NBCUniversal hopes to reach the under-35-year-olds with its new comedy subscription service. The streaming service would likely include episodes of NBC shows such as “The Tonight Show” starring Jimmy Fallon and “Saturday Night Live,” in addition to exclusive original content. NBCUniversal is developing this new product to regain some of its cord-cutting viewers who have abandoned pay TV for online streaming. Currently, some of the company’s content is available on YouTube. Continue reading NBCUniversal is Developing Comedy Video Subscription Service

Facebook and Twitter were used in compelling new ways during this year’s Academy Awards for advertising, live blogging and live streaming. Facebook reported an upswing of 21 million global users recording 58 million Oscar-related interactions. According to Nielsen, 13 million U.S. Twitter users watched the Oscar telecast, a 6.5 percent drop from the previous year. However, the show’s overall TV audience in the U.S. dropped by 16 percent, suggesting that the Twitter numbers can still be considered a victory for the social platform. Continue reading Oscars: While TV Viewing Declines, Social Media Scores Victory

Last year’s selfie by Ellen DeGeneres during the live Oscar telecast set a new Twitter record and launched 3 million retweets. Not surprisingly, yesterday’s 87th Academy Awards had an impressive social presence, from ABC live-streaming its backstage show on Facebook to news organizations live-blogging on assorted social networks and Facebook launching its new real-time Trending Oscars experience. According to Twitter, the most tweeted-about nominees and performers included Lady Gaga, Patricia Arquette, Alejandro Iñárritu and John Legend. Continue reading Academy Awards Have Strong Presence on Twitter and Facebook

As more people cut the cord and abandon their pay TV plans, Dish Network believes it can retain customers by offering a new remote control that promises to help people find what they want to watch. Startup Ray Enterprises is already working with Dish to make its advanced remote control compatible with Dish Network’s Hopper DVR. The $200 touchscreen remote includes search and recommendation features and the ability to control other devices connected to the TV. Continue reading Dish Has Plans to Offer a $200 Advanced Touchscreen Remote

During last week’s HPA Tech Retreat, the Hollywood Post Alliance announced that the organization has become The Hollywood Professional Alliance. The new name reflects the organization’s continuing role in helping to “lead the conversation on the impact of the changing face of content creation and media.” According to HPA President Leon Silverman, the mission “will remain the same: to serve as a hub, thought leadership center and communications engine for our industry as changes in the creative process continue to motivate new ways of working.” Continue reading HPA Name Change to Reflect the Dynamic Evolution of Post

Glass manufacturer Corning is developing a new material with the durability of Gorilla Glass and the scratch-resistance of sapphire. The company’s Gorilla Glass is featured on Apple’s iPhone and Samsung’s Galaxy smartphones. Last year however, Apple almost severed ties with Corning because it wanted to start using material that did not scratch as easily. When Apple’s plan fell through, Corning launched Project Phire with the goal of developing an extremely sturdy and scratch-resistant glass for CE devices. Continue reading Corning Designs Scratch-Resistant Gorilla Glass-Like Material

The Video Electronics Standards Association (VESA) has developed a new standard to enhance the resolution display of laptops and all-in-one PCs. VESA’s improvement to its Embedded DisplayPort (eDP) from version 1.4 to 1.4a will enable laptops and desktops to support images at a 7680 x 4320 resolution. As of now, 8K displays have only existed on high-end TVs but VESA anticipates the technology will be supported by computers, mobile phones and tablets in the coming years.  Continue reading New Standard Could Bring 8K to Laptops and Mobile Devices

Nielsen is developing a new metric for entertainment marketers that measures the social impact of a television commercial. The “tweets per impression” (TPI) measurement shows just how effective the impression of a commercial may have been by mapping the number of tweets about the commercial shortly after it airs. TPI provides entertainment marketers a way to make sure that they are getting the biggest bang for their buck. Studios, networks and advertisers are showing interest in the new metric. Continue reading Nielsen Develops Metric That Tracks ‘Tweets Per Impression’

HBO is expected to offer its Web-only subscription service this spring. According to Parks Associates, the move could have an impact on the pay TV business since 17 percent of homes with high-speed Internet indicate plans to subscribe to the OTT service. And while 88 million U.S. households currently have broadband, that percentage potentially represents nearly 15 million subscribers. Following a strong media reaction, Parks followed up by clarifying that the data is a measure of sentiment and placing numbers on potential cord cutters may be premature. Continue reading Parks Research Predicts Early Adopters of HBO Online Service

During CES, Dish announced its $20 per month, OTT subscription service that provides access to Adult Swim, Cartoon Network, CNN, Disney Channel, ESPN, Food Network, HGTV, TBS, TNT, and YouTube videos from Maker Studios. Sling TV could finally help position the enormously popular YouTube content at the same advertising value as television. Advertisers would be able to reach the younger demographic that increasingly watches less television, while multi-channel networks like Maker Studios may grow in value. Continue reading Sling TV Benefits Both Advertisers and Multi-Channel Networks

Twitch Interactive announced late last week that it now averages 100 million global viewers per month. The Amazon-owned site hosts live video broadcasts of gamers competing against each other and has been steadily growing in popularity (its current viewing numbers more than double last year’s figures). The announcement comes as Twitch faces an increasing number of competitors, including Dailymotion, GamingLive.tv, Valve and Google’s YouTube. Twitch generates its revenue through advertising and premium upgrades. Continue reading Twitch Commands Live Gaming with 100 Million Monthly Views

During Katy Perry’s halftime performance at this weekend’s Super Bowl, Delivery Agent’s ShopTV platform will enable viewers to purchase special merchandise via connected devices. Products (including a limited-edition Perry item) can be ordered through connected Samsung and LG TVs, shop-enabled tweets from brand partners, and mobile devices with the Shazam content-recognition app. Merchandise will also be available during and after the Super Bowl via the ShopTV app on Roku devices.

Continue reading Super Bowl Halftime Show Will Be Shoppable for the First Time

Google announced yesterday that it plans to deliver its Fiber Internet service with speeds of one gigabit per second (100 times faster than average U.S. broadband) to many of the neighborhoods in 18 cities of metro areas including Atlanta, Georgia; Charlotte and Raleigh-Durham, North Carolina; and Nashville, Tennessee. As with its initial three areas, the company will offer its one gigabit Internet service for $70 per month, while an Internet and TV package will cost $120-$130, depending on the location. Continue reading Google Continues Expansion of Ultrafast Fiber Internet Service

During a press event yesterday, Microsoft made a series of announcements regarding new features for its coming Windows 10 operating system including improvements to built-in apps for Windows Phone that involve mail, messaging, photos, maps and more. According to the company, Windows 10 also intends to enhance and integrate Xbox, PC and mobile gaming. Additionally, Microsoft introduced its HoloLens headset that will allow users to interact with holographic images for playing video games and building 3D models. Continue reading Microsoft Unveils Windows 10 OS Features and New Headset

To attract a new generation of young viewers, children’s television channel Nickelodeon is retooling its strategy to produce shows with the more media-savvy viewer in mind. This latest generation of kids has typically consumed more media on TV and YouTube by the age of 12 than their older brothers and sisters did, so re-runs of older content no longer keep them hooked. Nickelodeon is now filming outdoors, adding multi-episode plotlines, and adding fresh writing and acting talent. Continue reading Nickelodeon Shifts Direction to Draw Today’s Younger Viewers