Online video continues to rise in popularity and online video advertising rates are falling. Prices for ads on top-tier sites in 2012 last year were down by 10 percent from 2011, according to estimates from video-ad company BrightRoll. And of the 39 billion videos viewed online in December, only 23 percent carried video ads, according to comScore. While there’s room for ad growth, there may not be enough money to go around. Continue reading Not Enough Money to Go Around for Online Video Ads?

CBS is the latest to join networks including NBC, ABC and TBS with a free full-length streaming app for its TV content. With the new iOS app for Apple devices, viewers can watch their favorite programming such as “NCIS” and “How I Met Your Mother” eight days after episodes premiere on TV, all in HD. Available now for the iPhone, iPad and iPod touch, the free app also includes second screen features. Continue reading CBS Launches Full Episode Streaming with Free iOS App

Redbox Instant by Verizon officially launched last week, opening to the public after a three-month-long closed beta test that drummed up interest from thousands of consumers, according to Redbox Instant CEO Shawn Strickland. He said the beta test period was a great learning opportunity for the company and the service, which offers subscribers access to 4,600 subscription titles and four DVD rentals for $8 a month. Continue reading Redbox Instant By Verizon Offers DVDs and Streaming

According to Neil Hunt, chief product officer for Netflix, the service is expecting to stream movies and television programs in 4K resolution within the next year or two. While playback of 4K, which delivers about four times the HD resolution of 1080p, requires compatible monitors (and could eat up a consumer’s monthly data cap), Netflix is preparing its proprietary Open Connect content delivery network to address issues involving larger bitrates. Continue reading Netflix Exec Says to Expect Streaming 4K in Year or Two

Comedian Ricky Gervais has negotiated a deal to create new original content for his own channel on YouTube. The deal is a co-production of Derek Productions and Channel Flip, which currently runs approximately 140 YouTube channels. Gervais has expressed excitement about creating the new content and plans to resurrect popular character David Brent form the BBC mockumentary “The Office.” Continue reading Ricky Gervais Produces New Content for YouTube Channel

A crowdsourced fundraising campaign to produce a film version of the popular 2004-2007 TV detective show “Veronica Mars” has set a new record for the fastest growing Kickstarter campaign, reaching the $1 million mark in just over four hours. In fact, the entire funding goal of $2 million was achieved in less than 10 hours (at press time, the project’s Kickstarter page listed a total of $3,306,914 from 50,094 backers). Continue reading Veronica Mars Project Sets New Record for Crowdfunding

NBCUniversal executive VP Lauren Zalaznick spoke at South by Southwest on Tuesday about big picture issues the television industry faces in meeting the evolving tastes and needs of today’s wired consumers. During the Q&A with former CEO of CBS Interactive Quincy Smith, Zalaznick spoke about TV Everywhere authentication services and the second-screen — two digital areas currently in her strategy sights. Continue reading NBCU Exec Discusses TV Everywhere and Second Screens

After the the $99 Android-powered TV game console Ouya attracted more than 63,000 Kickstarter backers last year, many independent game developers are creating games for the device, including mobile developers who want to make the jump to televisions. The system will ship to initial backers on March 28, ahead of the public launch in June, and many developers are preparing to see their games on TVs for the first time. Continue reading New Ouya Game Console Attracts Independent Developers

With the growing popularity of streaming video and original Web content, the Internet is becoming a place of disruption for the TV industry. Amidst other signs, one is significant: Nielsen ratings standards will begin to include online streaming audiences in their metrics in the coming fall. And another report from Ooyala suggests a very real change is on its way for the TV and ad industries. Continue reading Advertisers Set Their Sights on Transition to Online Video

Online streaming companies are beginning to pursue primetime programming. Amazon is producing original content now; Netflix is following its successful “House of Cards” with four more original programs; Microsoft is working on programming for the Xbox gaming console; while AOL, Sony and Twitter are all likely to follow in these footsteps. Will these companies change the way we watch TV? Continue reading Original Online Content: TV Pilots Finding New Audiences

Apple kicked off the mobile apps craze five years ago and the industry continues to gain momentum. App stores run by Apple and Google offer more than 700,000 apps each. Because of the growing range of choices, it is estimated that consumers spend an average of two hours per day with their apps. And they’re spending money on them, too. However, this may only be the beginning. Continue reading App Industry Continues to Boom, Five Years After it Began

As TV audiences increasingly turn to online options for content discovery and consumption, audience-measuring firms such as Nielsen have made necessary adjustments regarding cross-platform analysis. The potential of the new metrics will be tested with Disney’s new Unified initiative in which ABC, ABC Family and ESPN will start using Nielsen’s Online Campaign Ratings to sell their ad inventory. Continue reading ABC Unified: Disney to Use Nielsen Cross-Platform Metrics

In an assessment that might surprise some, Bloomberg writes that the still-in-development Apple wristwatch-style device may prove to be more profitable than the company’s rumored television set. The global watch industry is expected to generate more than $60 billion in sales this year. While that’s smaller than the revenue generated in the TV industry, gross margins on watches are about 60 percent, according to analysis. Continue reading Apple Wristwatch Device Could Be More Profitable Than TV

After being in development for about five years, video streaming service HitBliss is finally launching in beta this week. Aimed at users with more time than money, it offers viewers the chance to sit through targeted ads in exchange for virtual funds they can redeem to access new streaming movies and TV shows. The service is launching with content from The CW, Universal, Paramount, Starz Media and the Weinstein Company. Continue reading HitBliss Service Offers Free Streaming if You Watch Ads

FOX has announced a new syndication network that will allow second screen TV apps including Shazam, Viggle, ConnecTV and Dijit’s NextGuide to link with its sync-to-broadcast content, currently accessible via FOX NOW apps. The network will also allow FOX to syndicate content to smart TVs and service providers interested in enhancing audience engagement. Additional partners are expected to be announced soon. Continue reading FOX Launches Digital Syndication Network for App Partners