Apple just made its programming language Swift open source, housing it on the new website swift.org to offer a range of tools to help developers turn raw code into applications. Apple designed Swift as an easier programming language for developing software for Apple devices, but the apps can now be formatted to run on other operating systems. The move is part of Apple’s strategy, in light of sagging consumer sales, to target enterprise users; among the companies now using Swift are IBM, Twitter, Yahoo and LinkedIn. Continue reading Apple’s Swift Now Open Source to Aid Enterprise Developers

Last week’s start to the holiday shopping season marked the most social on record with 1.4 million tweets during the week leading up to Black Friday. However, sales in retail stores on Thanksgiving and Black Friday fell about $1.4 billion this year, with more consumers opting to pursue deals online. Black Friday saw a 14 percent increase in online sales over last year, for a total of $2.72 billion, while Thanksgiving online sales jumped 25 percent. Adobe estimates that shoppers spent $4.45 billion online Thursday and Friday combined. Continue reading More People Shopped Online Than in Stores this Black Friday

The owners and operators of the MovieTube websites are in big trouble — whoever they are. The Motion Picture Association of America won a final default judgment, to the tune of $10.5 million, against the sites. But collecting is going to be a problem, since the MPAA has not been able to identify any of the defendants, and no companies have answered the complaint or engaged in any of the proceedings. Google, Yahoo, Facebook and Twitter, however, filed an amicus brief that could trigger subpoenas in the future. Continue reading MPAA Wins Injunction in MovieTube Suit, But Battle Continues

The Electronic Frontier Foundation (EFF), in partnership with Visualizing Impact, just debuted a new site called Onlinecensorship.org where consumers can post when Facebook or other social media platforms take down their content. The site came into being after EFF director for international freedom of expression Jillian York and Visualizing Impact chief executive Ramzi Jaber had a conversation about content takedowns, and then won the Knight News Challenge last year. The site also informs users how to challenge content takedowns. Continue reading Site Offers Process for Reporting Online Content Takedowns

Marketers and advertisers have targeted ads to journalists and “influencers” for some time. But the practice is getting more advanced and pervasive, as Facebook, Twitter and other social media companies offer more granular targeting tools. In fact, the latest efforts now target customized messages to journalists as specific publications, such as The New York Times, The Wall Street Journal or USA Today. Reaching individuals who work in media can now be accomplished in a variety of ways, including using profile or email information.

Continue reading Social Ads Aimed at Journalists Becoming More Sophisticated

Shopify — known for helping small businesses create e-commerce websites — has launched a new mobile app called Sello that joins a crowded field of peer-to-peer commerce efforts. Sello resembles Instagram and provides easy-to-use functionality for individuals and small businesses to sell products online. It is free to list items, but the Sello app collects a 3 percent fee for each transaction. Sellers simply post a product photo and description, list payment and shipping options, and specify a choice of social platforms, such as Facebook, Pinterest or Twitter. Continue reading Shopify’s New Mobile App is Like Instagram for Classified Ads

Facebook, which just achieved a milestone of more than a billion daily users, has announced plans to share revenue with Facebook video content owners and launch a news app. The moves are aimed at keeping users on the platform as long as possible, and its competitors have the same goal in mind: Apple has its newsreader Apple News, partnering with The New York Times; Twitter Moments links tweets in a traditional story format; and Snapchat Discover app showcases stories from publishers including CNN, Vice, People and National Geographic. Continue reading Facebook Unveils Plan to Share Revenue with Video Creators

On the first day of Variety’s Big Data Summit, the main takeaway was that data — from online, set-top boxes, smartphones and even retail sales — has become a tidal wave that threatens to overwhelm even data experts. The industry needs data scientists capable of searching through the mass of data to find nuggets of insight and actionable data, making them highly sought-after, or, as AOL Publisher Platforms global head Tim Mahlman said, “rock stars.” “You can get lost (in data) if you’re not smart about it,” he said. Continue reading Big Data Summit: “Data Is a Tidal Wave” Overwhelming Experts

The third edition of the Social TV Index Report, from digital services company Ring Digital, reveals that YouTube is quickly increasing as a platform where “consumers vote, post, share or comment about something on TV.” The Social TV Index Report states that 37 percent of adults aged 18 to 24 have engaged in social TV, and 29 percent of the overall U.S. Internet population, up 5 percent from last year. Among those social TV users, 14.5 percent posted TV-related comments to YouTube, more than twice last year’s 6.3 percent. Continue reading Report Shows YouTube Views Rise as Social TV Gains Traction

Competition in the OTT video market has heated up over this last year, and will likely build over the coming year, say some experts. Currently in online video, the top five online video destinations account for 85 percent of the market share. High-trafficked video destinations include YouTube and Facebook and TV brands such as ESPN, CNN and Fox Sports. But the mid-to-long tail sites have almost no video — which is worth significantly more than display advertising — making it an opportunity that’s been waiting to happen. Continue reading Internet Service Providers Compete for OTT Video Dominance

After three years of consideration, the Securities and Exchange Commission now allows ordinary investors to take equity stakes in startups through crowdfunding. The move began with the 2012 Jumpstart Our Business Startups, or JOBS Act, to assist startups and small businesses to raise capital from potential investors. But, until last week, only investors whose net worth was greater than $1 million (excluding their primary residences) or earned more than $200,000 a year were permitted to invest via crowdfunding. Continue reading SEC Greenlights Crowdfunding for Startups, Keeps Watchful Eye

Popcorn Time, a free software BitTorrent client with integrated media player, has shut down, seemingly due to tampering with its DNS server. Could this be the end for the company that was shut down once due to MPAA complaints about piracy? That’s not clear, but just before its site went down, Popcorn Time creators announced the launch of Butter, a new version of the Popcorn Time service, but without any direct links to piracy. Butter lets the user create a streaming service — and leaves the piracy up to the individual user. Continue reading Popcorn Time Goes Dark, Just After Launching Butter Project

Facebook and Yahoo just made strategic deals with regard to search. Facebook, which unsuccessfully attempted search with its Graph Search feature in 2013, states it has now indexed more than two trillion posts, promoting it as a way to follow news discussions in real time. Yahoo just inked a non-exclusive deal with Google to provide search results and ads; antitrust regulators struck down a similar deal in 2008. Yahoo renegotiated an exclusive deal with Microsoft’s Bing to make this latest deal. Continue reading Facebook and Yahoo Attempt to Expand Search Capabilities

Instagram has launched a new app called Boomerang that allows users to record 1-second video clips and share them on social media. The app records a burst of five photos and then stitches them together into a video loop, similar to an animated GIF, and plays the loop backwards and forwards to create the Boomerang effect. The app, available on Android and iOS, does not require an Instagram account. This is the third standalone app from Instagram; Layout is used to create collages to upload to Instagram, while Hyperlapse lets users create time-lapse videos. Continue reading Instagram Answers Competitors with Short Boomerang Videos

Apple pushes apps as a way to make the iPhone a must-have device. Google pushes mobile websites, to make money from digital search and the data it collects. What’s a digital publisher to do? More and more of them are finding it onerous to maintain both. Although apps are ideal for loyal users, they require users to download them. Web pages appear to be a better way to attract new users. Apps currently dominate, but there’s some indication that publishers that must choose between the two, pick their website. Continue reading Apps vs. Mobile Web: Apple, Google Compete for Publishers