Viacom’s NextMovie.com has attracted more than one million viewers in its first 12 months, according to comScore. This week the site will add MovieTracker, developed with social intelligence platform Trendrr.
The new add-on is designed to track and quantify related social activity by ranking “the top 25 films according to social buzz for movies in production, coming soon or in theaters,” indicates The Hollywood Reporter.
“There isn’t really another product quite like this for movie fans,” explains VP and general manager of NextMovie Scott Robson. “The MovieTracker isn’t based on box office performance, which is how most movie rankings are compiled. Instead, it’s driven purely by the social conversation around movies. It’s the first time that what movie fans say — on Twitter, on Facebook and in the blogosphere — really matters in a quantified way.”
The feature is expected to be available early next year as an app for iOS and Android, allowing mobile access.
“The MovieTracker will launch initially on NextMovie.com, but it will appear soon after across multiple Viacom Media Networks properties, including MTV.com, VH1.com and the Logo sites,” says Robson. “It’s also possible that versions of the MovieTracker at some point will appear on air, on the MTV Radio Network and more.”
At the recent Web 2.0 Summit in San Francisco, Mary Meeker updated her Internet Trends analysis that she has presented for the past eight years. Meeker is a partner at Kleiner Perkins Caufield & Byers and was formerly managing director and research analyst at Morgan Stanley.
Meeker offered some compelling data this year (the ReadWriteWeb post features some great trend charts and statistics). Highlights include:
Globality — China’s Internet users add up to almost twice the number of U.S. users.
Mega-Trend — Empowering people worldwide with mobile devices.
55 percent of Twitter traffic and 33 percent of Facebook traffic comes from mobile devices.
User Interface — Touch, sound and movement is the new UI.
85 percent of world’s population now covered by commercial wireless signals.
Smartphones and tablets outshipped PCs (notebooks and desktops) in Q4 2010.
Mobile apps and advertising has been growing 153 percent/year over past four years.
Social networking time is surpassing portal times.
The number of Americans who use social networks has grown 37 percent over the past year, according to comScore.
In August for example, 72.2 million Americans accessed social sites or blogs via mobile devices.
“Nearly 40 million U.S. mobile phone users, which accounts for more than half of the mobile social media audience, use social sites while on the go nearly every day,” reports Computerworld. “As a result, mobile devices are an increasingly important part of the burgeoning social media market.”
The new comScore study also indicates the number of mobile users who accessed Facebook, Twitter and LinkedIn increased by at least 50 percent for each service in the past year.
The Hollywood Reporter suggests that Google+ may be losing momentum in its foray into social networking, citing data analytics from Chitika recently published in The Next Web. Facebook and Twitter are currently maintaining dominance in the social space.
“Our monthly referrals from there are down 38 percent since their peak, while Facebook referrals are up 67 percent and Twitter referrals up 51 percent over the same period,” reports TNW.
After Google+ attracted 10 million users in less than a month, expectations rose. But according to Chitika, Google+’s initial spike in traffic was short lived, leveling off just four days after its launch.
As one Google engineer stated on his Google+ page, the social network is “a prime example of our complete failure to understand platforms” and “a knee-jerk reaction” to Facebook.
“Bottom line: Facebook is still the king of social networks and will be for the foreseeable future,” adds THR. “Plan your marketing campaigns accordingly.”
In a related post from Gizmodo, Google+ claims 40 million “users” — but the question remains regarding how many are actually using it: “‘Users’ here, being loosely defined, since Google+ is a relative ghost town of privately shared links about how Google+ is a ghost town.”
Facebook has announced a few new features to help users organize information and friends, “features that could, put simply, eliminate your desire to use any other social network,” reports The Next Web.
New Friends Lists are created automatically based on similarities in profile information (people you work with, go to school with, etc.). There is also a Close Friends list and Acquaintances as well as Suggestions that allow you to manage friends lists easily.
Facebook also features the Subscribe button “eliminating your desire for any other network.” Similar to Twitter’s “follow” you can subscribe to non-friends and select what specific information you’d like to receive from them (like updates, photos, and/or games). Users can post information publicly or just to friends (so subscribers won’t see).
Latest from Facebook, The Next Web reports in a related article, is the ability to tag non-friends in comments and posts.
These changes may help users to navigate information and target certain groups of friends more easily.
France recently banned TV and radio show hosts from naming Facebook, Twitter, or other specific sites unless directly referencing a news story involving the companies. The regulation was created to reduce bias for the popular social networks over other striving, lesser known sites.
Apple’s iTunes has benefitted from the phrase “Now available on iTunes” commonly tacked onto advertisements where it was previously customary to simply say “Now available in all good music stores” — which could today be updated to say “online music stores” in order to include other music providers.
Additionally, the phrase “Now available on Amazon.com” has become standard for book promotions, which basically provides free advertisement for the site while ignoring other providers.
Similarly, “Follow us on Twitter” and “Like us on Facebook” have dominated commerce. “Social networks only work when people use the same ones. In other words, they naturally lend themselves to being monopolized,” suggests The Next Web.
