As Microsoft ushers in Kya Sainsbury-Carter to head its $18 billion digital advertising business, Bing Chat is joining her at center stage. The company has plans for generative AI to transform the category, including with paid links in chat results. Since February the company has been testing ads in Bing Chat searches. Microsoft hasn’t disclosed how many people are using the new Bing with AI chat, nor how many ads it has served. Bing Chat’s responses include footnoted links to resources amplifying the information in the chatbot’s conversational answers, but sometimes it links to paid search ads. Continue reading Microsoft’s Bing Chat Powers a New Approach to Advertising

More than 3 million users are now using the $3.99-per-month Snapchat+ subscription service that launched last June. The premium offering got a boost when the company added early access to its AI chatbot, called My AI. Snap will soon make My AI available free to Snapchat’s 750 million monthly users, the company announced Wednesday at its annual partner summit in Santa Monica, California. Snap CEO Evan Spiegel told attendees the company is targeting 10 million users as a “medium-term goal” for Snapchat+, which in addition to the U.S. is available in the UK, Germany and United Arab Emirates. Continue reading ‘My AI’ Will Be Free for All as Snapchat+ Hits 3M Paying Subs

Twitter appears to be angling for a slice of the newsletter market, with tweets of up to 10,000 words now available to Twitter Blue subscribers in the U.S. That’s more than double the 4,000-character limit paid accounts were extended in February. Those using the platform’s free tier are still allowed only 280-character tweets. The lengthy posts are intended to help users monetize through subscriptions, which can be priced at $2.99, $4.99 or $9.99 per month. In addition to the character cap increase, Twitter Blue subscribers will also gain access to support for bold and italics text formatting. Continue reading Twitter Pushes Subscriptions and Increases Its Character Cap

Tech billionaire Elon Musk has formed a new artificial intelligence company called X.AI Corp., which was reportedly incorporated in Nevada on March 9. Analysts are suggesting that Musk will use the new company to help launch the “everything app” called X that he’s referred to numerous times. Most media reports have also focused on the startup as a potential rival to OpenAI, a company Musk helped found. For now, X.AI has a handful of staff and 10,000 Nvidia GPUs, but the joint chief of Tesla and Twitter is said to be busy assembling investors and recruiting AI researchers and engineers. Continue reading Elon Musk Announces New Artificial Intelligence Venture X.AI

Utah has become the first state to pass laws requiring social media platforms to obtain age verification before users can register. The law is designed to force social networks to enforce parental consent provisions. As of March 2024, companies including Facebook, Instagram, Snap, TikTok and Twitter will be required to secure proof of age for Utah users via a valid ID instead of just letting people type in their birth date at sign-up. While Utah is out front on the issue, nine other states have proposed legislation that includes age checks, most recently Arkansas. Continue reading Utah’s Social Media Law Requires Age Verification for Minors

Popular social platform Snapchat is improving its AI chatbot as part of a larger set of updates (that includes an age filter and parental insights) and recently launched premium features (such as generative AI profiles backgrounds). The chatbot, My AI, was launched in February for Snapchat+ subscribers. Snap says it has since received feedback of inappropriate responses from My AI, which was built using OpenAI’s GPT technology, but claims the problems have been due in large part to users trying to “trick the chatbot into providing responses that do not conform to our guidelines.” The new tools are designed to keep My AI’s responses in check. Continue reading Snapchat Adds Safety Moderation Tools to Improve Chatbot

Twitter did not implement the check mark purge set for April 1, when it said it would remove the blue verification symbols from the accounts of celebrities, influencers and politicians who were not paying $8 per month for a Twitter Blue subscription. The weekend came and went with the status of so-called “legacy verifications” largely unchanged. Twitter’s owner and CEO, Elon Musk, says he still plans to monetize verifications, and that U.S. businesses and governments will be charged $1,000 monthly to retain their checkmarks — gold for businesses and gray for governments. Continue reading Changes to Twitter’s Legacy Verifications Lead to Confusion

The Federal Trade Commission is cracking down on fraudulent tech advertising, which escalated substantially during the COVID-19 pandemic, issuing orders to eight social media and video streaming platforms seeking information on commercial practices that are deceptive or expose consumers to false health-care products, financial scams and counterfeit or fake goods. The action compels services including Meta Platforms’ Instagram, Alphabet’s YouTube, ByteDance’s TikTok and Amazon’s Twitch to provide answers in 45 days so the FTC can analyze their practices. In addition to fact-finding, the order is intended to pressure the companies to self-regulate. Continue reading FTC Demands Info from Tech Firms in Fight Against Ad Fraud

