Premium cable network Showtime has begun syncing interactive elements for its shows directly onto LG’s smart TVs using Web-based technology. This service is unique in that there are no extraneous downloads or devices. Although not all Showtime viewers own the compatible technology for interactive TV, this will likely change in the future as more TV manufacturers adopt the standard HTML5 and JavaScript technologies used by LG’s LivePlus service. Continue reading Showtime Network Syncing Interactive Content on LG Smart TVs

In a major victory for the Motion Picture Association of America and its member studios, a Florida federal judge has ruled that Hotfile is liable for copyright infringement. According to the MPAA, the decision marks the first time a U.S. court has ruled against a cyberlocker regarding copyright infringement. Hotfile is one of the most popular cyberlockers and of the largest scale, but its claims of safe harbor from copyright liability and no indirect liability of its users failed. Continue reading MPAA Wins Lawsuit Against Hotfile for Copyright Violations

Verizon Communications is reportedly in talks with Vodafone Group to pay as much as $130 billion for Vodafone’s 45 percent stake in Verizon Wireless. The deal, which could be completed within a week, would be the second-largest acquisition on record and could possibly lead to a new round of mergers across the global telecom industry. According to people familiar with the matter, Verizon has scheduled a board meeting to discuss the deal. Continue reading Verizon-Vodafone Deal Could Potentially Upend Telecom Market

Twitter has acquired social TV tracking service Trendrr in a deal that further consolidates the social TV monitoring market. Twitter purchased social analytics firm Bluefin Labs earlier this year, while Nielsen picked up SocialGuide. Trendrr, which was developed by digital agency Wiredset and first launched in 2007, will not be signing any new social analytics contracts and its curation product will likely be fully folded into Twitter’s offerings. Financial terms of the deal were not disclosed. Continue reading Twitter Boosts its Social TV Arsenal with Trendrr Acquisition

Ericsson has published its latest consumer insight summary report, “TV and Media: Identifying the Needs of Tomorrow’s Video Consumers.” The ConsumerLab surveyed more than 17,000 people worldwide and, not surprisingly, learned that an increasing number of viewers are turning to mobile devices for TV and video. The report suggests that service providers have an opportunity to create new aggregate services that will help alleviate the complexity for users that has resulted from abundance of choice. Continue reading New Ericsson Report Examines Consumer Video and TV Habits

I recently spent an hour with Richard Raddon, co-founder of ZEFR (formerly MovieClips), a Venice, California company that is “connecting fans and franchises for the good of all.” MovieClips was co-founded by Raddon and Zach James about three years ago. The company developed proprietary technology that allowed them to identify content on YouTube. When MovieClips became ZEFR, it shifted its focus to help studios, sports, TV and music videos collect and monetize postings on YouTube. Continue reading ZEFR Helps Content Creators Reach Their Hidden Audience

Actor Kevin Spacey’s recent MacTaggart lecture at the Guardian Edinburgh International Television Festival is generating a great deal of media buzz while it is busy making the rounds in the tech and TV industries. During his speech, the Academy Award winner discusses how Netflix and other companies are disrupting the traditional network and cable TV models. Spacey suggests that viewers want more control and that adopting a new distribution model could actually help curb piracy. Continue reading Spacey Recommends TV Industry Give Viewers More Control

French video game developer Ubisoft is pushing for a more interactive television experience, one in which viewers have more control over what happens, similar to the control players have with games. As a new generation of game consoles get ready to hit the market, Ubisoft CEO Yves Guillemot hopes to join forces with Hollywood to help make this happen. Game developers say consumers have a growing appetite for new entertainment experiences. Continue reading Ubisoft CEO Envisions New Wave of Interactive Entertainment

A recent study from IPG Media Lab and digital advertiser YuMe indicates that consumers remember ads better after viewing them on tablets as compared to smartphones, PCs or TVs. The study suggests that the improved ad recall is because viewers tend to watch videos on tablets when they’re at home and they do not multitask the way they do when watching TV. In an unrelated poll of ad execs, IAB found that a majority plan to shift their budgets from TV to digital video ads. Continue reading TV Advertising Feels the Heat of Video Ads on Mobile Devices

Twitter may be responsible for increasing viewership of live broadcast events. The company contends that significant Twitter activity drives buzz, which increases viewership. MTV’s recent Video Music Awards drew 10.1 million viewers, while more than 300,000 tweets per minute were recorded during the Miley Cyrus performance alone. While Facebook also generates social chatter about TV broadcasts, it does not always reach people as the show airs. Continue reading Twitter May Be Increasing Viewership for Live TV Broadcasts

The Airbnb travel accommodations website teamed with ad agency Mullen San Francisco to launch a new experiment in Vine marketing this past week. The “Hollywood & Vines” campaign will result in a short film composed of six-second Vine videos submitted by consumers. Shooting days ran August 22-25, with assigned shots posted hourly. “If your Vine is selected it will be featured on the Sundance Channel and you’ll receive a $100 Airbnb coupon,” explains the campaign’s site. Continue reading Vine Marketing: Airbnb Launches Video Crowdsourcing Campaign

Sources indicate that Samsung plans to unveil its long-awaited smartwatch device on September 4th at events in Berlin and New York. The Galaxy Gear is expected to feature an OLED with a 320×320 resolution, measuring about 2.5 inches, in addition to a dual-core processor, speakers, camera and support for NFC and Bluetooth. The Android device is expected to compete with similar upcoming products from companies including Apple, Microsoft and Sony. Continue reading Galaxy Gear: New Samsung Smartwatch to Debut Next Week

Apple plans to launch iTunes Radio next month along with brand partners including McDonald’s, Nissan, Pepsi, Procter and Gamble, and possibly others. Apple’s new offering plans to compete with current streaming radio services such as Pandora. While the launch partners will benefit from exclusivity until the end of 2013, iTunes Radio will later be available to other advertisers. Apple also hopes to generate revenue by providing users with the option to purchase songs played via the service. Continue reading Apple Outlines Advertising Strategy for iTunes Radio Partners

The Mobile High-Definition Link (MHL) standard for connecting smartphones and tablets to HDTVs and other home entertainment products will receive an upgrade allowing support for 4K video. MHL currently supports up to 1080p, but the need for 4K resolution will increase as more 4K TVs are sold. The backward compatible MHL 3.0 will also support simultaneous data and video feeds and provide power to charge the mobile device. Continue reading Share 4K Video Through Your Phone or Tablet with MHL 3.0

Music video company Vevo, a joint venture between Sony Music Entertainment and Universal Music Group, is making the transition from YouTube to television in an approach intended to generate revenue for the companies that create the videos. Vevo will deliver on-demand music videos and launch a channel of original programming via Apple TV set-top boxes and Samsung TVs. While the Samsung launch is likely a few weeks away, Apple could launch its Vevo Apple TV app this week. Continue reading Vevo Returning Music Videos to Television with New Channels