Instagram introduced new features yesterday designed to enable business owners to engage with customers via the photo-sharing app as long as their business is linked to an official Facebook Page. The new tools — developed after discussions with hundreds of businesses using the platform — include business profiles, analytics and the ability to launch sponsored posts directly from the Instagram app. According to Instagram, the set of tools “will be rolling out in the U.S., Australia and New Zealand in the coming months, and will be available in all regions globally by the end of the year.” Continue reading Instagram to Offer Business Tools Including Profiles, Analytics

According to a Pew Research study, 62 percent of U.S. adults now get their news from social media platforms such as Facebook, Twitter, YouTube and Reddit. Atop the list is Facebook, reaching about 44 percent of the population, while Twitter and YouTube hold second place. The study found that the social media sites with the most growth to their news audiences since 2013 include Facebook, Instagram and LinkedIn. Pew also found that 20-30 percent of users across the top five social platforms still get additional news from local and nightly network television. Continue reading New Study Points to Increase in Social Media as News Source

Twitter is planning a series of changes designed to make communication easier via the social platform, hopefully without alienating its loyal base (earlier proposed changes led to public outcry). Notably, Twitter will modify the 140-character limit of a tweet, which often frustrates some users, but in many ways has come to define the service. “Under the rule-bending, tagging users by their handles at the beginning of replies and adding photos, GIFs and videos will no longer count against the 140-character limit in tweets,” reports The New York Times. “Twitter users will also be able to quote and ‘retweet’ — or rebroadcast — their own older tweets, which was not possible before.” Continue reading Twitter Character Update Makes Room for Interactive Content

Twitter’s acquisition of the rights for “Thursday Night Football” shows that a social media platform can compete with traditional broadcasters for the highest value of all TV rights deals. Although it’s not clear whether the deal indicates that more non-traditional deals are in the offing, one thing is certain: because sports organizations want viewers to be able access their events on any device at any time, they lead other content owners in figuring out what the new viewing ecosystem might look like. Continue reading What Twitter’s NFL Deal Means For Live Sports on TV, Online

On Monday, AMC began an advertising campaign within Snapchat for its much-hyped new series “Preacher,” with the intent of drawing in younger viewers. The new series’ first five minutes will be featured on Snapchat’s Discover section, and marks the first time that an extended clip of a network TV show will be available on the social platform. After a 24-period of exclusivity on Snapchat, the clip will be released to other platforms. It will continue to run on Snapchat for six more days. “Preacher” debuts May 22. Continue reading AMC Takes New Approach to Promoting Series on Snapchat

In-home video entertainment is expected to be a $381 billion global business by 2019, of which about $100 billion represents the North American market. That’s why TV conglomerates aren’t eager to offer skinny bundles, and Apple, for the meantime, has given up on it. In the U.S., video entertainment tends to be spread among five different apps on at least two different hardware platforms, costing between $120 and $14o a month, including a TV package of 200+ channels from providers such as Comcast, AT&T and Dish. Continue reading Growth Slow for Skinny Bundles, Attracting Younger Demos

Twitter, which owns Periscope, is about to debut a way to search via title or topic through the app’s more than 100 years of live video, also offering a list of suggested topics to search. Having launched a year ago, Periscope has accumulated more than 200 million broadcasts — but no way to search them until now. The search function also gives users a list of live streams by people they follow, and allows users to follow videos from a given region. Also new are drone integration and an ability to save live streams. Continue reading Periscope Adds Drone Integration and Ability to Search Video

The battle over encryption is heating up on Capitol Hill where Manhattan district attorney Cyrus R. Vance Jr. said his office hasn’t been able to decrypt 230 iPhones possibly containing important crime-related information. Google general counsel Kent Walker and Microsoft president Brad Smith also visited lawmakers to make the counter-argument that weakened encryption would make their technology less secure. These latest salvos are part of a battle that ignited when Apple refused to decrypt a mass-shooter’s iPhone. Continue reading Twitter Withholds Data, Tensions Rise Between Police, Tech

Facebook’s net income almost tripled to $1.5 billion and monthly active users hit a record 1.65 billion. But the metric that matters is that users spend an average of 50 minutes a day on Facebook, Instagram and Messenger platforms, up from 40 minutes in 2014. That’s the equivalent of one-sixteenth of most peoples’ waking time, and more time than on any other leisure activity than anything but TV and movies. Facebook, of course, would like people to spend even longer on its sites and that’s behind its latest improvements to News Feed. However, the company is also facing a lawsuit regarding its photo tagging feature and biometric data. Continue reading Facebook’s Metrics Are Stellar, But Biometrics Spur Lawsuit

For the first time, a U.S. broadcast network is allowing distribution of Olympics highlights off its own platform. Snapchat just inked a deal with NBC to do exactly that for the 2016 Summer Games. The social media app will create a dedicated mobile channel. Content will come both from BuzzFeed, which will curate short clips and behind-the-scenes content to the Snapchat app’s Discover channel, and from Snapchat itself, which will create daily “live stories” from content from NBC, athletes and sports fans at the games. Continue reading NBC and Snapchat Sign Landmark Deal for Summer Olympics

In January, Google began testing a new feature allowing media companies, marketers, politicians and others to publish content directly to Google. The content, which can be up to 14,400 characters, contain links and up to 10 images or videos, appears instantly in search results and can be shared via Facebook, Twitter or email. Among those using the feature are Fox News, with political debate content; People.com, with content related to the Oscars; and HBO, which has used it to promote the third season of “Silicon Valley.” Continue reading Experimental Google Feature Allows Direct Content Publishing

Following last week’s reports that online advertising revenue in the U.S. reached a record $59.6 billion in 2015, and that Google and Facebook claimed the largest share of the digital advertising pie, social giant Facebook announced yesterday that its ad revenue increased 57 percent in the first quarter to $5.2 billion. Notably, mobile ads represented about four-fifths of the network’s revenue. Facebook’s news countered announcements from other tech companies — including Alphabet, Apple and Twitter — all of which released disappointing first quarter figures. Continue reading Facebook Credits Mobile Ad Growth for Major Revenue Jump

Twitter reported revenue of $595 million for Q1 2016, below Wall Street expectations, adding to its growing list of woes. User growth, an area of concern since its 2013 IPO, remains modest, with an average 310 million monthly users in Q1 2016, up from 305 in Q4 2015. But most of the growth came from outside the U.S., where markets are less mature and therefore less lucrative. One ray of hope is Twitter’s deal with the NFL to live-stream Thursday Night Football games, which has drawn interest from other sports leagues. Continue reading Twitter Hopes to Prove Live-Streaming Value with NFL Games

Vox Media, parent company of politics site Vox, sports sites SB Nation, and technology site The Verge, is about to launch Circuit Breaker, a blog about gadgets. Circuit Breaker will publish news and gossip about technology products and primarily live as a Facebook page, not a separate website, says The Verge’s editor Nilay Patel. The idea of a blog devoted to gadgets is a throwback to sites like Engadget and Gizmodo that, in the early 2000s, focused on smartphones and then broadened to become culture sites. Continue reading Vox Media to Launch Circuit Breaker Gadget Site on Facebook

Two digital platforms scored big live sports deals this week. Twitter beat out Verizon, Facebook and Amazon to win the rights to stream 10 of the National Football League’s Thursday night games. In exchange for $10 million for the global rights, Twitter will get 15 advertising slots to sell commercials for each game. Yahoo, which offered free Major League Baseball games last year, will stream 180 games this year for free online, one per day for the rest of the league’s season, except for local TV blackout restrictions. Continue reading Twitter, Yahoo Score Major Live Sports Deals with Ad Slots