The waitlist has officially opened for Meta Verified checkmarks on Facebook and Instagram in the U.S. The blue checkmarks, which cost $12 per month on the web and $15 for mobile apps, were first introduced in Australia and New Zealand last month. Meta Platforms CEO Mark Zuckerberg wrote on Instagram’s Meta channel Friday that in addition to a badge, Meta Verified offers “proactive impersonation protection and direct access to customer support.” To be verified, users must be at least 18 years old, agree to two-factor authentication and provide a government-issued photo ID. Continue reading Facebook and Instagram Users Can Sign Up for Meta Verified

Meta Platforms is said to be considering the launch of a decentralized federated app powered by ActivityPub, the framework used by Twitter, Mastodon and others, according to a report originating in Mumbai-based Moneycontrol, which says the app, codenamed P92, will be “Instagram-branded,” allowing users to login using their Instagram credentials. A Meta spokesperson confirmed to Moneycontrol “we’re exploring a standalone decentralized social network for sharing text updates. We believe there’s an opportunity for a separate space where creators and public figures can share timely updates about their interests.” Continue reading Meta Is Developing a Social Network That Could Rival Twitter

Meta Platforms CEO Mark Zuckerberg is getting a lot of love from Wall Street, which saw the company’s stock add $100 billion in value in Q1, largely on the basis of announcing layoffs. Now the 38-year-old is getting attention for a 2,200-word staff memo that has garnered high marks for candor even as he eliminates another 1o,000 jobs. “Last year was a humbling wake-up call,” Zuckerberg wrote. “The world economy changed, competitive pressures grew, and our growth slowed considerably.” Streamlining while working more strategically is the foundation of what Zuckerberg has coined a “year of efficiency.” Continue reading Zuckerberg Memo Outlines Management Based on Efficiency

The European Union’s implementation of the Digital Services Act (DSA) and the Digital Markets Act (DMA) is poised to trigger worldwide changes on familiar platforms like Google, Instagram, Wikipedia and YouTube. The DSA addresses consumer safety while the DMA deals with antitrust issues. Proponents say the new laws will help end the era of self-regulating tech companies. Although as in the U.S., the DSA makes clear that platforms aren’t liable for illegal user-generated content. Unlike U.S. law, the DSA does allow users to sue when tech firms are made aware of harmful content but fail to remove it. Continue reading Changes Ahead for Big Tech When EU Regulations Enforced

Twitter’s December adjusted earnings and revenue fell about 40 percent, year over year, according to reporting in The Wall Street Journal. CEO Elon Musk, who completed his acquisition of the social platform in October, has instituted deep cuts as he tries to reinvent the company hobbled with an estimated $1 billion in interest per annum on the $13 billion he borrowed to helped pay for the company. The troubles are due in part to bad timing, as the ad market on which Twitter and other socials depend took an overall downturn. Musk, nonetheless, remains optimistic the company will at least break even in 2023. Continue reading Twitter Revenue and Adjusted Earnings Are Down 40 Percent

Bluesky has made it into the Apple App Store, where its reportedly generated more than 2,000 downloads in the past two weeks in an invitation-only beta mode, prompting speculation that a public launch is coming soon. Backed by Twitter co-founder and former CEO Jack Dorsey, Bluesky’s focus is a transfer protocol called AT (Authenticated Transfer) designed to facilitate an open, decentralized social network, not unlike the ActivityPub protocol that underpins Mastodon. The mobile app has been developed to showcase the protocol’s features. Incubated at Twitter starting in 2019, Bluesky is now a public benefit company. Continue reading Jack Dorsey-Led Bluesky Social Platform in Beta at App Store

Meta Platforms is introducing a subscription bundle called Meta Verified that allows Facebook and Instagram users to authenticate their online identities. “We want to make it easier for people, especially creators, to establish a presence so they can focus on building their communities,” the company said in introducing the feature, which costs $11.99 a month for PC and Android users and $14.99 per month on Apple devices. “We’re starting with a gradual test in Australia and New Zealand later this week to learn what’s most valuable,” with the rest of the world to follow, Meta said. The news follows a similar move by Twitter with its subscription features. Continue reading Meta Verified Subscriptions Coming for Facebook, Instagram