More people are working from home now and some of them may not return to offices once the coronavirus pandemic eases its grip. Twitter, for example, said most of its employees could work from home indefinitely. OpenText Corporation in Canada announced plans to close more than half of its 120 global offices, and New York media company Skift will vacate its Manhattan headquarters when its lease expires in June. Big Tech companies, however, have invested significantly in their spaces and their switch to remote working is uncertain. Continue reading Companies Examine Feasibility of Working-from-Home Model

Facebook has acquired the GIF platform Giphy for $400 million. Giphy’s 100+ million active daily users send over 1 billion GIFs a day. Facebook stated that Giphy’s content database will be integrated into its apps including Instagram, although it didn’t state a timeframe. Since every social app offers at least some GIF integration, including many that rely on a GIF keyboard and Giphy’s database, Facebook’s purchase is both a competitive edge and another way to harvest the kind of data that attracts advertisers. Continue reading Facebook’s Purchase of Giphy to Provide Valuable User Data

France’s National Assembly passed a law that will fine social media companies up to €1.25 million ($1.36 million) for failing to remove “manifestly illicit” hate-speech posts within 24 hours of notification. Companies can be fined up to 4 percent of their global annual revenue if the violations are “serious and repeated.” The law, which will take effect July 1, also gives France’s audiovisual regulator the right to audit these companies’ systems for removing content. Critics claim “pre-emptive censorship.” Continue reading French Law to Fine Social Media Platforms for Hate Speech

In Q1 2020, Twitter reported 24 percent year-on-year (YoY) increase in daily active users to 166 million, which it said is at least in part to the coronavirus pandemic. Although Q1 earnings beat estimates, the company’s advertising business slowed, which Twitter also attributes to the pandemic. Stock was up 12 percent during premarket trading on news of the report, but then fell 7.8 percent during the earnings call because executives didn’t reassure investors that the advertising slump would recover or stabilize. Continue reading Twitter Sees More Daily Active Users But Advertising Declines

Tech companies are stepping up to offer much-needed resources and financial support during the global coronavirus pandemic. TikTok recently announced three funds with plans to provide $250 million for COVID-19 relief efforts in addition to $125 million in advertising credits for health organizations and small businesses. Apple and Google have joined forces to introduce contact-tracing apps for COVID-19, while both tech giants are using a number of their apps and services to help share valuable information with the public and assist with relief efforts. Other tech companies are also offering financial help, donating medical supplies and leveraging their popularity and services to provide support. Continue reading Big Tech Offers Financial Aid, More to Help During Pandemic

Facebook and Google’s ad businesses appeared to be unstoppable, tripling over the last five years and accounting for more than half of online advertising expenditure. That long run appears to be over with the coronavirus pandemic and its impact on the global economy. Wall Street is now projecting that annual revenues for the two companies will decline for the first time in their histories, due in part to record low prices for advertising. Even so, prospects are even more dire for the overall digital advertising industry. Continue reading In Grim Ad Market, Even Facebook and Google See Declines

One conspiracy theory making the rounds on the Internet connects the coronavirus outbreak to 5G technology. Although actors Woody Harrelson and John Cusack are among those endorsing the misinformation, researchers indicate the majority of online activity around this theory is coordinated and possibly state sponsored. That’s the conclusion of Marc Owen Jones, a researcher at Qatar’s Hamad bin Khalifa University, who analyzed 22,000 Twitter interactions and found a large number displaying “inauthentic activity.” Continue reading Social Media Campaign Aims to Link Coronavirus to 5G Tech

As movie theaters remain shuttered during the coronavirus pandemic, some studios are coming up with new and creative ways to enjoy the virtual cinema experience. Twitter is now offering an unofficial, informal screening series of Twitter Watch Parties that evoke the same exciting atmosphere of previous Live Watch tweeting events that grew organically out of “Game of Thrones” or “RuPaul’s Drag Race.” Film-reviewing app and social network Letterboxd did a Watch Party with “Portrait of a Lady on Fire,” and pop culture platform Nerdist gathered users for a “watchalong” of the 1985 comedy “Clue.” Continue reading Studios, Filmmakers Create Virtual Movie Events via Twitter