Some brand names have now become part of everyday language. Google, for example, has grown so popular that it is commonly used as a verb when describing the act of searching online. TiVo is also regularly used as verb, and sometimes replaces “DVR” in conversation.
The article casts doubt on the actual effects regulation would have on social media monopolies: “…users will typically go where all the action is taking place.”
“The Internet isn’t a monopoly though. It’s an oligopoly consisting of multiple monopolies from different digital industries, and the reason this is happening really isn’t all that complicated,” adds The Next Web. “Success breeds success, something which underpins most monopolies, whether we’re talking about dominant languages, biological species or, indeed, Internet technology companies. Hegemony stems from success, and it’s certainly not unique to the Internet age.”
Google intends for Google+ to become an identity platform for its other services such as Android, Chrome and YouTube to develop an “understanding of who you are,” Brad Horowitz, VP of product told Wired magazine.
“This comes on the heels of comments that Google chairman and former CEO Eric Schmidt made earlier this year about how Google+ was intended to be an ‘identity service’ for other projects and services that the company either had in place or was planning to launch,” reports GigaOM. “It wasn’t clear exactly what Schmidt meant by those remarks at the time, but putting them together with Horowitz’s comments, it sounds like Google wants to make Google+ the central repository of everything it knows about you.”
GigaOM compares Google’s desire to “aggregate as much as it can about you and your interests via all the services it offers” to Facebook’s recent improvements in accumulating data through social apps and “frictionless” sharing.
The article contends that “all of this social-activity data and these ‘social signals’ are crucial information that Google needs not only to make its search better — since socially-influenced search is becoming a larger and larger part of how people find things online — but to make its advertising more targeted as well. Google’s giant market share in online advertising has been built on the back of its understanding of ‘intent’ when it comes to search, and without access to the Twitter firehose and Facebook’s walled garden, Google has to effectively create its own sandbox for social activity.”
Social startup Tout offers a Twitter-like microblogging service, but enables users to publish 15-second video clips instead of 140-character text fragments.
“In other words, now anyone can be famous for 15 seconds,” suggests San Jose Mercury News.
When asked how it’s different from the Facebook feature that lets users post video chats, CEO Michael Downing explained the “abbreviated and near-instant nature of ‘touts’ makes them like mini-conversations.”
Endorsements from high-profile users such as Shaquille O’Neal, Mitt Romney and ESPN are helping the service build momentum.
O’Neal is one of many celebrities who have taken to communicating via Twitter (he currently has more than 4 million followers). “But what I’ve been noticing about Twitter lately is that you don’t know who the person you’re talking to really is,” he said. “When you can see my picture, you know it’s me.” O’Neal is so impressed with Tout that he took an ownership stake.
Since launching in mid-April, the San Francisco-based startup has attracted 4 million unique visitors. “It took Twitter two years to hit 1 million visitors,” explains Downing. “We hit it in under 12 weeks.”
Twitter’s 200 million tweets per day are being analyzed to monitor political activity and employee morale, track flu outbreaks and food poisonings, map changes in moods around the world, predict box-office success or failure for new movies, and predict changes in the stock market.
Hewlett-Packard’s Social Computing Laboratory used Twitter to successfully forecast the box office of 24 films by analyzing “the intensity of the word-of-mouth” about them on Twitter. They are now looking at doing the same for other products.
The Twitter users are younger adults, more urban and less likely to have children, but there is enough diversity to make judgements from the Twitter’s 200 million user stream.
Twitter is also being used to manipulate public opinion. “Twitterbots” have been created to automatically generate messages and thereby attract large followings by building relationships with unsuspecting users.
“Network sociologists are worried that these newest contrivances may offer others a powerful way to manipulate people through Twitter on an even larger scale,” reports The Wall Street Journal. “Doing this on Twitter with a thousand accounts or a million accounts is the next step,” said Indiana University computer scientist Jacob Ratkiewicz.
Software engineer Joe Hewitt proposed in a recent blog post that Web technologies may need an owner, and the assumption that the Web must not be controlled by anyone is a dangerous one. “The HTML, CSS, and JavaScript triumvirate are just another platform, like Windows and Android and iOS,” he writes, “except that unlike those platforms, they do not have an owner to take responsibility for them.”
He also suggests that “the arrogance of Web evangelists is staggering” since they “place ideology above relevance.”
Standards bodies cannot create the kind of cutting edge platforms developers need like they are doing with iOS, Android and Windows.
“My prediction is that, unless the leadership vacuum is filled, the Web is going to retreat back to its origins as a network of hyperlinked documents,” writes Hewitt. “The Web will be just another app that you use when you want to find some information, like Wikipedia, but it will no longer be your primary window. The Web will no longer be the place for social networks, games, forums, photo sharing, music players, video players, word processors, calendaring, or anything interactive. Newspapers and blogs will be replaced by Facebook and Twitter and you will access them only through native apps.”
Farhad Manjoo, writing for Slate, offers a compelling counterpoint to Facebook’s updated “share everything with everyone” philosophy.
The article suggests that Mark Zuckerberg’s vision for Facebook’s newly-designed profile feature (“it’s called Timeline, and it’s beautiful”) involves encouraging sites to develop social apps within Facebook, a grand vision that could dramatically change our digital lives. On the surface, this sounds like a fascinating idea, but there may be problems that evolve from too much sharing.
