches Interactive Online Game to Promote ‘Scream’

On February 25, ABC will air an episode of “Modern Family” called “Connection Lost” that addresses how parents attempt to communicate with their disinterested children via technology. The production marks a first in that it was shot almost exclusively on mobile devices, including Apple’s iPhone 6 and iPad Air 2. During the episode, the TV screen will often resemble character Claire Dunphy’s MacBook screen featuring a mock-up of Apple’s OS X Yosemite (the show was produced in October when Yosemite was still in beta). Continue reading ABC to Broadcast Sitcom Episode Shot on iPhones and iPads

Online streaming continues to make headlines — from notable CES announcements (including upcoming HDR support from Netflix) to Golden Globe wins for “Transparent” and “House of Cards.” In the wake of Amazon unveiling its full lineup for the next pilot season and Netflix revealing a planned reboot for cult comedy “Wet Hot American Summer,” it looks like Woody Allen fans may also have a reason to celebrate. The iconic writer, director and performer has been tapped to create his first series, which will premiere exclusively on Prime Instant Video. Continue reading Amazon Studios Orders Full Season of First Woody Allen Series

“Powers,” a scripted series based on a comic book, won’t make its debut on TV, but on Sony’s PlayStation gaming console. PlayStation consoles have long offered video streaming apps, but this is the first time that Sony has created an original scripted series for the gaming system. Sony is hoping that the series will encourage more people to buy the $50 PlayStation Plus membership, which include access to “Powers” along with free games and online storage. Continue reading Sony to Launch First Scripted Series for PlayStation Console

Ellen DeGeneres is launching Ellentube, a website and app that will screen exclusive content from her popular daytime television program. The TV personality already runs one of the largest YouTube channels focused on television content. Now, along with executive producers Mary Connelly, Ed Glavin and Andy Lassner, DeGeneres has created Ellentube for interactive use. Fans will be able to upload videos, the best of which will be deemed suitable for a showcase on her daily program. Continue reading Ellen DeGeneres Goes Interactive with Ellentube App and Site

Quora, the community-powered question-and-answer site, is becoming one of the latest online spaces for Hollywood to find ideas. Emmy Award-winning producer Josh C. Kline optioned an idea on Quora, in which a dystopian U.S. spirals into a second Civil War. Kline is in the process of pitching a TV show inspired by the Quora response, written by retired U.S. Marine Sergeant Jon Davis. The Quora company has no plans to profit from any talent discovery on its site. Continue reading Producer Pitches a TV Series Based on Quora Q&A Response

The CNNgo app for tablets and desktops may just be what the future of television will look like. The app opens automatically to a live feed of the current show airing on CNN, and along the bottom, viewers can browse video, text, tweets, and photos related to the live programming. Another menu shows segments about different topics from the past couple of hours or days. The app abandons the traditional linear and often problematic model of consuming television news. Continue reading CNN App Combines VOD and Live TV on One Second Screen

RightThisMinute, a TV show that focuses solely on online videos, has become the number one syndicated new show in the U.S. The show airs on HLN and local channels, with two million viewers per half-hour episode. Because the show consists only of online videos, rather than hiring writers, the producers and talent search for featured videos. The popularity of the show highlights a shift that makes the second screen — featuring content from YouTube, Hulu and Netflix — our first screen. Continue reading TV Show Highlighting Popular Online Videos Tops Syndication

YouTube is teaming up with DreamWorks Animation to produce its first daily program. The new short program, “YouTube Nation,” will be available on the YouTube Spotlight page. The show will highlight the most exciting content and creators on YouTube. This will give channels and videos an opportunity to grow and build a loyal audience. DreamWorks will be responsible for production of the show, while YouTube will oversee sales and marketing. Continue reading YouTube Nation: DreamWorks Produces Daily Highlight Show