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Do Employees Have the Right to Discuss Work on Social Media?

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January 23, 2013

Employees sometimes take to Facebook and Twitter to discuss work-related matters — and employers usually don’t like that. But according to federal regulators, employers don’t have a say in the matter. In fact, regulators are passing down orders indicating employers have to scale back on policies that limit what their workers can say online. Continue reading Do Employees Have the Right to Discuss Work on Social Media?

Next Big Sound Tracks Online Music Discovery and Sharing

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January 22, 2013

Analytics provider Next Big Sound has released its State of Online Music report, which provides a detailed look at how social networks, streaming services, online radio and digital downloads are impacting the way consumers discover and share new music. Online growth was staggering in 2012 with a 45 percent increase in new plays, 67 percent increase in new fans and 6 percent increase in new profile views. Continue reading Next Big Sound Tracks Online Music Discovery and Sharing

Twitter TV Book Examines Second Screen Tweeting in the UK

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January 21, 2013

Twitter has released the Twitter TV Book, a breakdown of tweet-based analytics of second screen viewers in the United Kingdom. The analysis includes details regarding user demographics, devices used, television program genres and tweeting habits. Twitter says about 60 percent of the UK’s 10 million active users tweet while watching television. Continue reading Twitter TV Book Examines Second Screen Tweeting in the UK

VPPA Update Enables Netflix to Share User Data on Facebook

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January 21, 2013

President Obama signed into law an amended version of the Video Piracy Protection Act, which will allow Netflix and other rental services to integrate viewing data with social media sites. Customers must consent to the shared data, which will share data related to watching, rating, and saving on platforms like Facebook and Twitter. Netflix hopes the integration will increase viewing hours and customer subscriptions. Continue reading VPPA Update Enables Netflix to Share User Data on Facebook

Report: Social TV Chatter Sees Dramatic Increase in 2012

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January 6, 2013

The second annual Year End Stats Report from social media intelligence platform Trendrr indicates that 2012 saw a major surge in social interaction involving TV programs, with significantly increased chatter across Twitter, Facebook and various social apps. Growing interest in social TV chatter was also evidenced by the recent Nielsen announcement to create the Nielsen Twitter TV Rating. Continue reading Report: Social TV Chatter Sees Dramatic Increase in 2012

Marketing: Retailers Try Twitter for Promoting Holiday Shopping Deals

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December 18, 2012

Retailers are taking a more aggressive approach on Twitter this holiday season, using the social network to heavily promote products and deals. An example of this strategy involves Best Buy, which is using Twitter differently this year than it did in the past. “Last year, the electronics retailer bought ads on Twitter to promote sales the week of Thanksgiving, and not much else,” writes the Wall Street Journal. Continue reading Marketing: Retailers Try Twitter for Promoting Holiday Shopping Deals

Twitter Answers Instagram with Image Filters for Android and iOS

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December 12, 2012
  • Twitter has responded to Instagram’s latest social network assault (making Instagram photos incompatible for immediate viewing on Twitter) by releasing its own line of image filters in an update for both Android and iOS.
  • The eight filters — vignette, black & white, warm, cool, vintage, cinematic, happy and gritty — were designed exclusively for Twitter. Users can also use crop, zoom and auto-enhancement tools, writes The Verge.
  • The filters allow users to preview how their images will look using any of the filters in a 3 x 3 grid (including no filter).
  • The development is “thought to be a direct response to Facebook’s purchase of Instagram earlier this year,” and will only heighten the tensions between the social media giants, suggests the post.
  • “To be sure, Instagram has a massive lead, and a very passionate community,” notes CNET in related coverage. “But Twitter has a nine-figure user base, and now that it is offering filters — albeit just eight, while Instagram has 18 free filters — it can begin to chip away at its competitor’s lead.”

Firmware Update for Sony Bravia TVs adds Twitter, Facebook, YouTube HD

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December 6, 2011
  • Sony announced it has updated firmware for its Bravia LCD TV sets, enabling viewers to get tweets, post on Facebook and watch hi-def videos via YouTube HD.
  • Bravias have also added compatibility with a version of the Remote Keyboard application, previously available only on Vaio PCs and Xperia smartphones.
  • “Finally, you can now get live Twitter updates along the bottom of your screen and even use a Shazam like feature called Track ID to determine the names of songs, or their artists, that are played during your shows or commercials,” reports Engadget.
  • The press release emphasizes keyboard compatibility: “You can already use your smartphone or Vaio keyboard to control your TV and surf the Web — and now you can use other laptops too. From typing a Web address to searching for information about the latest movies, it makes entering text on-screen even easier than using your TV remote.”
  • The free update is currently available for those with compatible Bravia TVs.

Tweet Seats: Will More Theaters Reserve Sections for Social Interaction?

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December 5, 2011
  • Some theaters and performance groups are setting aside “tweet seats,” special sections for patrons to live-tweet during performances.
  • Rick Dildine, a theater festival director in St. Louis, says tweet seats have “become a national trend.”
  • “Coast to coast, theaters are experimenting with how to use ‘tweet seats’ effectively,” he explains. “The arts are evolving right now, they are participatory… Social media is a tool we rely on, and we have been unafraid to experiment with it.”
  • Some have placed tweet seats in the back row of theaters to minimize disruption, while others (including Carnegie Hall in NYC and the Kennedy Center in DC), “have not tried tweet seats and expect audience members not to access their phones during performances,” reports USA Today.
  • The article cites some interesting success stories of performances incorporating tweet seats, including a recent example involving the Cincinnati Symphony Orchestra (CSO). “Tweeting the CSO’s performance was like attending a members-only social event in the midst of a traditionally formal setting,” said tweeter Jennifer Nissenbaum. “I could communicate openly about my reactions to the music, musicians and conductor — without speaking a word. Plus, I had the opportunity to engage others, and get their reactions to the performance.”

