Yesterday marked the 30th anniversary of the cable network MTV, which debuted at 12:01 a.m. on August 1, 1981.
MTV launched modestly, originally accessible to a few thousand subscribers of a New Jersey cable system. Today, it is more of a lifestyle brand than a cable network, and reaches hundreds of millions of households worldwide.
The first music video aired on the new network was “Video Killed the Radio Star” by the Buggles. Mashable reports: “The words were true. Almost overnight, the music video became one of the most important promotional and marketing vehicles for the music industry. Artists that best utilized the new format — Michael Jackson, Madonna, Prince and Weird Al Yankovic — became not just stars, but icons. In short, video really did kill the radio star.”
Now the question has become, Did YouTube Kill the Music Video Channel? Mashable spoke to Shannon Connolly, VP of digital music strategy at MTV, about the evolution of the network and the impact that digital technologies have had on MTV. Connolly suggests that MTV has grown beyond the role of a music video jukebox to a new core competency involving curation.
Connolly added that the future of MTV is about creating multi-platform music experiences: “Everything is multi-platform. Every app, every partnership, we think ‘How is this going to extend from the tablet to the mobile to the connected TV.'”
The Mashable post includes a selection of videos that aired on MTV the day of its premiere.
The BBC’s popular iPlayer is an on-demand broadband television and radio service that has been available in Great Britain for four years.
As of last week, the service is now available through an iPad app to 11 countries in western Europe (Austria, Belgium, France, Germany, Italy, Luxembourg, Ireland, the Netherlands, Portugal, Spain and Switzerland) — with plans to launch in the U.S., Canada and Australia by the end of the year as a pilot program.
The app will allow users to stream programs over 3G and Wi-Fi, with the option to download for later viewing offline. International users will have access to some content for free, while full access will be subscription-based.
Luke Bradley-Jones, managing director of BBC.com, describes iPlayer as a VOD service: “We will have content from the last month, but also the best from the catalog stretching back 50 to 60 years.” He added, “What we’re trying to test in the pilot is the ability to drive exploration and discovery through a programming approach rather than an algorithm-based approach. We’re not trying to compete against a Netflix or a Hulu. This has to be tailored and hand-crafted, so we can create a tone of voice.”
Gizmodo, a noted cynic when it comes to connected TVs, praises the interface and general functionality of the new Insignia Connected TV.
Through a partnership with TiVo, the Insignia Connected TV will be available on BestBuy.com and at Best Buy stores. The 32-inch model will be priced at $499 and the 42-inch model will cost $699.
“TiVo has evolved from its roots as the DVR that changed the way consumers interact with entertainment, allowing us to customize and deliver solutions that best meet the needs of our partners like Insignia,” said Jim Denney, general manager and VP of Product Marketing at TiVo.
Features include 1080p LCD, 120Hz and Audyssey sound processing. Entertainment options include Netflix, CinemaNow, YouTube, Pandora and Napster — plus apps from the chumby content network such as Facebook, Twitter, Photobucket, Accuweather, Reuters News and more.
Gizmodo comments: “The set’s interface is refreshingly simple, responsive, and natural…the real pull is the TiVo blood inside. No, there’s no DVR integrated — but for the first time, I looked at an ‘app TV’ that didn’t make me want to light it on fire. TiVo knows software. It shows.”
Amazon has acquired UK-based Pushbutton, an interactive TV enterprise that builds apps and services.
Pushbutton is best known for its version of Lovefilm for Sony Bravia TVs and the PlayStation 3. Lovefilm, purchased by Amazon in January, was “basically the Netflix of Europe.”
The company also created the Planit test app that creates personalized video collections based on TV and VOD viewing habits. The app could possibly be incorporated into Amazon Instant Video (which currently offers more than 90,000 movies and TV shows).
The acquisition could also help Amazon create video apps for its tablet rumored to be launched later this year.
