We recently reported that Facebook is getting ready to launch autoplay video ads, which will appear in users’ news feeds two to three times per day. The social giant has a clever plan to help ensure the ads are worth watching and possibly minimize the inevitable backlash of such a move. Facebook has developed a prescreening process it hopes will lead to users actually enjoying the video ads and possibly sharing them with friends. The first ads to use the platform are expected to come from Hollywood movie studios. Continue reading Movie Studios to Advertise via Facebook’s New Video Ad Model

Comcast added 18 popular TV networks yesterday to its roster of live streaming options via Xfinity TV Go. The app now offers more than 50 live channels and 25,000 on demand choices. The new additions include A&E, Bravo, Cooking Channel, DIY Network, E!, Food Network, HGTV, HISTORY, mun2, Oxygen, Sprout, STARZ, Syfy, TBS, TNT, Travel Channel, truTV and USA Network. Comcast’s Xfinity TV Go app began offering live streaming television for the first time last November. Continue reading Comcast Adds 18 Popular Networks to Live Streaming Roster

The long-running legal battle between Viacom and Google over YouTube has been resolved. Viacom has been suing Google since 2007, arguing that the online video site violated copyrights. The two companies announced yesterday that they have settled out of court. Specific terms of the settlement were not disclosed, but people familiar with the matter suggest that both sides are now free to explore potential business partnerships, including the possibility of collaboration on advertising technology. Continue reading Viacom and Google Resolve Copyright Litigation Over YouTube

IP video startup Layer3 TV announced that it has raised $21 million in Series A funding. The company, staffed by cable industry veterans, describes itself as “a next-generation cable provider” combining “the best of television, social media, and digital life.” Executives include CEO Jeff Binder (founder of VOD company Broadbus Technologies), CTO David Fellows (formerly of Comcast and AT&T Broadband), and Chuck Hasek as head of video technology (formerly principal architect of video systems at Time Warner Cable). Continue reading Notable Cable Industry Vets Raise $21 Million for Layer3 TV

The long-rumored Amazon set-top box, an expected rival to Roku and Apple TV, is reportedly going to be produced by Lab126 and take the form of a dongle or stick similar to Google’s Chromecast. Amazon’s device could also compete with game consoles such as the Xbox and PlayStation, as it is expected to support streaming for full PC game titles. Streaming games could provide Amazon with a competitive advantage over rivals in the STB space and, if bundled as an Amazon Prime member benefit, could help justify its subscription cost increase. Continue reading Amazon STB Expected to Be a Dongle That Also Streams Games

Facebook announced that its autoplay video advertisements will be called Premium Video Ads. Beginning in late April, the marketing tool will deliver 15-second video clips into users’ feeds that will play automatically. According to a Facebook rep, the social media giant wants “to create a captive, but not interruptive experience.” Similar to videos on Instagram, the ads are activated when scrolled over, but audio does not play unless a user clicks on the ad. Facebook will test every video prior to approving them. Continue reading Facebook Plans to Roll Out its Premium Video Ads Next Month

Prime Focus Technologies (PFT) has agreed to acquire DAX in a deal valued at nearly $12.5 million. PFT is known for CLEAR, its cloud-based content and workflow management platform, while Culver City-based DAX develops media asset management applications and cloud-based production software, including the Emmy-winning Digital Dailies. DAX is actively engaged in the ETC’s Cloud Project, sharing both expertise and development resources. Continue reading Prime Focus Technologies to Acquire DAX in $12.5 Million Deal

Google has acquired Green Throttle Games’ Atlas controller and Arena app-maker in a move that could point to new gaming features for its long rumored set-top box. Green Throttle’s Bluetooth Atlas controller and Android Arena app essentially allow users to transform tablets or smartphones into game consoles. As part of the deal, two of the three co-founders, Matt Crowley and Karl Townsend, will be joining Google. The third co-founder, Charles Huang (“Guitar Hero”) is reportedly keeping the rights to the Green Throttle business. Continue reading Google Buys Green Throttle’s Atlas Controller and Arena App

During April’s NAB Show in Las Vegas, Japanese broadcaster NHK plans to demonstrate the latest version of its Super Hi-Vision 8K system, including the wireless transmission of 8K content over a single 6 MHz television channel. The broadcaster will also present the results of recent single-channel, over-the-air 8K test broadcasts performed in Japan. NHK has been promoting the move to 8K Ultra HD, which offers 16 times more resolution than current HD. Continue reading NHK to Demo 8K Transmission Over Single TV Channel at NAB

Journalist and ETCentric community member Adrian Pennington published a story last week regarding the need for global UHD standards, which included comments by Pixel Power CTO Nick Wright. “The staggered introduction of Ultra HD 4K production, distribution and display equipment risks fragmenting the market, adding unnecessary cost and yet again ending any chance of fielding a single, worldwide television standard,” writes Adrian. “The issue is causing concern among many manufacturers.” Continue reading CE Manufacturers Concerned Over Lack of Global 4K Standards

ETCentric member and contributor Adrian Pennington recently posted an interesting perspective on the direction of visual effects in TV production, including an interview with Adobe’s Steve Forde. “While the feature film visual effects business is in flux, the TV VFX business is thriving by delivering creativity to tight timescales on a budget,” writes Adrian. “Indeed the future of all VFX production could be modeled on the workflows built to support CGI-intensive series like ‘Game of Thrones’ and ‘Doctor Who.'” Continue reading Will the Future of Visual Effects be Modeled on TV Production?

Legendary musician Neil Young, the featured speaker on the eve of South by Southwest Music, introduced PonoMusic, his new high resolution audio ecosystem, to a capacity crowd in Austin, Texas. Only four hours earlier, he launched a Kickstarter crowdfunding campaign, which raised more than 50 percent of its fundraising goal before he appeared onstage. The mission of PonoMusic is to bring the highest-quality music to discerning consumers who want to experience music the way the artists intended. Continue reading SXSW: Neil Young Launches Kickstarter Campaign for PonoMusic

Cartoon Network plans to launch a “micro-network” later this year that will feature 15-second content bites that only play through a smartphone app. The purpose of these videos, polls, games and trivia is to deliver device-specific content. Unlike the current Watch Cartoon Network app, which requires a cable subscription, Cartoon Network Anything will be accessible to everyone. The short form content will be updated regularly to match consumers’ reduced attention span common during smartphone use. Continue reading Cartoon Network Anything App to Experiment with Micro-Content

Digital magazine platform Flipboard has acquired rival app Zite from CNN for an undisclosed amount. Flipboard, a popular cross-platform news reader app, is expected to launch custom magazines linked to a number of CNN shows. It also announced a new advertising partnership with CNN to help monetize combined coverage. CNN bought Zite in 2011 for a rumored $20 million. Flipboard, which generates 2.5 billion page views per month, launched on iOS in 2010 and landed on Android in 2012. Continue reading News Reader Flipboard Strikes Deal with CNN to Acquire Zite

TV startup Aereo has temporarily shut down its service in Denver and Salt Lake City. The U.S. Court of Appeals for the Tenth Circuit refused to overturn a preliminary injunction granted by a Utah District Court judge that prohibits Aereo from operating in Colorado, Montana, New Mexico, Oklahoma, Utah and Wyoming. Aereo is issuing full refunds for this month to customers in the two cities. Despite the setback, Aereo continues its expansion with a recent launch in Austin, Texas one week before the SXSW conference. Continue reading Aereo: Internet TV Service on Hold in Denver and Salt Lake City