Groups Take Sides in Battle Over Proposed Internet Censorship Bill

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November 18, 2011
  • Nine Internet giants (Google, eBay, AOL, Facebook, Yahoo, Zynga, LinkedIn, Mozilla and Twitter) have joined forces to place full page ads in The New York Times, The Wall Street Journal, Washington Post and The Washington Times expressing their objection to the Stop Online Piracy Act (SOPA) and the PROTECT IP Act.
  • The measures protect against copyright infringement by requiring “technology companies and Internet service providers to block access to any website that the entertainment industry believes ‘engages in, enables or facilitates’ copyright infringement,” reports Digital Trends.
  • The proposed pieces of legislation “have strong bipartisan support in Congress, as well as backing from the Motion Picture Association of America, a variety of Hollywood union organizations, and even Master Card and Pfizer.”
  • In a related post, The Next Web reports that the Business Software Alliance (BSA) supports SOPA and commends Congress for “curb[ing] the growing rash of software piracy and other forms of intellectual property theft that are being perpetrated by illicit websites.”
  • Member of BSA include Adobe, Apple, Dell, Intel, Microsoft and 24 other tech companies.

Measuring Tweet Rate: TweetTV Joins the Ranks of Social TV Guides

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November 10, 2011
  • TweetTV is a social TV guide that ranks available shows based on what people are tweeting about.
  • Users enter their zip code and TV provider, which makes the search more personally specific. You can view the tweets of certain shows (filtered by “experts” or cast members) or break it down by trending network.
  • Additionally, you can launch private or public video chats for each show.
  • “Not only does TweetTV empower TV viewers, but we think this creates a fantastic opportunity for networks and brands to engage with their social audience in a very direct way,” founder Bradley Markham said.

New Search Features: Twitter Quietly Adds Top News and Top People

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November 7, 2011
  • Twitter quietly added new features to its interface recently, designed to help users easily search relevant content.
  • “Twitter’s website now includes a featured ‘Top News’ section at the top of search results to showcase relevant recent news articles about a certain topic,” reports GigaOM. “The site also has a new ‘Top People’ window that similarly showcases Twitter users that correspond with search queries.”
  • Twitter is quietly testing the new features on some of its users.
  • “It’s a nice move for Twitter, which has been working to position itself as a place for people to consume all kinds of news,” suggests the post. “Twitter has established itself as a great platform for crowdsourced information and citizen journalism, but these new features should help to make the site equally useful for finding stuff from traditional content producers such as news organizations.”

Vengeful Librarians: Is the CIA Monitoring Your Tweets Every Day?

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November 7, 2011
  • In an effort to strengthen its counterterrorism and counterproliferation measures, the U.S. Central Intelligence Agency actively monitors over 5 million of the 140 million tweets posted daily.
  • The CIA monitors Twitter and Facebook daily, regularly briefing President Obama on popular posts and trends.
  • The McLean, Virginia-based monitoring team — called the “Vengeful Librarians” — tracks news and social media sources, using language to pinpoint origin.
  • “The CIA team has also used Twitter to monitor reports of real-time events, and can focus on a few Tweeters who are publishing accurate reports,” reports Digital Trends. “The team found that, in these situations, other Twitter users actively stamp out erroneous information when it is reported, which proves the usefulness of Twitter as a primary source for breaking news.”

Digital Economy: U.S. Companies Push for New Internet Trade Rules

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November 4, 2011
  • “Google, Microsoft, Citigroup, IBM, GE and other top-tier American companies on Thursday urged the United States to fight for trade rules that protect the free flow of information over the Internet,” reports Reuters.
  • The coalition criticized federal requirements for companies to have their data centers within a country’s borders to provide services. Additionally, the group argued against governments blocking access to services such as Facebook, Twitter, WordPress, and YouTube.
  • The group says future U.S. trade pacts must “reflect the new realities of the global economy: specifically, the contribution of the Internet toward economic growth, toward job creation and exports,” said Bob Boorstin, director of public policy for Google.
  • “Even when Internet curbs are intended to support legitimate public interests such as national security of law enforcement, businesses can suffer when those rules are unclear, arbitrary, unevenly applied or more trade restrictive than they need to be to achieve their objectives,” suggests the group’s paper.
  • “We want the free flow of data just like we want the free flow of goods and services,” said Nuala O’Connor Kelly, chief privacy leader at General Electric. “In the information age, data is our widget.”

Shall I Buy Enables Social Shopping: Foodspotting for Everything Else

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November 3, 2011
  • Shall I Buy is a free iPhone app with the goal of combining instant social feedback for shoppers to make better purchasing decisions and possibly combat buyer’s remorse.
  • A shopper can share a video, picture, price and location to engage potential followers and incite comments, and allows sharing of links through Facebook and Twitter.
  • “The app is done simply, taking heavy styling cues from Instagram, but in doing so it’s effective and easy to use,” reports TheNextWeb.
  • The post cites two potential downsides: 1) By default, users receive a great number of push notifications, and 2) It would be helpful to have “a way to configure notifications inside of the app itself,” rather than going to the website.
  • Robert Scoble equates it to “Foodspotting for everything else.”

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