Early numbers indicate that last night’s Super Bowl broadcast was a big win for NBC. According to NBC Sports, the New England Patriots’ 28-24 victory over the Seattle Seahawks delivered a 49.7 overnight rating, which marks the highest in Super Bowl history. NBC says the total number of viewers will be announced later today, and could prove to be a new TV record. Twitter announced the evening marked the most-tweeted in Super Bowl history, with more than 28.4 million tweets referencing the game, Katy Perry’s halftime show and the commercials. Continue reading Super Bowl XLIX Tops Broadcast TV and Social Media Records

During Katy Perry’s halftime performance at this weekend’s Super Bowl, Delivery Agent’s ShopTV platform will enable viewers to purchase special merchandise via connected devices. Products (including a limited-edition Perry item) can be ordered through connected Samsung and LG TVs, shop-enabled tweets from brand partners, and mobile devices with the Shazam content-recognition app. Merchandise will also be available during and after the Super Bowl via the ShopTV app on Roku devices.

Continue reading Super Bowl Halftime Show Will Be Shoppable for the First Time

Facebook announced that it plans to launch the ultimate Super Bowl experience on its social network with what can best be described as a second-screen, real-time news feed entirely devoted to Sunday’s game between the Patriots and Seahawks. Facebook users can visit the designated Super Bowl page to access a live scoreboard and a running play-by-play of the game, as well as curated posts, photos, videos and ads from media sources, celebrities and friends talking about the game.  Continue reading Facebook To Cover the Super Bowl with Real Time News Feed

Mobile messaging service Snapchat unveiled Snapchat Discover yesterday, a new portal feature that includes articles, music and other media content from 11 new partners such as CNN, Comedy Central, Cosmopolitan, ESPN, National Geographic, Vice and Warner Music. Full-screen video ads from leading brands will run with the content; a portion of the ad revenue will be shared with publishers. In contrast to the user-shared media currently prevalent on Facebook and Twitter, Snapchat will reportedly maintain tighter control over its content. Continue reading Snapchat Discover Aims to Become Internet Portal for Mobile

Magic Leap, the startup that raised $542 million in a funding round led by Google, has filed a patent for “cinematic reality,” in which users will get access to the company’s augmented reality tech through a headset and belt pack. Magic Leap’s system stores content in the cloud, and any augmented reality content can be configured to fit in with the user’s physical environment. The patent lists interesting possible uses for the technology, from grocery shopping and home decor to surgery and hospital stays. Continue reading Magic Leap Patent Reveals Possibilities for Augmented Reality

With nearly 70 million visitors per month, Pinterest is becoming a popular destination for advertisers to reach new audiences, except not in the way that Pinterest intended. Instead of advertising directly through Pinterest via “Promoted Pins,” advertisers have found success in partnering with an array of “Pinfluencers,” individuals that have accrued millions of followers. Advertisers see the influence these individuals have over followers, and are discovering new ways to leverage them as effective marketing tools.  Continue reading Advertisers Opting for Pinterest Influencers Over Pinterest Ads

Following earlier setbacks, Samsung has launched its Tizen mobile operating system in New Delhi, India with the entry-level Samsung Z1, priced less than $100. Tizen joins the likes of Google’s Android and Apple’s iOS systems that collectively hold over 95 percent of the market. Samsung is initially focusing on India’s population of mobile phone users since many of them still own basic phones. Samsung hopes to build from the market in India, gain momentum and incentivize app developers to build for Tizen. Continue reading Samsung Launches New Phone Powered by Android Rival Tizen

Twitter has plans to generate additional revenue from video ads that may be viewable by inactive participants of the social network. There are millions of people that have access to tweets all over the Web without being registered with their own Twitter accounts. Twitter’s new plans include selling ads within the streams of tweets that appear on other apps and sites. Twitter reportedly detailed its proposed initiative to media buyers at the 2015 International CES in Las Vegas. Continue reading Twitter Introduces its Plan to Sell Ads on Other Apps and Sites

With the Apple Watch expected to debut as early as March, anticipation has been building in regards to the many exciting apps that will undoubtedly be designed to work with the new device. The tech behind the watch allows users to access information — photos, emails, text messages and Web-based content — with a simple glance, similar to our interaction with phones, only much more efficient. Apple released its SDK in November, and hundreds of companies are working to have apps ready for the product’s launch. Continue reading Apps for Apple Watch Have the Potential to Break New Ground

According to a new Pew Research study, American adults are increasing their use of traditional social networks, while teens are spending more time with messaging services such as Snapchat. Facebook use has leveled off, but Pew points to increases in the use of Instagram, Pinterest, LinkedIn and Twitter. Pew found that adult Facebook users log in at least once per day, while almost half of Instagram users visit daily, and 36 percent of Twitter users visit daily (a drop from 46 percent in 2013, which Twitter refutes). Continue reading Pew Research Study Says U.S. Adults Using More Social Media

United Talent Agency has developed a measurement tool to track and rank movies based on the social media buzz they accrue in the 365 days up until the film’s release date. Using data provided by Twitter, UTA determines and assigns a ranking for every move on a scale of 1-100. For 2014, UTA observed a pattern by which higher ranked movies outperformed lower ranked movies at the box office. The correlation between a movie’s social media numbers and box office performance however, does not imply causation. Continue reading CES: UTA Talks the Importance of Social Data in Hollywood

A new iOS shopping app and social network offers a compelling way to make money from selfies. Stylinity encourages its users to record “Shoppable Selfies,” tag the fashionable items featured in the image — such as clothing, beauty products, and furniture, and then upload it to a marketplace where others can browse and make purchases. When shoppers purchase a brand’s product from one of your selfies, you earn points redeemable for cash, clothing, “exclusive experiences,” or “fun products.” Continue reading Shoppable Selfies: Earn Cash and Rewards with Your Images

A new report from Frank N. Magid Associates indicates that Facebook’s popularity with teenagers is continuing its decline. According to the study, Facebook usage by 13- to 17-year-old Americans engaged in social media dropped from 95 percent in 2012 to 94 percent in 2013, and 88 percent this year. During the same time frame, Twitter and various messaging apps experienced an increase in popularity with teenagers. In addition, only 9 percent of respondents described Facebook as “safe” or “trustworthy.” Continue reading Survey Shows Teens Continuing to Lose Interest in Facebook

Instagram, the photo- and video- sharing service owned by Facebook, is deleting all the accounts it has identified as “spammy.” As a result, more than 29 percent of Instagram’s own followers disappeared last week. According to software developer Zach Allia, stars such as Justin Bieber and Kim Kardashian also lost millions of followers. The purge was intended to combat fake accounts, a problem that leads to hijacked hashtags, artificially inflated follower counts, and increased advertising costs. Continue reading The Instagram Rapture: Millions of Fake Accounts are Purged

San Francisco-based startup Fyusion released a new version of its Fyuse app this week that allows users to record 3D “surround view” photospheres. Users press record and move their phone for a few seconds. Fyuse then renders the images on the device and offers the result for sharing on its platform. The app, available for iOS and Android, is designed to augment everything from selfies to fashion shows, but may also prove successful as a compelling way to bring user-generated content to mobile VR. Continue reading App Creates 3D Photospheres, New Potential for Mobile VR