Nielsen Holdings will increase spending to improve how it measures TV audiences, especially its new Nielsen ONE product, said chief financial officer Linda Zukauckas. The news follows Nielsen’s $2.4 billion sale of Global Connect (since renamed NielsenIQ), which measures retail shopping for packaged goods companies, to Advent International Corporation. Nielsen ONE combines streaming and live TV ratings and is due to unveil next year. Nielsen hopes it will be a U.S. ratings standard by 2024 and, soon, a global standard. Continue reading Nielsen to Invest More in Streaming, Live TV Ratings Product

Five months ago, T-Mobile debuted its TVision streaming service. Now, the company explains that its three live channel bundles — Live, Live Plus and Live Zone — will end April 29th. That’s due to its new partnership with Google and YouTube, in which YouTube TV will “now fill the role of its live TV solution.” Customers who subscribed to one of the TVision Live packages will get one free month of YouTube TV, and all T-Mobile subscribers can save $10 on the YouTube TV monthly rate of $64.99 and get three free months of YouTube Premium. Continue reading T-Mobile Swaps TVision for Its Partner Google’s YouTube TV

Only two weeks after T-Mobile introduced its OTT pay-TV bundles, the cable industry has taken it to task, stating that its rebundling of networks for different tiers is not allowed under the carriage deals it inked. T-Mobile’s TVision costs $10 per month for 34 networks that included comedy and entertainment but not sports, news or local TV stations. T-Mobile also offered three Live TV tiers, starting at $30 per month. Now, its offerings, priced lower than rivals YouTube TV and Hulu + Live TV, must change. Continue reading Cable TV Partners Push Back Against T-Mobile OTT Service

T-Mobile US is aiming to lure cord-cutters with a new TV service that costs as little as $10 per month. Next week, the No. 2 mobile carrier will offer three tiers of service: TVision Vibe, a bundle without sports channels for $10 per month; TVision Live, with local broadcast channels, sports channels and news brands such as CNN; and TVision Channels, a bundle with premium cable options like Showtime and Starz. T-Mobile customers will be able to access the service this Sunday, followed by Sprint customers later in November. Continue reading T-Mobile to Debut Pay TV Service Starting at $10 Per Month

As Americans change their viewing habits, watching content on TVs, laptops, smartphones and a dozen other devices, TV networks and marketers among others want more information. TVision is one such company that’s answered the call. With a Microsoft Kinect device on top of a receiver, TVision can track the movement of participants’ eyes in relationship to the TV, recording tiny shifts for everyone in the room. TVision then matches viewing patterns with shows and commercials via technology that “listens” to the TV broadcast. Continue reading TV Ratings Companies Help Marketers Find Engaged Viewers