Social network Facebook is making changes to its algorithm that determines what stories show up in its users’ News Feeds. The update will give major news events like the Ferguson riots more priority, so that people can share and discuss these stories as they unfold. Facebook has also been able to convince advertisers to spend on high user engagement. An eMarketer report shows marketers’ digital ad spending share is higher than the share of time people actually spend on Facebook. Continue reading Facebook Updates News Feed to Include More Current Events

The Alibaba Group, China’s leading e-commerce operator, raised nearly $21.8 billion in its initial stock sale yesterday. While not the biggest initial public offering to-date, Alibaba did have one of the strongest stock sales on record, surpassing those for Facebook and General Motors. When it begins trading today on the New York Stock Exchange, it is poised to become one of the world’s most impressive Internet powerhouses, a compelling blend of Amazon, eBay, Google and other tech giants. Continue reading Alibaba Raises $21.8 Billion in IPO: Ready to Take On Google

Facebook has launched the TODO project (“Talk Openly, Develop Openly”) to help streamline the process of executing open source software projects, a major concern in a new era of cloud and mobile computing. Since Monday’s announcement, more than 30 companies have joined the initiative including Google, GitHub, Dropbox and Twitter. The TODO project plans to streamline the process of releasing and updating software, as well as develop a common set of tools for these programs. Continue reading Facebook’s TODO Project Aims to Steer Open Source Software

More than 20 talent agencies and management companies are vying to represent some of YouTube’s biggest celebrities with the promise of growing these stars’ online audience and traditional media presence. Agents often negotiate endorsement deals, acting gigs, music deals and book deals. They can also help the young-adult and teenage stars navigate licensing contracts. YouTube stars have started attracting traditional media companies, and now traditional management companies. Continue reading YouTube Stars Hire Agents, Managers in Traditional Media Push

Microsoft has agreed to purchase Mojang, the Swedish company responsible for developing the world-building computer game “Minecraft.” The $2.5 billion cash deal, expected to be completed later this year, will bring the immensely popular title — and the Stockholm-based Mojang team — to Microsoft Studios, which publishes blockbuster game series such as “Fable” and “Halo.” “Minecraft” is currently the most popular online game on Xbox, and the top paid app for iOS and Android in the U.S. Continue reading Microsoft to Pay $2.5 Billion for Mojang, Maker of ‘Minecraft’

While 73 percent of millennials still watch television content on a traditional TV set, many are turning to alternative platforms for guidance regarding what to watch. A recent Omnibus survey learned that 74 percent also watch content online via computer, smartphone or tablet, and 76 percent say they discover new shows from friends, family and social media. Service providers such as RelayTV are responding by offering platforms that effectively blend social networking with traditional television. Continue reading RelayTV Targets Millennials with Integrated Social TV Platform

MTV and GE are among the brands that have turned to 23-year old Jerome Jarre and his popular Vine videos and Snapchat messages that reach millions (his Vine account alone touts 7.2 million followers). Brands pay up to $25,000 for his Vines and $35,000 for a single Snapchat message. Jarre’s marketing firm, GrapeStory is helping to shape the contagious appeal of short form media. And his star status is going mainstream. Celebrities such as Robert De Niro, Ashton Kutcher and Aaron Paul have appeared in his Vines. Continue reading Short Form: Brands Enlist Jerome Jarre for Social Advertising

Twitter has announced its trial run of a “Buy” button on tweets, which enables users to make purchases directly from their Twitter feeds. So far, Twitter has announced that it will test this new feature with a variety of retailers, nonprofits, and musicians, but movie purchases may not be far behind. Fandango, for example, has already launched a “Twitter Card” feature, which redirects users to the Fandango site so they can buy movie tickets. The “Buy” button is currently being tested by a select number of Twitter users. Continue reading Make Purchases from Your Twitter Feed with New Buy Button

According to Facebook, its users have watched an average of more than one billion videos per day on the social network since June, with more than 65 percent of video views occurring on mobile devices. Facebook is planning new YouTube-like features that should appeal to content producers. Starting this week, users will be able to see the number of views a video has received, which could help people discover popular new videos. Facebook is also testing the ability to display related videos once a clip has ended. Continue reading Short-Form Video a Top Priority at Facebook, Says Zuckerberg

The White House announced that it has hired Google exec Megan Smith to become the next U.S. Chief Technology Officer and Assistant to the President. Smith replaces Todd Park, who is moving to Silicon Valley in a new position as recruiter of tech talent for the federal government. The White House also announced that Alexander Macgillivray, former counsel for Twitter and Google, will serve as a deputy CTO with a focus on Internet and intellectual property policies and the intersection of big data and privacy. Continue reading President Obama Names Two Googlers to Fill Key Tech Posts

The 66th Primetime Emmy Awards will air tonight on NBC, this year with a few social media twists. Actor Aaron Paul, nominated again for his role in “Breaking Bad,” is thanking his fans with another Hollywood scavenger hunt. He recently posted a photo on Instagram promising signed scripts, posters and more. Facebook is providing an oversized tablet designed to let celebs answer questions from fans during the festivities. And Google has posted TV filming locations that you can check out on Street View. Continue reading More Social Interaction Surrounding This Year’s Emmy Awards

Vine’s new import feature is aimed at brands that want to produce videos without the limitations of a smartphone camera. Previously, Vine only allowed for six-second videos to be recorded and shared using the camera on users’ phones, which boosted creativity for individuals but hindered any commercial use. Now, users can upload videos shot with professional-grade cameras that are edited with computer software. The move is a step toward Twitter’s plan to monetize its video-sharing service. Continue reading Twitter Hopes New Import Feature for Vine Will Attract Brands

LiketoKnowit is a website that allows Instagram users to easily locate items, such as clothing and jewelry, in an Instagram post and then purchase them online. After signing up on the website, whenever a user “likes” a post on Instagram that links to “liketoknow.it,” they receive the information about the product in their inbox with links to shop online. RewardStyle, a company that allows fashion bloggers and publishers to earn commissions on items they link to, developed the site. Continue reading LiketoKnowit Gives Instagram Users Easy Way to Shop Online

Twitter unveiled its new BotMaker system this week, designed to address its growing spam problem. The machine learning models and other techniques traditionally used to classify messages as spam do not always work with the real-time nature of Twitter, so the company developed BotMaker, which scans messages as part of bulk data analyses. According to Twitter, the system has resulted in a 40 percent reduction in spam since it was rolled out and now handles billions of events each day. Continue reading Twitter Effectively Combats Spam with New BotMaker System

Hewlett-Packard’s most recent television advertisement, released Monday, is made entirely of Vines. The 30-second spot features the Pavilion x360 notebook, promoted by Vine stars through short video clips. The company worked to identify social media talent with marketing agency Niche, which focuses on Vine stars. HP’s creative agency 180LA also worked on the commercial. Normally, a 30-second ad takes about 10-12 weeks to produce, but HP’s new spot only took 11 days. Continue reading New HP Pavilion TV Ad Leverages Talent of Vine Celebrities