For people who may be growing tired of Twitter, there is Mastodon, an open-source community-run microblogging website that first appeared in 2017. The social media platform lets users post “toots” and “boost” other users’ posts. The decentralized network exists as numerous “instances,” each of which has its own rules and administrators and which together form a “federation.” There is no central server, so if one “instance” stumbles in some way (for example, forgets to pay for the Internet), none of the other instances are harmed. Continue reading Why This Reviewer Hails Mastodon as a Refuge From Twitter

The U.K.’s Institute of Practitioners in Advertising called for a moratorium on political microtargeting, deeming it “weaponized ad technology.” That’s the practice whereby brands and advertisers can select who gets a Facebook ad based on specific data including location, interests and even political opinions. Now, in the U.S. and Europe, advertising executives, researchers and government officials are scrutinizing the practice, saying it can be used to manipulate voters and polarize the electorate. Continue reading Microtargeting Is Under the Microscope for Weaponizing Ads

Jay-Z’s streaming music service Tidal was accused by Norwegian newspaper Dagens Næringsliv and the Norwegian University of Science and Technology (NTNU) of data manipulation, claiming the company faked many millions of streams for Beyoncé’s “Lemonade” and Kanye West’s “The Life of Pablo” albums. That’s considered fraud since labels and rights holders are paid based on the number of streams. Tidal denies the charges but investigators are reportedly looking into the possibility of a data breach. Continue reading Tidal Streaming Music Service Accused of Falsifying Streams

Facebook struck a deal with Utah-based Vidpresso to acquire its technology and absorb its seven-person team, without actually buying the company. Vidpresso’s website says that the new partnership will help put its tools in the hands of creators. Founded in 2012 to “make video more like HTML,” Vidpresso allows publishers to incorporate interactive graphics and superimposed captions to encourage viewers to respond to polls or ask questions. BuzzFeed, Nasdaq, NBC, TED, Turner Sports and Univision are among its customers. Continue reading Facebook in Pursuit of Interactive Video With Vidspresso Deal

After Facebook chief Mark Zuckerberg and his colleagues debated for weeks what to do about Alex Jones’ far-right, conspiracy-focused Infowars, Zuckerberg finally made the decision to ban Infowars content from the platform. Jones has millions of followers who endorse theories such as the Sandy Hook massacre being a hoax enacted by gun-control supporters. Prior to Facebook’s ban, company execs gave vague, unsatisfactory answers to questions from lawmakers and journalists. Meanwhile, Twitter execs have also been debating Infowars, but for now have opted not to ban Jones’ content. Continue reading Facebook, Twitter and Other Platforms Struggle With Infowars

Snap reported that it lost three million daily active users in Q2 this year, the first time the company has recorded a loss in users since it went public in early 2017. This decline mirrors reports from Facebook, which stated its number of U.S. users was flat and its European users had fallen, and Twitter, which said in late July that its monthly active users had dipped by one million. Facebook and Twitter both experienced a tumble in share prices after their disclosures, raising the specter that social media usage has peaked. Continue reading Does Snap’s Daily User Slump Signal Social Media Saturation?

In May and June, Twitter deleted more than 143,000 apps that violate its prohibition against using its APIs to automate spam and abuse or breach its privacy rules. The big cleanup is part of Twitter’s overall housekeeping, and includes the removal of “suspicious accounts” from users’ follower lists. According to The Washington Post, Twitter suspended more than 70 million fake accounts. Not all automated accounts are malicious, but the social media platform has been bedeviled by those that are. Continue reading Twitter Takes Stronger Stance Against Misinformation, Spam

Facebook just suspended Boston-based analytics firm Crimson Hexagon, which has harvested data from its site and Instagram, to investigate whether the company violated Facebook policies. Crimson Hexagon, which says it has one trillion social media posts, had contracts to analyze public Facebook data with the U.S. government and a Russian nonprofit tied to the Kremlin, as well as other clients, say sources. Facebook has “little oversight” over Crimson Hexagon once it harvests the data. Continue reading Facebook Suspends Analytics Firm Over Data Use Concerns

Tech giants Facebook, Google, Microsoft and Twitter have announced the Data Transfer Project (DTP) to help people move data more easily between online services. DTP was formed last year with plans “to create an open-source, service-to-service data-portability platform” that any online service could join. While numerous services allow individuals to download data, only few allow uploading data to multiple accounts. If successful in creating universal data portability, the project could dramatically impact the tech industry and its current business models. Continue reading Technology Titans Join Forces on New Data Transfer Project

Social media platforms such as Google and Facebook are exempt from liability for user-posted content, a protection that top Republican legislators want to end. House Judiciary Committee chair Bob Goodlatte (R-Virginia) quizzed Twitter representatives about the exemption, asking why they should be “treated differently than,” for example, a hotel that faces limited responsibility for illegal actions on its property. Goodlatte is one lawmaker who also looked at the purported silencing of conservative points of view on the platforms. Continue reading Congress Scrutinizes Social Media Liability for User Content

In an effort to restore trust in its social platform, Twitter plans to “begin removing tens of millions of suspicious accounts from users’ followers” today, reports The New York Times. “Many users have inflated their followers on Twitter or other services with automated or fake accounts, buying the appearance of social influence to bolster their political activism, business endeavors or entertainment careers.” Twitter has acknowledged that easily creating or buying fake followers has negatively affected the legitimacy of the platform. Continue reading Twitter Cuts Millions of Followers to Combat Fake Accounts

Amazon’s advertising and e-commerce businesses are growing in strength, challenging the dominance of Google and Facebook. That’s because Amazon holds the key to a very important piece of information for advertisers — what people buy — and the tech behemoth is beginning to leverage that data. Amazon still makes most of its revenue via e-commerce and Amazon Web Services, but in the first three months of 2018, revenue for advertising jumped 139 percent to $2 billion. This shift has advertisers concerned. Continue reading Growing Strength of Amazon Advertising Biz Draws Concern

On Facebook, Instagram and Twitter, millions of fake profiles take on the identities of authentic celebrities and public figures in music, movies and politics. Such profiles can be a cover for crimes, as when Australian authorities busted a 42-year old man who impersonated Justin Bieber and racked up 900 child sex offenses. Such social media imposters are so rife that Oprah Winfrey has warned her Twitter followers, and her chief marketing officer Harriet Seitler reported that, due to sheer volume, her team only reports the impostors if the miscreants are trying to scam fans. Continue reading Social Media Platforms Ramp Up Removal of Fake Accounts

LinkedIn is introducing two new features: the ability to use QR codes for quickly sharing profiles and contact details, and a “See Translation” button that will translate posts into different languages. Currently available for iOS and Android, the QR codes offer users a quick option for accessing someone’s profile or sharing their own code via messaging apps, email, websites or printed materials such as business cards, conference badges and company brochures. The translation tool, available for more than 60 languages, is offered through LinkedIn’s desktop and mobile web versions (and soon via iOS and Android). Continue reading LinkedIn Unveils Language Translation Tool and QR Codes

Facebook and Twitter will increase scrutiny of the searchable archives of ads running on their sites, to stop fake news in the months leading up to the midterm elections. Twitter is debuting an Ads Transparency Center to open public view of a database of all ads on its platform, having already established the requirement that anyone running a campaign go through a verification process. Facebook, which also has a database of political ads, now plans to make it easier to find background details on all its platforms. Continue reading Facebook, Twitter Plan to Minimize Disinformation, Bad Ads