Hulu Plus in Japan plans to premiere an upcoming movie via its streaming site prior to the film’s theatrical release. “Sougen no isu (A Chair on the Plains)” will be available February 19th on Hulu, four days ahead of its launch in theaters. However, the film will only be available on the site during a three-hour window for the first 1,000 viewers. Those not quick enough to access the full-length stream will be able to watch trailers and clips. Continue reading Hulu Plus in Japan to Stream Film Before Theatrical Release

Zynga social game “FarmVille” is getting its own half-hour animated TV series. The news follows Rovio’s announcement that it plans to release short, animated episodes this spring based on its popular “Angry Birds” game characters. “Together, the shows will test whether addictive video games with thin plots can translate into enjoyable programming for children,” suggests Quartz. Continue reading Two Popular Video Games Announce Plans for Animated Shows

Computer-driven targeted TV advertising could allow advertisements to reach 18 percent more consumers than traditional television advertising, according to researchers at AT&T Labs. The study used viewing information from cable boxes to determine what demographics watch what shows, and at what times of day. The study then analyzed different advertising patterns for a car manufacturer and a retirement planning/investing firm. Continue reading Targeted TV Ad Model: Road to More Effective Advertising?

Traditional television viewing continues its decline, according to new charts published by Morgan Stanley analyst Benjamin Swinburne and his team. The charts show the “long, slow decline of old-fashioned broadcast and cable TV, and the number of ad dollars chasing the dinosaur medium,” writes Business Insider. According to the numbers, there has been a 50 percent decline in broadcast TV audience ratings since 2002. Continue reading Is Decline of Broadcast TV to Blame for High Cable Bills?

Sunday’s collection of Super Bowl ads failed to impress advertising columnist Stuart Elliott. “The commercials that CBS broadcast nationally during the game were, by and large, disappointing,” he writes. “They represented a missed opportunity for marketers and agencies to demonstrate that they had at least some understanding of how contemporary consumers think and behave.” Continue reading Super Bowl Ads: Too Much of Vintage Vibe and Tired Tactics?

Early numbers indicate that last night’s Super Bowl between the Baltimore Ravens and San Francisco 49ers broadcast on CBS set new records for number of TV viewers and amount of social activity on Facebook and Twitter. Interestingly, the two events that triggered the greatest number of Tweets did not involve the teams or players, but rather Beyonce’s halftime show and the partial blackout during the third quarter. Continue reading Super Bowl Sets New Records for Viewing and Social Activity

UK pay TV company BSkyB will begin offering its Sky Sports content on a per-day basis for people interested in watching a particular event, or in sampling programming on Sky Sports. Customers can pay £9.99 ($15.80) for 24 hours of Sky Sports coverage. “This will mark the first time that consumers will be able to watch BSkyB’s premium sports content on a pay-as-you go basis without a pay TV subscription,” notes The Hollywood Reporter. Continue reading BSkyB to Offer Sky Sports Access on Per Day Basis Online

Apple is in negotiations to carry Time Warner’s HBO GO app on its Apple TV by mid-2013, say two people familiar with the matter. Apple’s $99 set-top device already streams content from Netflix and Hulu Plus. With the addition of HBO GO, the STB could better compete with video-delivery devices such as Roku and Microsoft Xbox (which already have the HBO service). Continue reading Insiders Suggest HBO GO Could Be on Apple TV by Mid-Year

Video ad company FreeWheel announced DirecTV as a new client last week. The satellite TV giant chose to work with “the startup to improve monetization on new digital platforms, and has taken an equity stake in FreeWheel to help make it happen,” writes TechCrunch. DirecTV — and other cable, satellite and telco companies — are making investments in services that promote TV Everywhere. Continue reading DirecTV Hires FreeWheel, Hopes to Monetize Digital Content

Amazon Studios announced last week that it has selected its first five pilots for children’s shows. Angela Santomero, the creator of “Blue’s Clues” is behind one, and the Jim Henson company is behind another. The remaining three include a series based on “The Wizard of Oz,” a science-based series from creator J.J. Johnson, and “Tumbleaf,” created by Drew Hodges and Bix Pix Studios. User feedback will help determine which shows will have a future. Continue reading Amazon Studios Expands its Reach with Children’s Offerings

Sony is ramping up its efforts to provide 4K content by remastering select productions in the new format and restoring classic movies in 4K. As part of the initiative, Sony Pictures Television will remaster all five seasons of “Breaking Bad” in 4K. We can also expect to see 4K versions of “Groundhog Day,” “Ghostbusters,” “Glory,” “Funny Girl” and “On The Waterfront.” Continue reading Sony 4K Initiative: Studio Remasters Content for Ultra HDTVs

Tivli understands that young adults today are not watching TV in the traditional manner, but instead they are taking in programming via streaming subscriptions and other online alternatives. The startup is an “attempt to adapt to the ways young people increasingly want to watch TV — through a computer or tablet or video game console — while keeping the existing cable model intact,” reports The New York Times. Continue reading Streaming TV Arrives on Campus, Could Prevent Cord-Cutting

“TV networks may have plenty of flaws, but one thing they’re really good at is promoting other TV shows,” writes AllThingsD. But what about Netflix? The streaming service does not have experience promoting its own shows and does not have advertising support from TV networks. How will it advertise new shows like “House of Cards” (to launch in February) and “Arrested Development” (due in May)? Continue reading Netflix Markets its Original Content Without a TV Network

Sony demonstrated some impressive new technology at this year’s CES in Las Vegas. The company is using “nanoscale particles called quantum dots to significantly improve the color of some of its high-end Bravia televisions,” writes Technology Review. The particles increase the range of colors that an LCD TV can display by 50 percent. Continue reading CES: Sony Intros Modified LCDs with Quantum Dot Technology

The Sony Entertainment Network debuted on Friday in North America. Available to European territories since December, the new content hub has expanded to Canada, Mexico, Brazil and the U.S. The network collates all of Sony’s media offerings into a single online storefront, featuring full PS3 games, downloadable games, music, movies, TV shows, avatars, add-ons, season passes, special deals and more. Continue reading Sony Entertainment Network Now Available in North America