Yesterday we posted findings of a Coca-Cola study, which concluded that online buzz did not have a measurable impact on short-term product sales. Response to the story, first published by Advertising Age and others, was met with a significant amount of online debate, which prompted a Coca-Cola exec to post that the finding can be viewed as accurate in isolation, but should not diminish the crucial role of social media across multiple screens. Continue reading Marketing Exec Defends the Crucial Role of Social Media

With March Madness underway, many sports fans will be using social media to read and share updates about their favorite college basketball teams. To enhance the social and second screen experience this year, Twitter has joined forces with Turner Broadcasting and startup SnappyTV to provide instant 15-second replay videos of popular game highlights through Twitter’s news feed. The move will also create new opportunities for advertising revenue. Continue reading Twitter Offers Video Highlight Clips During March Madness

A recent study by collaborative media platform Wikia, in association with market researcher Ipsos MediaCT, indicates that YouTube is among the most popular sites for the younger generation, known as “Generation Z.” The study surveyed 1,203 13-to-18-year-old participants about their Internet and social media habits. Not surprisingly, the findings also point out an increase in use of mobile devices throughout the day by the same age group. Continue reading Study Shows Teens More Connected, Shift in Social Habits

As the result of a two-pronged campaign coming out of China against Western media and the technology companies that create devices from which the Chinese access news and entertainment, it may become increasingly difficult for outside companies to operate within the country. As part of the ongoing campaign, Chinese state-fun broadcaster CCTV aired a critical documentary last week regarding Apple’s customer service. Continue reading China Campaigns Against Western Media and Tech Firms

President Obama met with a group of 13 corporate executives at the White House on Wednesday to discuss growing cybersecurity concerns and to enlist support for his proposed legislation to combat the threat of computer warfare and corporate espionage. Among the chief execs were Rex W. Tillerson of Exxon Mobil, Randall L. Stephenson of AT&T, Brian T. Moynihan of Bank of America and Jamie Dimon of JPMorgan Chase. Continue reading Obama Seeks Corporate Support for Cybersecurity Initiative

Twitter is leveraging last year’s acquisition of music discovery service We Are Hunted to build a standalone music app. Twitter Music could be released on iOS as early as the end of this month, suggest insiders. The service will reportedly recommend artists and songs based on the accounts a user follows on Twitter. The music will be streamed to the app via SoundCloud. Continue reading Twitter Expected to Soon Launch Standalone Music App

The Mobile Symphony Orchestra in Alabama introduced its “tweet seats” late last year during a performance of Beethoven’s Eroica symphony. The seats are located in the back row of the auditorium and are made available to those who wish to text or tweet during the performance. This type of move is representative of many arts organizations’ attempts to encourage audiences to engage technologically with performances. Continue reading Tweet Seats and Other Attempts at Audience Engagement

Mark Zuckerberg, Facebook’s co-founder and chief exec, unveiled a significant redesign of the social network’s homepage yesterday. During the news conference, Zuckerberg explained that he wants Facebook to be “the best personalized newspaper in the world,” with a more engaging “front page,” especially on mobile devices. The makeover is intended to fend off growing competition and attract advertisers. Continue reading Facebook Launches Redesign with More Engaging Front Page

Online streaming companies are beginning to pursue primetime programming. Amazon is producing original content now; Netflix is following its successful “House of Cards” with four more original programs; Microsoft is working on programming for the Xbox gaming console; while AOL, Sony and Twitter are all likely to follow in these footsteps. Will these companies change the way we watch TV? Continue reading Original Online Content: TV Pilots Finding New Audiences

Blake Ross, Facebook’s director of product, recently announced he’d be leaving the company. He posted a goodbye letter on his profile page saying, in essence, that he was leaving the company because youngsters no longer think the social network is cool. While there was an air of humor to his post, it also had some truth to it. He’s since taken down the letter, claiming it was posted publicly by accident. Continue reading Facebook No Longer the Social Network Du Jour for Teens?

“American Idol” has begun using Twitter as a platform through which to take instant audience polls. Using two possible hashtags per question, those in the audience can respond to network inquiries like: Do you agree with the judges tonight? Once the answers are submitted, Fox and partner FremantleMedia will update a graphic almost instantaneously as results come in, creating a live tug of war. Continue reading American Idol Adds New Twitter Fan Meter for Live Polling

Yahoo has redesigned its homepage with a greater focus on becoming “more intuitive and personal,” according to CEO Marissa Mayer. The redesign keeps Yahoo’s core of Mail, News, Finance and Sports on the left side of the screen, but has given the logos new looks. The homepage also eliminated its old links-in-boxes format and has replaced it with an infinite scroll format. Mayer hopes the changes will help return the brand to its place as an online leader. Continue reading Yahoo Streamlines Social Sharing with Homepage Redesign

An online petition to the White House regarding the locking of mobile phones has gathered more than 100,000 signatures, the milestone at which the U.S. government is required to issue an official response. The petition is intended to make unlocking phones legal again. The signature-gathering campaign has largely generated followers via social networks including Twitter and Reddit. Continue reading Petition Hopes to Make Unlocking Cell Phones Legal Again

At New York City Fashion Week, clothing company Belstaff streamed its show live in order to engage with a wider range of fans, but also to gauge the popularity of certain items and to predict which might be hits in stores for the summer. Fashion houses are less exclusive about their products and are now ready and willing to showcase items by giving a front-row seat to fans and customers via the Web. Continue reading NY Fashion Week Offers Front Row Seat Via Live Streams

Twitter-owned video-sharing app Vine is designed for shooting and sharing short, looping clips with your friends. But what happens when those six-second snippets are delivered in succession to create a larger product? Film production company Oscilloscope is testing this approach by releasing its full-length feature film “It’s A Disaster” in short segments through the app. Continue reading New Film Premieres in Clips on Vine Video Sharing Service