Omnicom Media Group and Twitter announced a mobile-advertising deal yesterday that is said to be valued at $230 million over the next two years. The agreement will integrate Accuen, Omnicom’s ad buying unit, with MoPub, the ad exchange that Twitter acquired in September for $350 million. The deal will lock in advertising rates and access to inventory for Omnicom agencies, while also providing a first look at new ad units and related opportunities being developed by Twitter. Continue reading Omnicom Media, Twitter Agree to $230 Million Mobile Ad Pact

Late last week the House overwhelmingly passed legislation that is intended to bring an end to the National Security Agency’s bulk phone records program. The USA Freedom Act is designed to restrict the federal government’s ability to collect records about citizens in bulk, a program that had sparked debate regarding privacy and civil liberties. The House voted 303-to-121 in support of the USA Freedom Act, which could signal a change in how both political parties view the power of the NSA. Continue reading House Passes USA Freedom Act to Curb NSA Surveillance

Social network Twitter is making video sharing easier than ever for advertisers and regular users alike. By typing a hashtag in a tweet, Twitter users can easily find related videos in the suggested hashtag results. Then users can attach those videos to their original tweets with just one click. The social network could sell businesses the opportunity to provide those searchable, embeddable videos. Recently, Twitter made one-click videos available in Promoted Tweets. Continue reading Twitter Offers New One-Click Video Embedding Capability

Facebook and Google have benefited from the social login button, which allows consumers to log in to other websites and apps using their social media accounts. While app makers have found the tactic useful as users are spared the hassle of signing up, Facebook and Google+ use the information to track what their users do on the Internet. In reaction to users’ decreasing interest in social logins, both companies are shifting tactics to allow for more anonymity.  Continue reading Users Lose Interest in Facebook and Google Login Services

Nielsen expanded the information it provides for its Twitter TV Ratings service yesterday with the launch of demographic data. The new feature identifies the age and gender of those tweeting about TV shows and events in addition to those who see the tweets. Earlier Nielsen research found that the number of people who read tweets about TV shows outnumber those who create them by a 50-1 margin. In addition, the tweet “Viewers” represent a more demographically balanced profile than the tweet “Authors.” Continue reading Nielsen Sets Out to Identify Who is Tweeting About Television

Facebook and Publicis Groupe, the advertising holding company with clients such as Procter & Gamble, Verizon and Coca-Cola, have struck an advertising deal reportedly worth “hundreds of millions of dollars.” The partnership will give Publicis increased access to Facebook’s user data, ad inventory, and opportunities to advertise on Instagram and to utilize video ads. The deal is the largest to-date between an agency holding company and a tech company. Continue reading Publicis Groupe and Facebook Announce New Ad Partnership

Adventr has launched a new drag & drop editing platform that allows users to create interactive videos. The New York City-based startup is backed by musician John Legend, and was founded by Devo Harris, better known as Grammy-winning producer and songwriter Devo Springsteen. The service essentially works by overlaying graphics on video, and giving users multiple choices. Adventr also allows users to share their videos on Twitter, Facebook, and any website that supports the VPAID format. Continue reading New Startup Adventr Will Help You Easily Make Interactive Videos

Although Wallet seemed to have tremendous potential as the next big thing, Square recently pulled the app from mobile app stores after receiving a lukewarm response from consumers and retailers. Square Wallet, created by Twitter inventor Jack Dorsey, offered a radical new way of performing an everyday task by making payments through a mobile app easier. Dorsey’s vision was to reinvent in-person payments for the mobile era, but the public did not seem to respond well. Continue reading After a Lukewarm Response, Square Pulls the Plug on Wallet

Deena Varshavskaya launched Wanelo, a platform for both online shopping and social networking, in 2012. Two years later, the site has 11 million users and access to 12 million products and 300,000 stores worldwide, from big brand names to small boutiques. The image-intensive site allows users to browse, share, and purchase products immediately. Wanelo does not stock the products itself, but rather, every product is linked to a store’s online site. Continue reading Wanelo: Like a Digital Mall That Makes Online Shopping Social

More than 100 Internet companies and two FCC commissioners are voicing their concerns over FCC Chairman Tom Wheeler’s proposal to regulate broadband providers. Wheeler’s plan would allow broadband companies to charge fees to content providers that want to access the fastest lanes, a proposal that does not treat all Internet traffic equally. Amazon, Facebook, Google and Yahoo are among the companies that described the proposal as “a grave threat to the Internet” in a letter to Wheeler. Continue reading Internet Giants Dispute Proposed FCC Rules on Net Neutrality

More than twenty tech companies and civil liberties groups have started a coalition to fight the National Security Agency’s mass Internet surveillance programs. On June 5, these groups will participate in a “Reset the Net” day of action by posting the campaign’s splash screen on websites and mobile apps. The coalition is distributing free privacy protection software tools to users and calling on developers to add NSA resistant features to sites and apps. Continue reading Reset the Net: Campaign Opposes Mass Internet Surveillance

Vevo, YouTube’s single largest music supplier of videos, does not just distribute music videos. At the 2014 NewFronts presentations, Vevo introduced seven new original series that explore different aspects of music and the artists that create it. Vevo also announced deals with Twitter to promote videos and Mirriad to integrate brands into their new content. The digital music video powerhouse also plans to host a live concert in the fall of 2014. Continue reading Vevo Announces Original Content, Expanded Pact with Twitter

In a blog post this week, Yahoo announced that its privacy policy will no longer recognize when users activate “Do Not Track” signals in their browsers. Although users purposefully use this setting to indicate they do not want companies to monitor their online behavior, the tracking is necessary for Yahoo to create a more personalized experience for its users. The move is part of larger strategy by CEO Marissa Mayer to brand Yahoo as a “personalization company.” Continue reading Yahoo No Longer Honoring ‘Do Not Track’ Requests by its Users

As the next step in the ongoing privacy debate sparked by the actions of Edward Snowden, the White House has released a report that recommends the government create limits on how companies make use of the information they gather online from customers. The report’s chief author is John Podesta, a senior White House adviser. Private companies fear a government initiative that could regulate how they profit from data gathered through mobile communication and Internet surfing habits. Continue reading Government Considers Limits on Customer Data Collection

While most social media sites such as Twitter and Facebook give users the ability to choose how they share their posts, with options such as followers, friends, or public, most users do not realize that terms of service allows the sites to reproduce the content for marketing purposes. The terms of service that users are required to agree to in order to sign up for a social network are often lengthy and comprised of complex legal terms, resulting in many users agreeing to terms they do not fully understand. Continue reading Social Media: What the Lengthy Terms of Service Really Mean