As use of Zoom Video Communications’ conferencing services have soared, the company’s chief executive Eric Yuan has had issues scaling up the popular app. The nine-year-old tool, once a favorite in the business world, is now ubiquitous among a wide swathe of consumers, educators and others. Issues with privacy and hacking have arisen, and Yuan admitted he “messed up” on security, especially with the claim — proven false — that Zoom offered end-to-end encryption. Yuan said the full encryption feature will be available in a few months. Meanwhile, some users are switching to other platforms. Continue reading ‘Zoombombing’ on the Rise, Zoom Works to Improve Security

Although news media have seen a rise in digital subscriptions during the coronavirus, advertising has plummeted. Facebook has stepped in with the announcement it will provide $25 million in grants to local news outlets, as well as spend $75 million in marketing. Examples of outlets hard hit include BuzzFeed and American Media, which are cutting employees’ salaries, and alt-weeklies that have laid off as much as 75 percent of their employees. Facebook fact-checkers, meanwhile, are fighting coronavirus misinformation. Continue reading Facebook Gives $100 Million in Local News Grants, Marketing

With the advent of the coronavirus, companies such as Facebook, Twitter and Google quickly responded, featuring links to “high-quality information” from the Centers for Disease Control and Prevention (CDC) and World Health Organization (WHO). Big Tech has now donated thousands of N95 masks to healthcare providers and continues to highlight accurate news. Facebook committed $100 million in small business grants and Amazon put out the call for 100,000 new employees. Overall, Big Tech isn’t just doing good but doing well, with business holding steady. Continue reading Big Tech Responds to Coronavirus, Improving Its Public Image

Despite growing usage of social media platforms during the coronavirus pandemic, the platforms’ ad businesses are plummeting. Twitter, for example, saw its daily usage skyrocket 23 percent this year, but its revenue may have dropped as much as 20 percent in March. As businesses have slowed down or shuttered, marketers are decreasing or even stopping advertising, which is the core support of media companies. In difficult economic times, advertising spending on the media sector is often the first to be cut. Continue reading Advertising Sales Plummet Even as Social Media Usage Soars

With the absence of live sports on TV during restrictions due to the coronavirus, FOX Sports and NASCAR together came up with the idea of virtual races. On March 22, the first ever eNASCAR iRacing Pro Invitational Series race was a huge hit, drawing 903,000 viewers on FS1, making it the highest-rated eSports TV program to date as well as the most-watched broadcast on FS1 since the cancelation of live sports events and broadcasting. As a result, FOX Sports plans to simulcast the remainder of the NASCAR iRacing series on FOX, FS1 and the FOX Sports app. Continue reading With NASCAR, Formula One, Racing Becomes Virtual eSport

With millions of Americans stuck at home, Facebook’s usage — especially messaging and video calls — has skyrocketed, and driven traffic to purveyors of coronavirus news. So much so that, as of a week ago, more than 50 percent of the articles being read on Facebook in the U.S. were coronavirus-related, and U.S. traffic from Facebook to other sites also soared 50+ percent due “almost entirely” to the coronavirus. But the social media companies aren’t spared the economic impact of the virus: a decrease in marketing dollars. Continue reading Coronavirus Transforms Facebook into Major News Hub Again

Twitter and activist investor Elliott Management have come to an agreement to keep chief executive Jack Dorsey in his position, at least for now. Elliott Management, a $40 billion hedge fund that has a 4 percent stake in Twitter, sought to oust Dorsey from his position, claiming that, by splitting his attention between Twitter and Square, the chief executive let the former company lose its competitive edge and slip behind rivals. On February 21, Elliott nominated four candidates for Twitter’s board to add to the pressure. Continue reading Twitter Settles with Activist Investor, Dorsey Keeps Position