“If Facebook’s CEO has his way, everything you do online will be shared by default,” explains the Slate article. “You read, you watch, you listen, you buy — and everyone you know will hear all about it on Facebook.”
The article uses Spotify, Netflix and Hulu to illustrate Zuckerberg’s concept of “frictionless” sharing: “What he means is that I don’t have to bother with the ‘friction’ of choosing to tell you that I like something. On Facebook, now, merely experiencing something is enough to trigger sharing.”
Manjoo does not have privacy concerns or hesitation regarding Facebook’s financial gain based on his personal information. However, the author believes that the “nightmare” of “frictionless sharing” is more about Facebook killing taste. He believes that Zuckerberg is essentially lowering the bar by providing an all-access pass to things we don’t necessarily share with everything because they aren’t worth mentioning in the first place (read: boring).
While Manjoo enjoys sharing and discovering new media via Facebook and Twitter, he fears the day these services no longer serve as tools for navigating recommendations once they are bogged down in minutiae.
“That’s why I welcome any method that makes it easier for people to share stuff,” he writes. “If you like this article, you should Like this article. And even if you hate this article, you should Like this article (add a comment telling your friends why I’m a moron). But if you’re just reading this article — if you have no strong feelings about it either way, and if you suspect that your friends will consider it just another bit of noise in their already noisy world — please, do everyone a favor and don’t say anything about it all.”
TV industry insiders can start monitoring buzz around TV shows through Trendrr’s real-time dashboard, launched this week.
It measures buzz on Facebook, Twitter, GetGlue, and Miso and allows users to compare the show’s performance on the various platforms.
The dashboard can tell users how effective the social networking sites are in building up anticipation for upcoming episodes and how long the buzz lasts the moment the show airs.
It can also tell which show is garnering the most buzz, show top markets and hash tags, and explore Twitter users tweeting about the show.
“Trendrr and its parent company Wiredset have been tracking how well TV shows fare in social media for quite some time, and the company claims to count half of the top 25 cable networks as its customers,” reports GigaOM. “Its most ambitious project so far has been the Weather Channel’s new social media initiative, which incorporates curated tweets into the network’s website and on-air programming.”
Twitter has announced that venture capitalists Bijan Sabet and Fred Wilson, two of the company’s earliest investors, will be leaving Twitter’s board of directors.
Additionally, Chief Scientist Abdur Chowdhury confirmed his departure, ironically enough, through his own Twitter account.
“So Long and Thanks for All the Fish. Twitter was an amazing experience & even greater set of people,” tweeted Chowdhury. (The first sentence is a reference to “The Hitchhiker’s Guide to the Galaxy,” spoken by hyper-intelligent dolphins on their flight from the end of the world, reports VatorNews.)
The departures mark the latest in a series of related moves in what Vator refers to as a “mass exodus” that “reveals a leaky ship.”
Two of the company’s co-founders, Biz Stone and Evan Williams recently resigned from day-to-day operations (Williams remains on the board) and CTO Greg Pass left in May. Also, four product managers have reportedly been dismissed.
Other reports suggest the departure of the two directors may be less about a “leaky ship” and more about financial restructuring. “The person familiar with the matter said their departures were related to the reduction of their firms’ stakes in Twitter as part of a financing round in August,” reports The Wall Street Journal. Twitter recently announced it had raised a significant round of financing, putting the company’s worth at $8 billion.
Americans currently spend more than 22 percent of their online time engaged with some form of social media, indicates a new report from Nielsen.
According to the research company’s “State of the Media: The Social Media Report,” these networkers spent 53.5 billion minutes on Facebook in May of this year (following Facebook was Blogger, Tumblr, Twitter and LinkedIn).
With 70 percent of users now shopping online, social media has become a crucial tool for many companies, says Nielsen executive Radha Subramanyam. “Social media is becoming increasingly mainstream,” she notes, and as a result, “there’s a need for companies to engage even more strategically in the space” than they already do.
It is interesting to point out that in regards to the Facebook tracking, 62 percent of the visitors were females. Additionally, while more women than men were reported to watch video clips on blogs and social networks, men streamed more videos and spent more time actively watching them.
Kinetik has made social discovery easier with its free iPhone app that helps users weed through the massive collection of available apps. It is designed to streamline the search for relevant iPhone apps based on users’ selected apps and other users’ feedback of apps.
“Just load up Kinetik, choose an app that you have downloaded and then you can leave a comment about the app, then share it to Twitter and Facebook,” reports The Next Web. “As you add friends via your social networks and inside of the app itself, you can see recommendations that your friends have made too. There’s even an online profile for each user, where you can see the apps that they’ve shared, commented on and the like. You’ll also see apps that are trending on Kinetik.”
Kinetik will compete with similar offerings such as AppShopper and AppsFire, but TNW likes its chances: “I’ve tried loads of different ways to find new apps. I can tell you that Kinetik is one of the best ways I’ve found yet. I’ve had the chance to play with it for the past couple of weeks while it was in beta and it’s slick, useful and really quite fun.”