Twitter hosted an invite-only, closed-to-press developer event this week. According to angel investor Dave McClure, founder of business incubator 500 Startups, Twitter is expanding its Card options for developers to help build features for its site and apps. The Cards will allow developers to display photo galleries, media players and deep-links to apps within an individual tweet. Flickr, Path and Foursquare expressed their support at the event. Continue reading Twitter Cards Enable Developers to Display Media Content

Twitter released an updated version of its free Vine app last week that provides users with mobile-to-Web capabilities and allows them to embed Vine looping videos into social tools such as tweets and Facebook updates. Before the Version 1.0.7 update, users had to rely on third party tools like Vineit, which could only grab the videos via a desktop browser. Now the process is possible through the app and via mobile devices. Continue reading Vine App Update Includes Ability to Embed Looping Videos

Intelligent Content is developing along with the evolution of digital technology and in relation to how humans interact with it. As the analytics and visual design of written content both take on an increasingly large role in how people consume information, we are about to experience an era in which information design and delivery changes in real-time in direct response to how readers are consuming the content. Continue reading Intelligent Content: Will Your Media Soon Know You Best?

Business Insider deputy editor Nicholas Carlson admits that he did not plan on watching this year’s Academy Awards ceremony until he logged in to Twitter and read the many comments about the red carpet. He then tuned in, compelled to be a part of the ongoing conversation. Twitter believes that this type of response will allow the company “to get in on the $70+ billion that Nielsen says is spent on TV advertising in the U.S. every year.” Continue reading Social Second Screens: Twitter Wants in to TV Ad Business

When the fourth season of NBC’s “Community” aired in February, it pulled in 4 million viewers, which is roughly a quarter of the audience that tunes in to top hit sitcoms. Until recently, Nielsen numbers in that range might be the end of a series (think “Firefly,” “Jericho,” “Freaks and Geeks”). But on the night of the “Community” premiere, the show spawned two worldwide trending topics via Twitter — perhaps a more important metric today. Continue reading Should Nielsen Change How it Measures TV Audiences?

Yesterday we posted findings of a Coca-Cola study, which concluded that online buzz did not have a measurable impact on short-term product sales. Response to the story, first published by Advertising Age and others, was met with a significant amount of online debate, which prompted a Coca-Cola exec to post that the finding can be viewed as accurate in isolation, but should not diminish the crucial role of social media across multiple screens. Continue reading Marketing Exec Defends the Crucial Role of Social Media

With March Madness underway, many sports fans will be using social media to read and share updates about their favorite college basketball teams. To enhance the social and second screen experience this year, Twitter has joined forces with Turner Broadcasting and startup SnappyTV to provide instant 15-second replay videos of popular game highlights through Twitter’s news feed. The move will also create new opportunities for advertising revenue. Continue reading Twitter Offers Video Highlight Clips During March Madness

A recent study by collaborative media platform Wikia, in association with market researcher Ipsos MediaCT, indicates that YouTube is among the most popular sites for the younger generation, known as “Generation Z.” The study surveyed 1,203 13-to-18-year-old participants about their Internet and social media habits. Not surprisingly, the findings also point out an increase in use of mobile devices throughout the day by the same age group. Continue reading Study Shows Teens More Connected, Shift in Social Habits

As the result of a two-pronged campaign coming out of China against Western media and the technology companies that create devices from which the Chinese access news and entertainment, it may become increasingly difficult for outside companies to operate within the country. As part of the ongoing campaign, Chinese state-fun broadcaster CCTV aired a critical documentary last week regarding Apple’s customer service. Continue reading China Campaigns Against Western Media and Tech Firms

President Obama met with a group of 13 corporate executives at the White House on Wednesday to discuss growing cybersecurity concerns and to enlist support for his proposed legislation to combat the threat of computer warfare and corporate espionage. Among the chief execs were Rex W. Tillerson of Exxon Mobil, Randall L. Stephenson of AT&T, Brian T. Moynihan of Bank of America and Jamie Dimon of JPMorgan Chase. Continue reading Obama Seeks Corporate Support for Cybersecurity Initiative

Twitter is leveraging last year’s acquisition of music discovery service We Are Hunted to build a standalone music app. Twitter Music could be released on iOS as early as the end of this month, suggest insiders. The service will reportedly recommend artists and songs based on the accounts a user follows on Twitter. The music will be streamed to the app via SoundCloud. Continue reading Twitter Expected to Soon Launch Standalone Music App

The Mobile Symphony Orchestra in Alabama introduced its “tweet seats” late last year during a performance of Beethoven’s Eroica symphony. The seats are located in the back row of the auditorium and are made available to those who wish to text or tweet during the performance. This type of move is representative of many arts organizations’ attempts to encourage audiences to engage technologically with performances. Continue reading Tweet Seats and Other Attempts at Audience Engagement

Mark Zuckerberg, Facebook’s co-founder and chief exec, unveiled a significant redesign of the social network’s homepage yesterday. During the news conference, Zuckerberg explained that he wants Facebook to be “the best personalized newspaper in the world,” with a more engaging “front page,” especially on mobile devices. The makeover is intended to fend off growing competition and attract advertisers. Continue reading Facebook Launches Redesign with More Engaging Front Page

Online streaming companies are beginning to pursue primetime programming. Amazon is producing original content now; Netflix is following its successful “House of Cards” with four more original programs; Microsoft is working on programming for the Xbox gaming console; while AOL, Sony and Twitter are all likely to follow in these footsteps. Will these companies change the way we watch TV? Continue reading Original Online Content: TV Pilots Finding New Audiences

Blake Ross, Facebook’s director of product, recently announced he’d be leaving the company. He posted a goodbye letter on his profile page saying, in essence, that he was leaving the company because youngsters no longer think the social network is cool. While there was an air of humor to his post, it also had some truth to it. He’s since taken down the letter, claiming it was posted publicly by accident. Continue reading Facebook No Longer the Social Network Du Jour for Teens?