Google remains “absolutely committed” to Google TV, according to executive chairman Eric Schmidt.
“Google TV, which allows viewers to mix Web and television content on TV screens via a browser, has received lukewarm reviews and been blocked by the major U.S. networks since its launch in the United States in October,” reports Reuters.
However, Schmidt told Edinburgh International Television Festival attendees that Sony and Logitech will remain partners for the next version and added, “I believe there are many more coming.” He also summed up three trends to watch most regarding the future of TV — Mobile, Local and Social.
Additionally, Schmidt explained there are “interesting ideas” how Motorola can help Google TV (last week Google announced its $12.5 billion acquisition of Motorola Mobility), but he would not provide details until the merger was completed.
“We’re intending to run Motorola, which would include the set top box business, as a completely separate business,” he said. “That does not mean that there won’t be communication between the two, and obviously sharing and knowledge sharing.”
The New York Giants claim to be the first NFL team to introduce live, realtime Twitter updates into broadcast TV coverage.
The team will display fans’ tweets during games via video boards and digital displays at Giants stadium, while fans watching at home will see realtime Twitter updates as part of the game’s graphics.
The Giants are collaborating with Mass Relevance, the firm that will aggregate and deliver the Twitter posts to the in-stadium displays, TV broadcasts and Giants.com website.
I saw this feature this week during NBC’s coverage of the Giants-Jets game. I found it to be an unnecessary distraction that occasionally obstructed my view and I didn’t read a single tweet that added value to my viewing experience. When I first submitted this story, I commented: “Based on my experience during last night’s game, this is my question: Who can I pay to make this go away?”
However, I understand why this may become popular. Perhaps the concept would be better served by delivering only to those fans actively seeking social interaction.
Shazam, an application that recognizes audio content, tags and shares it on social networking sites, has raised $32 million in an effort to expand integration with TV.
The company is currently working with Syfy, Bravo, Oxygen and Spike TV to allow viewers to tag and unlock content.
Shazam recently helped promote Lil Wayne’s new music video, which is currently at 4 million views.
During the MTV Video Music Awards, Bing ran ads that Shazam could recognize and brought users exclusive content related to the show.
It is also said to do the same for ABC’s “Grey’s Anatomy” promos, allowing viewers to access new content such as music videos and exclusive scenes as the season progresses.
The app is already a big driver of iTunes downloads. Shazam PR manager Rica Squires said that there are “over 4 million tags each and every day that result in 300,000 song downloads across iTunes and other vendors.”
In a price comparison of Apple’s iPad and 42-inch LCD TVs, Bloomberg has included a compelling chart from research firm DisplaySearch that illustrates how the average price of a large screen TV is expected to soon drop below that of the popular tablet.
According to DisplaySearch, the average cost of a 42-inch LCD TV in the U.S. is expected to drop to $578 by the end of this year and continue to fall through 2015.
Apple’s iPad tablets sell for $499 to $829 in the U.S., with the Wi-Fi only, 32-gigabyte version priced at $599.
“The value consumers ascribe to a TV set is lower than most manufacturers’ costs,” says Macquarie Group analyst Jeff Loff. “Even incremental features like 3D, Internet connectivity and enhanced motion processing do not generate enough of a price lift to turn TV sets profitable.”
There has been a fair amount of recent press regarding changes to Apple’s TV rental offerings. Peter Kafka, reporting for The Wall Street Journal, writes: “Apple has completely removed customers’ ability to rent shows from iTunes; the remaining options are to buy individual episodes or in some cases a ‘Season Pass’ for a year’s worth of shows.”
Apple spokesman Tom Neumayr says people prefer buying TV shows instead of renting, which not surprisingly may be more in line with the needs of customers interested in Apple’s cloud initiatives. “iTunes in the Cloud lets customers download and watch their past TV purchases from their iOS devices, Apple TV, Mac or PC allowing them to enjoy their programming whenever and however they choose,” Neumayr said.
According to a Fox statement: “After carefully considering the results of the rental trial, it became clear that content ownership is a more attractive long-term value proposition both for iTunes customers and for our business. To further enhance the value of ownership, we are working with Apple to make content available within their new cloud-based service.”
Palo Alto-based Flipboard plans to add film and TV to its social media magazine platform. Flipboard is currently available only on the iPad, but an iPhone version is expected to launch in a few weeks.
Reuters reports that the company “hopes to cut deals with studios to carry movies and episodes of TV shows, getting into territory staked out by Netflix, Hulu and Facebook.”
Mike McCue, chairman and chief executive of Flipboard, explained he will begin the video project at the end of this year and also hopes to sell electronic books.
Flipboard’s service takes a cut of the revenue from advertising. “We’re trying to create the largest company possible,” said Danny Rimer, general partner at Index Ventures, a Flipboard investor. Reuters points out: “Rimer believes display advertising revenue’s migration online is ‘a very big opportunity.'”
Some TV broadcasters are beginning to embrace cloud-based tools and services for graphics, asset management, back-office functions and document and video storage.
While these broadcasters are attracted by cost savings and increased efficiency, others reportedly remain skeptical, citing security concerns when services are tapped via the public Web.
Among the early adopters, according to TVNewsCheck: “Gannett Broadcasting and Scripps Television. Both use Chyron’s AXIS cloud-based system for all their news-producing stations and both report that the service works reliably, saves money and has helped speed production and distribution of graphics among the stations.”
John King, Bitcentral’s VP of engineering, predicts broadcasters’ reluctance to use the cloud for all applications will dissipate. “Eighteen months ago I’d hear the term cloud every two months. Today, I hear the term multiple times a day,” says King. “I predict it will be accepted in three years … and we’ll see widespread deployment in less than five years.”
