Twitter is investing $10 million in MIT’s Media Lab for research purposes. The company will also provide researchers with the archives of every public tweet, along with the real-time feed. The researchers will attempt to understand how information spreads on social media platforms like Twitter. MIT will use the investment over a five-year period to build tools involving data visualization and mobile apps. This is the first investment that Twitter has made for academic research. Continue reading Twitter Helps MIT Study Spread of Information via Social Media

Facing new competition in the mobile payment space, including the recently unveiled Apple Pay, eBay announced yesterday that it plans to spin off its PayPal business into a separate publicly traded company in late 2015. This is an about face by the online retailer, which had defended keeping the companies together after investor Carl Icahn aggressively pushed for a separation. EBay now says that a split will provide both companies with better competitive positions and allow them to focus on strategy. Continue reading Course Reversal: eBay Plans to Spin Off PayPal Biz Next Year

ABC relaunched its streaming WATCH ABC app last week with new features that allow viewers to multitask on social networks while they are watching shows. Big data showed that only a small amount of people using their mobile devices while watching TV are actually discussing the shows online or interacting with anything related to the shows. Facebook and Twitter integration in the update is designed to make it easier for viewers to check social media and share their favorite scenes and episodes. Continue reading ABC Reimagines Second Screen With its WATCH App Update

Many consumers have found that the fastest way to get a response from a company is to send a tweet, but the 140-character length and the public nature of the social network limit the conversation. Hootsuite Media, the maker of the popular social media management app, is rolling out a solution: a feature that allows businesses to initiate calls with their customers via Twitter. Consumers who send the company tweets will get a reply with a phone number so that they can talk offline. Continue reading Hootsuite Takes Customer Service from Twitter to Phone Calls

A recent study from Twitter shows that live-tweeting from an actor’s account can boost the volume of conversation on the social network. Series premieres with live-tweeting cast-members had 64 percent more tweets that day than TV shows that did not. The difference for live-tweeting from the show’s official handle was only a seven percent increase. Twitter says actors also generate a significant following when they live-tweet. Their lift in follow rate increases by 228 percent. Continue reading Study: Live-Tweeting Actors Drive Engagement, Good for Shows

Dataminr is a software tool that can find patterns in the millions of tweets posted every day to help news organizations spot leads for breaking news. CNN, BBC, and Gannett had already been testing Dataminr before the software was officially released on Tuesday. The new “Dataminr for News” includes a new mobile app, which will send alerts to notify journalists of developing stories. Dataminr is one of several technologies that media companies are using to mine social media. Continue reading New Software Can Detect Breaking News Leads on Social Media

Social network Facebook is making changes to its algorithm that determines what stories show up in its users’ News Feeds. The update will give major news events like the Ferguson riots more priority, so that people can share and discuss these stories as they unfold. Facebook has also been able to convince advertisers to spend on high user engagement. An eMarketer report shows marketers’ digital ad spending share is higher than the share of time people actually spend on Facebook. Continue reading Facebook Updates News Feed to Include More Current Events

The Alibaba Group, China’s leading e-commerce operator, raised nearly $21.8 billion in its initial stock sale yesterday. While not the biggest initial public offering to-date, Alibaba did have one of the strongest stock sales on record, surpassing those for Facebook and General Motors. When it begins trading today on the New York Stock Exchange, it is poised to become one of the world’s most impressive Internet powerhouses, a compelling blend of Amazon, eBay, Google and other tech giants. Continue reading Alibaba Raises $21.8 Billion in IPO: Ready to Take On Google

Facebook has launched the TODO project (“Talk Openly, Develop Openly”) to help streamline the process of executing open source software projects, a major concern in a new era of cloud and mobile computing. Since Monday’s announcement, more than 30 companies have joined the initiative including Google, GitHub, Dropbox and Twitter. The TODO project plans to streamline the process of releasing and updating software, as well as develop a common set of tools for these programs. Continue reading Facebook’s TODO Project Aims to Steer Open Source Software

More than 20 talent agencies and management companies are vying to represent some of YouTube’s biggest celebrities with the promise of growing these stars’ online audience and traditional media presence. Agents often negotiate endorsement deals, acting gigs, music deals and book deals. They can also help the young-adult and teenage stars navigate licensing contracts. YouTube stars have started attracting traditional media companies, and now traditional management companies. Continue reading YouTube Stars Hire Agents, Managers in Traditional Media Push

Microsoft has agreed to purchase Mojang, the Swedish company responsible for developing the world-building computer game “Minecraft.” The $2.5 billion cash deal, expected to be completed later this year, will bring the immensely popular title — and the Stockholm-based Mojang team — to Microsoft Studios, which publishes blockbuster game series such as “Fable” and “Halo.” “Minecraft” is currently the most popular online game on Xbox, and the top paid app for iOS and Android in the U.S. Continue reading Microsoft to Pay $2.5 Billion for Mojang, Maker of ‘Minecraft’

While 73 percent of millennials still watch television content on a traditional TV set, many are turning to alternative platforms for guidance regarding what to watch. A recent Omnibus survey learned that 74 percent also watch content online via computer, smartphone or tablet, and 76 percent say they discover new shows from friends, family and social media. Service providers such as RelayTV are responding by offering platforms that effectively blend social networking with traditional television. Continue reading RelayTV Targets Millennials with Integrated Social TV Platform

MTV and GE are among the brands that have turned to 23-year old Jerome Jarre and his popular Vine videos and Snapchat messages that reach millions (his Vine account alone touts 7.2 million followers). Brands pay up to $25,000 for his Vines and $35,000 for a single Snapchat message. Jarre’s marketing firm, GrapeStory is helping to shape the contagious appeal of short form media. And his star status is going mainstream. Celebrities such as Robert De Niro, Ashton Kutcher and Aaron Paul have appeared in his Vines. Continue reading Short Form: Brands Enlist Jerome Jarre for Social Advertising

Twitter has announced its trial run of a “Buy” button on tweets, which enables users to make purchases directly from their Twitter feeds. So far, Twitter has announced that it will test this new feature with a variety of retailers, nonprofits, and musicians, but movie purchases may not be far behind. Fandango, for example, has already launched a “Twitter Card” feature, which redirects users to the Fandango site so they can buy movie tickets. The “Buy” button is currently being tested by a select number of Twitter users. Continue reading Make Purchases from Your Twitter Feed with New Buy Button

According to Facebook, its users have watched an average of more than one billion videos per day on the social network since June, with more than 65 percent of video views occurring on mobile devices. Facebook is planning new YouTube-like features that should appeal to content producers. Starting this week, users will be able to see the number of views a video has received, which could help people discover popular new videos. Facebook is also testing the ability to display related videos once a clip has ended. Continue reading Short-Form Video a Top Priority at Facebook, Says Zuckerberg