By
Paula ParisiOctober 12, 2022
Things were restive at TwitchCon, which wrapped Sunday in San Diego. Content creators were riled up over downsized revenue-sharing, first announced last month. The conference lets gamers and other enthusiasts who use Amazon’s live-streaming platform meet their favorite influencers while brands tout their wares. With over 2.5 million hours of live content streaming daily around the world, Twitch has become increasingly focused on financial sustainability and eventual profitability. But a less favorable revenue split and push toward advertising has proven unpopular with creators. Continue reading TwitchCon: Streamers Object to Revenue-Sharing Reduction
By
Debra KaufmanFebruary 11, 2020
Five years ago, Amazon acquired Twitch and got a leg up in video game streaming. Now Amazon is reportedly preparing to wrest new revenue from Twitch by selling its streaming technology to other companies. In doing so, the company would be taking the same path it did with Amazon Web Services (AWS), which was first used internally and then rolled out for general use. AWS now accounts for half of all Amazon revenue. Should Amazon sell Twitch technology to third parties, it would likely rebrand it for potential buyers. Continue reading Amazon Reportedly May Sell Twitch Services to Third Parties
By
Rob ScottFebruary 4, 2019
According to a new “State of the Stream” report from live-streaming platform StreamElements, gaming fans watched nearly 9.4 billion hours of content on Twitch last year, a 25 percent growth rate over 2017. While YouTube Gaming’s live content viewing totaled 2.3 billion hours (or about a quarter of Twitch’s hours), YouTube’s year-to-year growth rate was an impressive 104 percent. Microsoft’s live-streaming Mixer, which launched in 2016, had almost 168 million hours watched last year, which was an increase of 179 percent over 2017. Continue reading Twitch, YouTube Gaming Continue Growth in Viewing Hours
By
Debra KaufmanAugust 17, 2018
Amazon is boosting content on Twitch by inking exclusive live-streaming deals with media companies and influencers, to better compete with its rival, YouTube. According to sources, Twitch now offers minimum guarantees of up to “a few million dollars a year” plus a piece of future advertising sales and subscription revenue. In return, Amazon demands a minimum number of live-streaming hours per week. Among the deals signed is one with prankster Tanner Braungardt, who has 4 million YouTube subscribers. Continue reading Amazon’s Twitch Inks Live-Streaming Deals to Rival YouTube
By
Rob ScottFebruary 7, 2018
Amazon-owned Twitch revealed new metrics regarding its popular game streaming service, including more than 2 million monthly streamers and 15 million daily visitors, an increase in Partners who profit from their Twitch videos (27,000), and the number of its Affiliate streamers (150,000). While the total number of Twitch’s creator community held steady in 2017, the increase in number of people making money on the platform is compelling, even as it faces new competition from YouTube Gaming. Continue reading Growth in Number of Twitch Partners, Affiliates Earning Money
By
Debra KaufmanSeptember 5, 2017
NewTek is making its NDI (Network Device Interface) technology available to creators of live-streaming content, which would enable them to improve their production values and give them a leg up in competing with rivals. NDI technology is a new kind of video signal that is able to broadcast between computers over a local network. Live-streaming site Twitch has used NewTek’s NDI technology to allow its on-screen personalities to play games, while producers edit the live feed in another room, without the need for extra cables. Continue reading NewTek Offers Video Over Ethernet Tech for Live Streaming
By
Debra KaufmanOctober 4, 2016
Amazon is adding video game streaming to its Prime membership, offering subscribers one free channel on Twitch Interactive, which the company purchased for about $1 billion in 2014. Prime members can watch others play video games on Twitch for free. With this move, the Seattle-based company positions itself as a competitor to Sony and Microsoft and signals its greater ambitions in gaming. Amazon also introduced three new online multiplayer games being developed through Amazon Game Studios. Continue reading Amazon Adds Game Streaming to Prime, Unveils New Games
By
Debra KaufmanSeptember 7, 2016
Amazon, which paid $1 billion for Twitch Interactive two years ago, has identified an interesting way to use the platform beyond gaming. The company streamed two original TV pilots on Twitch, which ordinarily hosts game competitions to 10 million daily users. With that user base, Twitch is now an ideal venue for Amazon to test new original shows before committing to a full season. Audiences voted on one of the two comedy pilots: comic book superhero spoof “The Tick” or “Jean-Claude Van Johnson,” starring Jean-Claude Van Damme. Continue reading Amazon Debuts Pilots on Twitch, Remaking It as Test Platform
By
Debra KaufmanSeptember 25, 2015
Video games are coming to primetime TV next year, as Turner Broadcasting System partners with talent agency WME/IMG to create a league for players and fans. The currently unnamed league will broadcast gaming competitions live on Friday nights, with the hope it will draw in young male viewers on a night that is traditionally difficult to program. This first year, the league, which will broadcast 20 weeks a year, will focus competition in the game “Counter-Strike: Global Offensive,” published by Valve Corp. Continue reading TBS and WME/IMG Plan to Bring Video Games to Primetime
By
Rob ScottFebruary 2, 2015
Twitch Interactive announced late last week that it now averages 100 million global viewers per month. The Amazon-owned site hosts live video broadcasts of gamers competing against each other and has been steadily growing in popularity (its current viewing numbers more than double last year’s figures). The announcement comes as Twitch faces an increasing number of competitors, including Dailymotion, GamingLive.tv, Valve and Google’s YouTube. Twitch generates its revenue through advertising and premium upgrades. Continue reading Twitch Commands Live Gaming with 100 Million Monthly Views