In his Wall Street Journal “All Things D” Personal Technology column this week, Walt Mossberg reviews three set-top boxes: the $100 Roku 2 XS, the $99 second-generation Apple TV and the $199 Boxee Box from D-Link.
“The intent of the three products I tested is to do what a computer can, but in a simpler, cheaper and more TV-like manner,” he writes, “with easy setup, clear onscreen menus and small, simple remotes.”
Mossberg endorses the Apple TV for those who use iTunes or who own an iPad or iPhone. Apple’s AirPlay allows you to wirelessly stream content to your TV. For others, he likes the simplicity and price point of Roku, which also has a game function. Mossberg suggests Boxee is a bit too complicated and rough around the edges, but might be a good choice for techies.
Bottom line: “To watch Internet video easily on a TV, either Roku or Apple TV is the best choice for average consumers.”
Hollywood Suite is a new video-on-demand service with plans to launch in Canada this November.
Available via cable, the Internet and satellite TV, the service will offer 450 titles per month in HD from MGM, Warner Bros. and others.
The Toronto-based platform will also feature independent action, romance and relationship films.
According to Home Media Magazine: “Movie titles, subscription fees and rental programs, which are expected to rival rates charged by Netflix, will be announced closer to launch date, according to industry veteran Jay Switzer, co-founder of Hollywood Suite.”
“These channels are designed to meet the strong audience demand for movies across all platforms and support Canada’s television service providers,” Switzer said.
As the monthly costs for pay TV have risen from $11.97 in 1986 to $49.70 this year, consumers are looking for inexpensive Web alternatives like Netflix and Amazon.com.
Three of the past five quarters have seen an overall decline in pay TV subscriptions, according to SNL Kagan.
“Barclays Capital analyst James Ratcliffe predicts that as young people who now rely on Internet-TV alternatives age, penetration of pay TV among occupied homes gradually will decline,” explains The Wall Street Journal. “He sees it dropping to 79 percent by 2018 from 89.5 percent now, although he predicts the pay TV industry won’t lose subscribers in an absolute sense until 2016.”
Since Fox implemented its 8-day delay of content availability on Hulu, downloads from BitTorrent for shows such as “Hell’s Kitchen” and “MasterChef” have increased 114 percent and 189 percent, respectively. Others are watching Fox shows on video sites including YouTube.
Moreover, the situation is creating negative consumer reactions as consumers are forced to find content elsewhere.
“One of the main motivations for people to download and stream TV shows from unauthorized sources is availability,” reports TorrentFreak. “If fans can’t get a show through legal channels they turn to pirated alternatives.”
The post suggests that some consumers have indicated they will be returning to their DVRs and may even dust off their VCRs in response.
LG Electronics launched the next leg of its Cinema 3D “Take The 3D TV Challenge” campaign last week at New York’s Grand Central Station.
New York City marked the first stop on a new tour (that will also include Chicago and Los Angeles) designed to educate consumers regarding the benefits of 3D LCD TVs and passive glasses.
The campaign began earlier this year in Houston “where consumers allegedly overwhelmingly selected LG’s passive 3D glasses-based TVs when matched against similarly sized active-shutter 3D TVs from Samsung and Sony,” reports TWICE.
“I think the most important thing we’re doing here is keeping the visibility up on 3D and step-up products in our industry,” said Jay Vandenbree, LG Electronics home entertainment sales and marketing senior VP. “Everything we’ve done has been to get consumers to talk about it, think about it, and to go find out about it. If we can get them to do that and see what their options are in the television business, they might make that choice to spend their discretionary income in our industry.”
Flingo, a new San Francisco-based startup, says its technology can watch what you are viewing on TV and with your permission present you with relevant Web content.
“Any mobile app or Web page being used in front of your TV can ask our servers what is on right now,” says David Harrison, cofounder and CTO of Flingo. “For example, you could go to Google or IMDb and the page would already know what’s on the screen. Retailers like Amazon or Walmart might want to show you things to buy related to a show, like DVDs, or what people are wearing in it.”
Additionally, social sites such as Facebook or Twitter would be able to connect viewers to a TV show’s official page or stream.
A major TV manufacturer will build Flingo’s Sync Apps into their TVs, which will reportedly retail for less than $500.
The HDHomeRun iPad app from Elgato paired with one of SiliconDust’s new HDHomeRun Prime CableCARD tuners allows users to play and record cable channels that are sent without encyption or are marked copy freely.
Currently, the $17.99 app is iPad-only and can only handle standard definition MPEG-2 channels. According to the press release, “The HDHomeRun PRIME App lets the user record programs directly to their iPad with the option of transferring those recordings from the iPad 2 to a Mac or PC.”
Engadget reports: “…in a market suddenly flooded by CableCARD tuners maybe this extra functionality is just what’s needed to tip the balance between one device or another.”
ESPN has selected Mountain View-based Ooyala to power the sports broadcaster’s streaming video content. The platform will replace a proprietary model administered by ESPN.
Ooyala’s platform will reportedly increase the quality of playback, reduce load times and streamline back-end management.
“It’s a serious feather in the cap and vote of confidence for the four-year-old video startup, as ESPN is one of the biggest producers of online video content, with 400 unique visitors hitting play on ESPN videos every second (and serving over 1 billion streams per month),” reports TechCrunch.
The media technology site sees the move as positive: “All in all, it’s great to see ESPN finally offering a quality player with fast load times and a more linear on demand experience in which video queues and layouts feel more akin to a television viewing experience — and can compete in ease of video use with YouTube.”
