By
Rob ScottNovember 21, 2013
Spotify and Bravo have announced a collaboration that will make the cable network Spotify’s first U.S. television partner to develop custom playlists for shows. The first playlists will be available on the day of the premieres of “The Real Housewives of Atlanta,” “The Real Housewives of Beverly Hills,” “Vanderpump Rules” and “Thicker Than Water.” Playlists will then be updated during the season with songs that reflect the characters and each show’s developments. Continue reading Spotify Joins Facebook and Twitter in Social TV Conversation
By
Valerie SavranNovember 20, 2013
Major League Gaming has worked to attract video game enthusiasts over the past decade and is now releasing its own premium eSports network, MLG.TV. MLG has tried different distribution platforms in the past for its events. The company, founded in 2002, has shifted from broadcasting its programs on cable networks to broadcasting online. They have also attempted multiple streaming plans, as well as a partnership with Twitch. Continue reading E-Sports Programmer Major League Gaming Launches Network
By
Rob ScottNovember 18, 2013
Sony sold more than one million units of the new PlayStation 4 on the first day of the highly anticipated video game console’s availability. Fans lined up outside retailers such as GameStop Friday evening, while Best Buy and Amazon reported on their websites that initial inventory had sold out. Some stores had only enough supplies to fill pre-orders, which left a number of consumers empty-handed. Sony projects it will sell five million units by March. Continue reading Sony Sells One Million PlayStation 4 Consoles on First Day
By
Cassie PatonNovember 18, 2013
TV networks and advertisers are teaming together to create a new kind of Twitter ad campaign. Fox and American Express have partnered to attach the credit card company’s ads to clips of Fox TV shows, like “New Girl,” that are shared on Twitter. It is American Express’ way of interacting with consumers online in a more informal setting, and it may be the first partnership in which sponsors attach themselves to TV clips spreading on Twitter. Continue reading Fox and American Express Partner for Twitter Ad Campaign
By
Cassie PatonNovember 15, 2013
Google is in the early stages of developing its own alternative to cookies, which have a few limitations when it comes to tracking users. The company is working on universal IDs, which will track users from device to device. Whereas cookies can be erased and sometimes lead to ineffective ad targeting, universal IDs would provide more accurate user data. But it could also create a Google-owned monopoly of data. However, Google isn’t the only company working on cookie alternatives. Continue reading Google Envisions a Web Beyond Cookie-Based Data Tracking
By
Cassie PatonNovember 15, 2013
At the Business Insider’s Ignition conference in New York this week, Facebook revealed more of its plans to develop social TV advertising products. Justin Osofsky, Facebook vice president of media partnerships, discussed deals with broadcast networks, which were initially announced along with hashtags and verified accounts back in September. The social platform is trying to prove it is just as valuable as Twitter in real-time TV discussions, if not more so. Continue reading Facebook Plans to Compete with Twitter for TV Ad Business
By
Rob ScottNovember 14, 2013
YouTube Capture is an easy-to-use app that allows smartphone and tablet owners to record videos of any length that can then be edited and shared. Google updated YouTube Capture for iOS this week with new editing features geared toward those who want to take their creativity beyond simple Vine and Instagram options. With the update, users can easily record video footage, edit, rearrange multiple clips and add music to create a single video. Continue reading YouTube Capture for iOS Update Includes Splicing and Music
By
Phil LelyveldNovember 12, 2013
The BroadbandTVCon broadband TV and multi-screen summit took place at Hollywood & Highland on November 5-6. Executives from a range of companies including AOL, AT&T, CBS, Dijit Media, Omelet, Ooyala, Unicorn Media, Watchwith and Yahoo! gathered to offer their impressions regarding the direction of second screen apps, the impact of mobile devices, the growing influence of millennials and the subsequent changes to content and advertising. Continue reading Exclusive: Execs Discuss Second Screens at BroadbandTVCon
By
Cassie PatonNovember 11, 2013
In an effort to create a more powerful second screen and social TV platform, i.TV has acquired the popular check-in service GetGlue. The i.TV app for iOS and Android is the most downloaded TV guide and discovery app with 15 million subscribers, and has been working to build up its backend. Now, with GetGlue’s more than 4.5 million users, the company plans on giving users a well-rounded platform on which they can get more recommendations for their entertainment. Continue reading TV App i.TV Acquires GetGlue for Powerful Social TV Platform
By
Valerie SavranNovember 11, 2013
Having an efficient supply chain used to be enough for retailers to be successful (think Walmart). And with the advent of advanced analytics, it became possible for companies to suggest products or to provide add-ons (think Amazon). However, these techniques may become obsolete, as 3D printing and robotic manufacturing take over centralized production. It is not likely that a single company will capitalize on this, for we are now entering the ascendancy of design. Continue reading 3D Printing: Mass Market Retail May Be in Serious Trouble
By
Rob ScottNovember 8, 2013
It seems that Wall Street loves Twitter. The company set an initial public offering price of $26 late Wednesday, only to see the stock close its first trading day up 73 percent at $44.90 a share, with a session high of over $50. The rocketing IPO set co-founder Evan Williams’ stock value at $2.9 billion and co-founder Jack Dorsey’s at $1.2 billion. CEO Dick Costolo’s stock is now worth $384 million. At about $45 per share, the company is valued at $24.4 billion. Continue reading Twitter Numbers Skyrocket on New York Stock Exchange Debut
By
Rob ScottNovember 6, 2013
According to a new report from online content distribution service ShareThis, photo site Pinterest is currently the fastest-growing platform for online content sharing. Data analyzed across more than 120 social media channels and two million websites indicates that sharing via Pinterest grew 19.2 percent in the last quarter, while sharing grew via LinkedIn by 15.1 percent and on Facebook by 14.7 percent. The report also suggests that sharing on Twitter fell 7.6 percent. Continue reading Pinterest: Fastest Growing Platform for Online Content Sharing
By
Rob ScottOctober 31, 2013
ConnecTV’s new app allows users to share short video clips of television content in a Vine-like fashion, without the need to access a camera phone or rewind via DVR. The Los Angeles-based social TV startup has created an alternative for recording highlights from sporting events, news bloopers and music videos. The app helps users select a highlight from live TV, and then edits the clip for sharing. ConnecTV also includes an option for searching for shows by network. Continue reading New ConnecTV App Lets Users Record and Share TV Moments
By
Valerie SavranOctober 29, 2013
Musical acts looking to attract greater attention around the time of an album release are opening “pop-up” stores, which are temporary venues that seem to surface out of nowhere. They most often are constructed in an urban location, typically in an already existing retail store of some kind, and sometimes close after only 24 hours. Various artists, such as One Direction and Bob Dylan, have recently used pop-up stores to promote music and sell merchandise to fans. Continue reading Musicians Using Pop-Up Stores to Generate Buzz for Albums
By
Rob ScottOctober 28, 2013
According to Twitter’s regulatory filing, the company is looking to raise up to $1.4 billion in its initial public offering with a share-price range of $17 to $20. That would value the social network at about $9.4 billion to $11.1 billion, considerably less than earlier estimates that placed it as high as $16 billion. The modest valuation suggests that the company hopes to avoid the backlash Facebook experienced with its aggressive IPO. The approach could help Twitter win investors who are wary of the network’s mobile business model. Continue reading Twitter Plays it Safe with Modest IPO, Aims to Sway Investors