The White House announced that it has hired Google exec Megan Smith to become the next U.S. Chief Technology Officer and Assistant to the President. Smith replaces Todd Park, who is moving to Silicon Valley in a new position as recruiter of tech talent for the federal government. The White House also announced that Alexander Macgillivray, former counsel for Twitter and Google, will serve as a deputy CTO with a focus on Internet and intellectual property policies and the intersection of big data and privacy. Continue reading President Obama Names Two Googlers to Fill Key Tech Posts

The 66th Primetime Emmy Awards will air tonight on NBC, this year with a few social media twists. Actor Aaron Paul, nominated again for his role in “Breaking Bad,” is thanking his fans with another Hollywood scavenger hunt. He recently posted a photo on Instagram promising signed scripts, posters and more. Facebook is providing an oversized tablet designed to let celebs answer questions from fans during the festivities. And Google has posted TV filming locations that you can check out on Street View. Continue reading More Social Interaction Surrounding This Year’s Emmy Awards

Vine’s new import feature is aimed at brands that want to produce videos without the limitations of a smartphone camera. Previously, Vine only allowed for six-second videos to be recorded and shared using the camera on users’ phones, which boosted creativity for individuals but hindered any commercial use. Now, users can upload videos shot with professional-grade cameras that are edited with computer software. The move is a step toward Twitter’s plan to monetize its video-sharing service. Continue reading Twitter Hopes New Import Feature for Vine Will Attract Brands

LiketoKnowit is a website that allows Instagram users to easily locate items, such as clothing and jewelry, in an Instagram post and then purchase them online. After signing up on the website, whenever a user “likes” a post on Instagram that links to “liketoknow.it,” they receive the information about the product in their inbox with links to shop online. RewardStyle, a company that allows fashion bloggers and publishers to earn commissions on items they link to, developed the site. Continue reading LiketoKnowit Gives Instagram Users Easy Way to Shop Online

Twitter unveiled its new BotMaker system this week, designed to address its growing spam problem. The machine learning models and other techniques traditionally used to classify messages as spam do not always work with the real-time nature of Twitter, so the company developed BotMaker, which scans messages as part of bulk data analyses. According to Twitter, the system has resulted in a 40 percent reduction in spam since it was rolled out and now handles billions of events each day. Continue reading Twitter Effectively Combats Spam with New BotMaker System

Hewlett-Packard’s most recent television advertisement, released Monday, is made entirely of Vines. The 30-second spot features the Pavilion x360 notebook, promoted by Vine stars through short video clips. The company worked to identify social media talent with marketing agency Niche, which focuses on Vine stars. HP’s creative agency 180LA also worked on the commercial. Normally, a 30-second ad takes about 10-12 weeks to produce, but HP’s new spot only took 11 days. Continue reading New HP Pavilion TV Ad Leverages Talent of Vine Celebrities

Twitter announced yesterday that it has been experimenting with “Promoted Video” ads. The product is basically a video version of Twitter’s Promoted Tweets, which provides advertising that appears in users’ content feed. The video ads are embedded into tweets via the platform’s card technology. The company says it has been testing a new Twitter Video Card since earlier this year “that streamlines video playback and brings a one-tap viewing experience in our users’ timelines.” Continue reading Following Facebook’s Lead, Twitter Starts Testing Video Ads

Groopie, an app that just launched on iOS, is hoping to be the next maker of online stars. Now, a team of vloggers can collaborate on episodes of their own shows. Friends can shoot video at the same time, and use built-in editing tools to select the camera angle and audio source. The beta testers who have been experimenting with the app for the past six months have already created reality and scripted shows. Groopie videos can also be shared on Facebook and Twitter. Continue reading Groopie Social Network Lets Vloggers Collaborate on Episodes

According to comScore research, Snapchat is now the third most popular social app among the millennial demographic (18-34 year olds). With 32.9 percent penetration on mobile phones, Snapchat trails only Facebook and Instagram. Jumping from 12.1 percent back in November 2013, the app is now more popular with millennials than Twitter, Pinterest, Vine, Google+ or Tumblr. The shift is important considering that this age group is the most active of mobile social networkers. Continue reading Snapchat Now Third Most Popular Social App with Millennials

BuzzFeed, which currently draws more than 150 million average monthly viewers, wants to become known for more than its numbered lists popular with Web surfers. To achieve this goal, the startup just closed a $50 million investment from Silicon Valley VC firm Andreessen Horowitz. The investment will be used to develop new content sections for the site, create an in-house incubator for new technologies, and put more resources toward its LA-based video arm, BuzzFeed Motion Pictures. Continue reading BuzzFeed is Using Investment to Test a Host of New Features

Foursquare has made dramatic changes in its smartphone app while rethinking its approach to local business recommendations. Since the company became popular in 2009 due to its check-in feature, Facebook and Instagram have taken much of that attention with their own check-in features. The revised app urges users to explore their surroundings while using Foursquare as their guide, with its database of 10,000 “tastes” to help users discover exactly what they want. Continue reading Foursquare’s Revamped Mobile App Now Personalizes Results

The National Academy of Television Arts & Sciences announced recipients of the 66th Annual Technology and Engineering Emmy Awards, which will be presented at January’s Consumer Electronics Show in Las Vegas for the ninth consecutive year. Apple, Microsoft, Roku, Sony and TiVo will be recognized for television enhancement devices. HBO and Netflix will receive awards for second screen navigation. Kazuo Hirai, president and CEO of Sony Corporation will receive the Lifetime Achievement Award. Continue reading NATAS Announces 66th Tech Emmys, To Be Presented at CES

About 14 percent of Twitter’s 271 million users do not log in directly to the mobile app or website, where Twitter features its ads. These 37.9 million consumers instead access Twitter content through third-party apps such as Flipboard, Instagram, Foursquare or various news sources. When Twitter filed its IPO last year, the company projected that the number of people accessing via third-party apps would decline. However, growth of the third-party app population has doubled since then. Continue reading Nearly 40 Million Twitter Users Do Not See Ads on Site or App

Twitter announced that it has acquired an artificial intelligence startup known as Madbits. The social network is buying into Madbits’ technology that can search an image and understand its content. This new image search engine is based on deep learning, a type of AI that relies on convolutional neural nets, much like a human’s network of neurons in the brain. Twitter is just the latest in a line of tech companies to invest in this type of technology. Continue reading Twitter Acquires AI Startup Madbits, Explores Image Search

Sprint is in the process of introducing Virgin Mobile Custom, a cheaper wireless plan that allows users to access only specific websites. For $12, subscribers can choose between sole access to either Facebook, Twitter, Instagram or Pinterest. For $22, users can have unlimited use of all four. For an extra $5, subscribers can have access to a music app with unlimited streaming. The program is expected to help customers that have less money afford wireless Internet access.

Continue reading Sprint Introduces $12 Wireless Plan for Use of Specific Apps