In related news, Amazon recently signed a deal with NBC Universal to show Universal movies through Amazon Prime Instant Video — and a deal with CBS to stream content from its back catalog, including old “Star Trek” episodes.
The Institute of Electrical and Electronics Engineers (IEEE) published the 802.22 standard for Wireless Regional Area Networks (WRANs), designed to make wireless Internet widely available in sparsely populated areas.
The new standard sends and receives data in the so-called “whitespaces,” the places in the UHF and VHF spectra between TV broadcast signals.
IEEE claims the standard will allow transmission of data at speeds of up to 22 Mbps, and will be able to communicate over distances as great as 100 kilometers without interfering with reception of existing TV broadcast stations.
In addition to channel specifications, the standard addresses “the required cognitive radio capabilities including dynamic spectrum access, incumbent database access, accurate geo-location techniques, spectrum sensing, spectrum etiquette, and coexistence for optimal use of the available spectrum.”
Ustream launched its first iPad-optimized app this week. According to TechCrunch, the app “allows users to view live and recorded content streaming through the service — and to stream their own footage direct from their iPad 2.”
The company released its Android app on Honeycomb two weeks ago. There is also an iPhone version available.
The free Ustream app supports AirPlay, which means users can stream whatever they are watching on their iPad 2 to bigger screens.
“The AirPlay support is especially nice because while the video is projected onto your TV you can still use your iPad for chatting and social stream,” writes Gizmodo.
Ustream will also allow users to broadcast their own videos using either of the iPad 2’s cameras.
We’ve seen another wave of press reports the last few days suggesting 3D viewing causes discomfort and fatigue.
For those interested in a detailed study regarding the prolonged viewing of stereo imagery, ETCentric staffer David Wertheimer forwarded this fascinating report published in the Journal of Vision (“The zone of comfort: Predicting visual discomfort with stereo displays”).
The study offers findings on three recent experiments and the relevance of these findings for the viewing of mobile devices, desktop displays, television, and cinema.
David’s comments: “A link to Marty Banks’ story on 3D and vergence-accomodation conflict, which has people buzzing (with the wrong conclusions) on the Web. I wish more people read the studies through before causing hysteria!”
According to a new report from London-based Direct TV Research Ltd., worldwide revenues from video-on-demand movies and TV shows will top $5.7 billion in 2016.
These 2016 projections represent a 58 percent increase from 2010 global revenues of $3.6 billion.
Internet-based television revenue is expected to overtake that of digital terrestrial TV by 2012.
The U.S., Italy and China are projected to be the top three VOD markets.
Simon Murray, author of the report, points out there is minimal evidence free VOD offerings will drive transactions. “There is little evidence to suggest that these free services actually encourage subscribers to pay for on-demand titles,” Murray wrote. “In fact, it may be harder to convince households to pay for on-demand services if they have become accustomed to receiving free on-demand titles.”
Smartphone screens may continue to get larger. Hitachi announced it has developed a high resolution 4.5-inch, 720p display that the company hopes will be used for portable TVs, phones or handheld game devices.
The 1280×710 resolution may enable 720p HD movies to be viewed in native resolution on phones — and the backlit LCD would be an IPS-based display, allowing for a wide viewing angle like that on the iPhone.
Additionally, this new 3D-capable display uses a lenticular lens (rather than a barrier approach) that would enable glasses-free 3D.
ETCentric contributor Phil Lelyveld points out: “3D is driving the display industry towards higher and higher resolution phone screens, since 3D effectively halves the resolution. Resolution has become a marketing point in this highly competitive market.”
YouTube announced that it will live stream two music festivals — Lollapalooza in August and Austin City Limits in September — in a deal with sponsors Dell and AMD.
Two free streams will be offered for each concert — one for live performances, and the other for backstage content and interviews.
The popular video site is teaming up with producer C3 Presents for the festivals. YouTube says it has no interest in producing these events and prefers working with partners.
AMD says this is a way to efficiently reach the under 30 crowd. While they didn’t disclose the dollar amount for the sponsorship, AMD described the deal with YouTube as “significant.”
YouTube’s front page attracts a daily viewership of 50 million in the U.S.
The Consumer Electronics Association (CEA) predicts that the consumer electronics industry will grow 5.6 percent this year and will surpass $190 billion. This prediction is higher than the estimate that CEA offered in January.
Significantly, tablet computers are projected to grow 157 percent in 2011, with more than 26.5 million units being shipped ($14 billion in shipment revenue).
“Newer, innovative product categories, like tablets, not only meet consumer demand but also help bolster our industry and strengthen the overall American economy,” says CEA chief exec Gary Shapiro.
“One year ago, tablets were a new and unproven market, and now they, along with other mobile connected devices including smartphones and eReaders, are leading the entire industry to positive growth,” adds Steve Koenig, CEA’s director of industry analysis. “The revenue boost from these innovative products is undeniable as a number of other CE segments are reaching maturity and sales are naturally declining.”
The trade association also expects the market to reach a record $197 billion in 2012, led by sales of smartphones, tablets and 3D TVs.
Sony’s Mick Hocking talks about what they’ve learned about 3D in the last year at Sony Computer Entertainment. Hocking has been responsible for spearheading the 3D games enterprise.
The main lesson involves the need to educate developers in how to produce quality 3D. “We’ve actually now got a guide with 10 points for producing technically correct 3D, it’s our 3D 10 Commandments if you like, and we also have lots of resources now to help developers creatively with 3D as well.”
Last year 3D had a “wow factor.” This year there are many 3D capable devices becoming available.
Sony has 50 million 3D-enabled PlayStation 3 units and over 50 3D games in the market. In addition, there are 3D Blu-ray, 3D MP4s and 3D Camcorders and 3D HDTVs. Sony may look to build 3D on a handheld. Virtual reality may come back with Sony’s head-mounted, twin-OLED 3D display.
Despite what critics are describing as waning interest from consumers, Hocking emphasized that 3D remains a long term strategy for Sony.
LG Electronics, a long-time supporter of the 3D TV market, enters a new product category with the introduction of its 20-inch 3D computer monitor that doesn’t require the use of 3D glasses.
A sensor on the D2000 detects the position of the user to shift the 3D imagery while the user is looking at games, movies or photos.
The company also points out that its eye-tracking technology works in tandem with LG’s 2D-to-3D conversion technologies to enhance 2D movies, games and other content.
“LG’s position has always been that 3D will and must eventually function without glasses. The D2000 is a look at what the future has in store.”
Expect the display to become available later this year.
As part of its “TV Everywhere” strategy, Time Warner is streaming live simulcasts beginning this week of cable news channels CNN and HLN to people who subscribe via distributors such as Comcast, Dish Network and Verizon.
“TV Everywhere” is designed to discourage service cancellations by subscribers (also known as “cord cutting”).
Media companies are hoping to gain additional revenue from streaming either directly from distributors or through higher TV ratings.
“We’re trying to lead by example. We’re trying to show that it works,” said Andy Heller, vice chairman of Time Warner’s Turner Broadcasting. “If we don’t give consumers those options, you run the risk of seeing the potential for cord cutting.”
Due to the growing popularity of tablets, smartphones, laptops and other devices, TV audiences are becoming increasingly busy interacting with other screens while watching their shows.
According to a Harris Interactive survey, more than half of Americans surf the Internet while watching TV, forty percent visit social networking sites and 37 percent are busy texting.
Marketers can take the distraction and convert it to an opportunity by embracing “distraction media” as a tool for supplemental or enhanced consumer engagement.
Examples of current transmedia successes include the TV series “Eat St.” that has its own iPhone app featuring location-based vendors on the show — and Old Navy, that has commercial spots allowing smartphone users to buy the clothes being featured or download the song being played.
